Consumer shopping habits still favour traditional and informal retail in Angola. Retail was hit hard by the COVID-19 pandemic, with the economy suffering.
The economy of Angola continued to face challenges in 2022 which influenced consumer behaviour. Since the unprecedented circumstances created by the onset of COVID-19, the Angolan economy has become even more fragile, pushing people into further economic hardship.
Informal retail remains dominant in Angola, accounting for most retail sales. Informal retail mainly consists of individuals who transport goods themselves which they sell at roadside locations, outside municipal markets and in areas fixed by the Municipal Administrations.
Retail is expected to be boosted by improvements in the country’s infrastructure, through public-private partnerships to improve transport. Moreover, the privatisation programme in Angola has been successfully implemented despite COVID-19 and is resulting in increased investments in the retail sector.
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Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.See All of Our Definitions
This report originates from Passport, our Retailing research and analysis database.
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