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Retail in Chile

March 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Chile report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Chile?
  • Which are the leading retailers in Retailing in Chile?
  • How are products distributed in Retailing in Chile?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Chile?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Retail in Chile

Retail in 2022: The big picture
Retailers dial down on investments across categories and formats
Increased criminal activity affects both retailers and consumers
What next for retail?
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Christmas and New Year
Back to School
Independence Day
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 31 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 32 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 33 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 35 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 37 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 39 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 41 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 43 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 45 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 47 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 49 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 51 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027

DISCLAIMER

Summary 2 Research Sources

Convenience Retailers in Chile

KEY DATA FINDINGS

FEMSA Comercio continues its expansion plan for OXXO, and offloads mandated OK Market units
Forecourt retailers invest in their standalone formats
Online is still an important element, and competition for convenience retailers
Use of unmanned stores and self-service technologies expected to increase
Diversification of payment methods to help drive sales in the channel
Convenience retailers set to continue to lead growth in grocery retailers
Table 53 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 55 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 56 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 57 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 58 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 59 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 60 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 62 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027

Supermarkets in Chile

KEY DATA FINDINGS

Supermarkets incorporate new technologies and continue expansion plans
SMU invests in increasing its online capability with the launch of Unimarc.cl
Private label continues to be key a differentiator for chained supermarket brands
Inflation expected to continue to affect consumers over the forecast period, even as it slows
Independent supermarkets remain strong
E-commerce and omnichannel set to continue to affect development of in-store sales
Table 64 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 65 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 66 Supermarkets GBO Company Shares: % Value 2018-2022
Table 67 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 68 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 69 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 70 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Hypermarkets in Chile

KEY DATA FINDINGS

Lider continues to support its strategy of low prices for staples
Despite no new outlets in 2022, remodelling and repairs continue
Role of e-commerce in the business starts to level off as retailers refocus on omnichannel
Omnichannel set to continue to dominate
Q-commerce fails to deliver the promised disruption to grocery delivery
Differentiation to continue to come from the number of products offered
Table 71 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 73 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 74 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 75 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 76 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Discounters in Chile

KEY DATA FINDINGS

Bodega ACuenta remains dominant in discounters
National players continue to dominate discounters
Justo y Bueno, owner of Erbi, continues to deal with reorganisation, and stalls Chile investment
Private label gains importance in an environment of reduced spending power
Omnichannel to remain a key element and differentiator for Mayorista 10 and Bodega ACuenta
Table 78 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 79 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 80 Discounters GBO Company Shares: % Value 2018-2022
Table 81 Discounters GBN Brand Shares: % Value 2019-2022
Table 82 Discounters LBN Brand Shares: Outlets 2019-2022
Table 83 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 84 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Small Local Grocers in Chile

KEY DATA FINDINGS

More difficult 2022 for small local grocers due to inflation
Innovation and specialisation key elements going forward
Small local grocers will come out the other side modernised
Despite modernisation, the channel will continue to lose ground to other grocery channels
Table 85 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 87 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 88 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

General Merchandise Stores in Chile

KEY DATA FINDINGS

Players work hard at rethinking their stores
Private label gains importance in an environment of reduced spending power
La Polar continues to deal with issues
Expansion should remain slow over the forecast period
Omnichannel and strategies to connect consumers to stores likely in the forecast period
Leveraging of financial retail key to expand payment options
Table 89 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 90 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 91 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 92 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 93 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 94 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 95 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 96 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 97 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 98 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 99 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027

Apparel and Footwear Specialists in Chile

KEY DATA FINDINGS

Second-hand stores and initiatives continue to be well-received by consumers
Small nationally produced brands grow in the country, highlighting slow fashion
Inflation is still on everyone’s mind
Adding new categories brings continued growth for apparel and footwear specialists
E-commerce stabilises, but younger generations will continue to look for personalisation in the channel
Product differentiation and services the future of the channel
Table 100 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 101 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 102 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 103 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 104 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 105 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 106 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Appliances and Electronics Specialists in Chile

KEY DATA FINDINGS

Inflation affects demand, leading more and more consumers to choose financing options
Increased criminal activity affects retailers and consumers
E-commerce and department stores still the main competition for appliances and electronics specialists
E-commerce and omnichannel set to continue to affect the development of in-store sales
Manufacturers of appliances and electronics expand their store networks
Specialists to continue to expand their affordable product catalogues with the latest innovations
Table 107 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 108 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 109 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 110 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 111 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 112 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 113 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Home Products Specialists in Chile

KEY DATA FINDINGS

IKEA starts operations, but has a rocky launch
SuperZoo helps pet shops and superstores see steady growth
Home improvement and gardening stores benefits from rising interest rates and home prices
IKEA will ensure renewed dynamism over the forecast period
Omnichannel still the buzzword, and innovative initiatives set to grow
Pet shops and superstores still has ample room for growth
Table 114 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 115 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 116 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 117 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 118 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 119 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 120 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 121 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 122 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 123 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 124 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027

Health and Beauty Specialists in Chile

KEY DATA FINDINGS

Pharmacies continues expansion into new product offerings
Optical goods stores experiences growth, but continues to feel the pressure from online players
Store remodelling and new product lines bring dynamism to beauty specialists
Competition from department stores and informal retail to continue to pressure beauty specialists
Increases in prices to continue to help promotional activity
No movements in ownership or new names confirmed for the forecast period
Table 125 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 126 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 127 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 128 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 129 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 130 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 131 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 132 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 133 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 134 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 135 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027

Vending in Chile

KEY DATA FINDINGS

Vending product diversification suffers on the back of the pandemic
New payment methods add some dynamism to the channel
Unmanned solutions could be a growth area for vending
Convenience stores and third party delivery players increase the competition
Table 136 Vending by Category: Value 2017-2022
Table 137 Vending by Category: % Value Growth 2017-2022
Table 138 Vending GBO Company Shares: % Value 2018-2022
Table 139 Vending GBN Brand Shares: % Value 2019-2022
Table 140 Vending Forecasts by Category: Value 2022-2027
Table 141 Vending Forecasts by Category: % Value Growth 2022-2027

Direct Selling in Chile

KEY DATA FINDINGS

Natura continues to lead direct selling
Consumer health direct selling loses ground as consumers limit purchases and turn to other channels
Beauty and personal care direct selling sees increased pressure from competing channels
Omnichannel and use of credit set to impact forecast years
Leveraging experiences will be the next challenge for direct sellers
Number of agents set to experience ups and downs
Table 142 Direct Selling by Category: Value 2017-2022
Table 143 Direct Selling by Category: % Value Growth 2017-2022
Table 144 Direct Selling GBO Company Shares: % Value 2018-2022
Table 145 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 146 Direct Selling Forecasts by Category: Value 2022-2027
Table 147 Direct Selling Forecasts by Category: % Value Growth 2022-2027

Retail E-Commerce in Chile

KEY DATA FINDINGS

E-commerce continues to rise, but shows signs of having peaked in terms of growth, entering its next stage
Foods and appliances and electronics continue to capture consumer preference
Informal markets continue to grow and slow growth in e-commerce
Growth of marketplaces and the possible arrival of Amazon to mark the forecast period
Layering of engagement and experiences key for e-commerce
Logistics is still a sore point for the industry
Table 148 Retail E-Commerce by Product and Category: Value 2017-2022
Table 149 Retail E-Commerce by Product and Category: % Value Growth 2017-2022
Table 150 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 151 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 152 Forecast Retail E-Commerce by Product and Category: Value 2022-2027
Table 153 Forecast Retail E-Commerce by Product and Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Retailing

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
        • Consumer Appliances Direct Selling
        • Consumer Electronics Direct Selling
        • Toys and Games Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
        • Home Care Direct Selling
        • Home and Garden Direct Selling
        • Pet Care Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retailing

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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