Select Country Report
2025 Developments
Retail in Taiwan demonstrated resilient expansion in 2025, with value rising 2% to TWD4.06 trillion amid robust real GDP growth of 6% and moderate inflation of 2%, outpacing many regional peers in terms of economic stability and channel innovation. Attractiveness is underpinned by accelerated formalisation, large-scale consolidation, and persistent e-commerce momentum, creating a competitive environment that rewards scale, multi-format integration, and community engagement, while also presenting challenges for smaller players due to higher barriers to entry and declining relevance of informal retail. To succeed, brands should prioritise omnichannel strategies, deepen local partnerships, leverage digital infrastructure for personalised engagement, and respond to evolving demand for both value and experiential offerings, all within an environment where consumer confidence remains fragile but spending continues to shift towards reliable, branded, and digitally enabled options.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Apparel and Footwear Specialist Retailers
- Electronics and Appliance Specialist Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Department Stores
- Variety Stores
- Warehouse Clubs
- Direct Selling
- Homeshopping
- Vending
If you're in the Retail industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail in Taiwan report includes:
- Analysis of key retail trends
- Detailed segmentation of offline and online retail sales
- Historic channel sizes (retail value sales, outlet counts, and selling space)
- Company and brand market shares (retail value sales and outlet counts)
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail in Taiwan?
- Which are the leading retailers in Retail in Taiwan?
- How are products distributed in Retail in Taiwan?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in Taiwan?
- To what extent are sales shifting towards digital channels?
- What is the long-term outlook for bricks-and-mortar?
- How is macroeconomic and political uncertainty affecting the retail industry?
- What types of retailers are seeing the fastest growth in digital sales?
- What is the future of retail?
Retail in Taiwan, China
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Retail
Px Mart and Uni-President Reshape Competition with Major Acquisitions
Chart 2 Multiple Key Players Consolidated Their Retailing Landscape through Mergers and Acquisitions
Carrefour and Eslite Diversify Retail Experiences to Engage Communities
Chart 3 Carrefour Opened Its First Community Store in 2025
E-Commerce Platforms Accelerate Formalisation as Informal Retail Wanes
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Retail E-Commerce Accelerates as Omnichannel Strategies Reshape Sales
Omnichannel Expansion, Cross-Industry Partnerships and Sustainability Drive Transformation
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Uni-President and Px Mart Redraw Boundaries with Major Acquisitions
Chart 8 Analyst Insight for Retail
Carrefour and 7-Eleven Drive Innovation with New Retail Concepts
Chart 9 7-Eleven Co-Launched a Travel Guide Convenience Store Network with the Tourism Administration
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 12 Standard Opening Hours by Channel Type 2025
Seasonality
Lunar New Year
End of Year Cleaning
Double 11 Shopping Day
Department Stores Anniversaries (across all major players)
Mother’s Day
Chart 13 Economic Context for Retail
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Retail
Chart 17 Population 2020-2030
Chart 18 Population by Generation 2025
Convenience Retailers in Taiwan, China
Key Data Insights
Convenience Retailers Summary
Chart 19 Key Industry Trends for Convenience Retailers
7-Eleven and Familymart Drive Digital Innovation Amid Inflationary Pressures
Convenience Stores Retain Dominance as Forecourt Retailers Pivot to Automation
7-Eleven Transforms Stores into Multifunctional Community Spaces to Capture Demand for Novelty
Chart 20 Updated Retail Spaces Were Integrated into Local Cvs Stores in 2025
Chart 21 Cvs Launched Unmanned Stores in 2025
Chart 22 Value Sales 2020-2030
Chart 23 Value Sales by Category 2025
Major Brands Accelerate Omnichannel Integration to Outpace Rivals
Forecourt Retailers Embrace Technology for Sustained Value Growth
Digital Consolidation and Omnichannel Strategies Reshape Consumer Behaviour
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Familymart Closes the Gap as 7-Eleven Defends Its Share with Store Expansion and Innovation
Chart 26 Analyst Insight for Convenience Retailers
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Chart 29 Economic Context for Convenience Retailers
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Convenience Retailers
Chart 33 Population 2020-2030
Chart 34 Population by Generation 2025
Supermarkets in Taiwan, China
Key Data Insights
Supermarkets Summary
Chart 35 Key Industry Trends for Supermarkets
Px Mart Acquisition and Digital Push Reshape Competitive Landscape
Lopia and Eslite Spectrum Boost Appeal through Premium Experiences
Chart 36 Mia C’Bon Taps into Further Potential
Px Mart Leverages Digital Transformation to Strengthen Loyalty and Reach
Chart 37 Px Mart Endeavors to Deliver More through E-Commerce
Chart 38 Value Sales 2020-2030
Px Mart Extends Digital Reach to Counter Convenience Store Threat
Retailers Expand Affordable Private Label Amid Price Sensitivity
Sustainability Initiatives Align with Consumer Profit and Government Policy
Chart 39 Forecast Value Sales 2020-2030
Px Mart Accelerates Expansion with Rt Mart Integration and Store Upgrades
Chart 40 Analyst Insight for Supermarkets
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Chart 43 Economic Context for Supermarkets
Chart 44 Real Gdp Growth 2020-2030
Chart 45 Inflation 2020-2030
Chart 46 Consumer Context for Supermarkets
Chart 47 Population 2020-2030
Chart 48 Population by Generation 2025
Hypermarkets in Taiwan, China
Key Data Insights
Hypermarkets Summary
Chart 49 Key Industry Trends for Hypermarkets
Uni-President Acquisition Reshapes Retail Landscape and Consumer Expectations
Carrefour Rebranding and Community Format Drive New Consumer Engagement
Chart 50 Uni-President Acquired Carrefour in 2025, and a New Retailing Name Is Expected
Chart 51 Carrefour Launched Its First Tea House in Its Community Store in 2025
Chart 52 Value Sales 2020-2030
Costco Leverages Its Membership Model as Competitors Prioritise Smaller Formats
Retailers Adapt to Consumer Demands with Sustainability-Focused Assortments
Chart 53 Forecast Value Sales 2020-2030
Uni-President and Px Mart Reshape Competitive Dynamics through Major Acquisitions
Chart 54 Analyst Insight for Hypermarkets
Chart 55 Company Shares 2025
Chart 56 Brand Shares 2025
Chart 57 Economic Context for Hypermarkets
Chart 58 Real Gdp Growth 2020-2030
Chart 59 Inflation 2020-2030
Chart 60 Consumer Context for Hypermarkets
Chart 61 Population 2020-2030
Chart 62 Population by Generation 2025
Small Local Grocers in Taiwan, China
Key Data Insights
Small Local Grocers Summary
Younger Shoppers Drive Organic Product Demand Despite Inflation
Organic and Green Goods Attract Premium-Focused Consumers
Chart 63 Value Sales 2020-2030
Leezen and Greenandsafe Deepen Loyalty through Digital and Experiential Strategies
Eco-Conscious Shoppers Drive Demand for Local and Sustainable Goods
Community Building and Digital Innovation Sustain Niche Product Growth
Chart 64 Forecast Value Sales 2020-2030
Leezen Expands Digital and Local Ties to Sustain Leadership
Chart 65 Analyst Insight for Small Local Grocers
Chart 66 Company Shares 2025
Chart 67 Brand Shares 2025
Chart 68 Economic Context for Small Local Grocers
Chart 69 Real Gdp Growth 2020-2030
Chart 70 Inflation 2020-2030
Chart 71 Consumer Context for Small Local Grocers
Chart 72 Population 2020-2030
Chart 73 Population by Generation 2025
General Merchandise Stores in Taiwan, China
Key Data Insights
General Merchandise Stores Summary
Chart 74 Key Industry Trends for General Merchandise Stores
Big City Far Eastern Hsinchu Leverages Digital Upgrades to Maintain Consumer Engagement
Department Stores Struggle with Closures While Variety Stores Expand Their Appeal
Eslite Expands Cultural Spaces While E-Commerce Innovation Drives Recovery
Chart 75 Big City Far Eastern Hsingchu Launched Multiple Waves of E-Commerce Upgrades in 2025
Chart 76 Eslite Launched Its Brand New Tainan Branch in May 2025
Chart 77 Value Sales 2020-2030
Chart 78 Value Sales by Category 2025
Shin Kong Mitsukoshi Expands Point Ecosystem to Drive Digital Loyalty
Daiso Leverages Limited Editions to Sustain Variety Store Momentum
Community-Based Centres Redefine Neighbourhood Shopping Experiences
Chart 79 Forecast Value Sales 2020-2030
Chart 80 Forecast Value Sales by Category 2025-2030
Far Eastern Capitalises on Shin Kong Outage to Accelerate Share Gains
Chart 81 Analyst Insight for General Merchandise Stores
Chart 82 Company Shares 2025
Chart 83 Brand Shares 2025
Chart 84 Economic Context for General Merchandise Stores
Chart 85 Real Gdp Growth 2020-2030
Chart 86 Inflation 2020-2030
Chart 87 Consumer Context for General Merchandise Stores
Chart 88 Population 2020-2030
Chart 89 Population by Generation 2025
Apparel and Footwear Specialists in Taiwan, China
Key Data Insights
Apparel and Footwear Specialists Summary
Chart 90 Key Industry Trends for Apparel and Footwear Specialists
Net Strengthens Consumer Loyalty through Community-Focused Initiatives
Chart 91 Local Apparel Brand Net Continues to Deepens Its Relationship with Local Consumers
Adastria Drives Omnichannel Adoption to Meet Evolving Shopper Needs
Chart 92 Overseas Company Adastria Uses Local 91App to Develop Omnichannel Potential
Chart 93 Value Sales 2020-2030
E-Commerce Brands Expand In-Store to Capture Young Shoppers
Uniqlo and Net Build Loyalty through an Omnichannel Experience and Personalisation
Chart 94 Forecast Value Sales 2020-2030
Uniqlo Expands Store Footprint and Strengthens Brand Loyalty through Innovation
Chart 95 Analyst Insight for Apparel and Footwear Specialists
Chart 96 Company Shares 2025
Chart 97 Brand Shares 2025
Chart 98 Economic Context for Apparel and Footwear Specialists
Chart 99 Real Gdp Growth 2020-2030
Chart 100 Inflation 2020-2030
Chart 101 Consumer Context for Apparel and Footwear Specialists
Chart 102 Population 2020-2030
Chart 103 Population by Generation 2025
Appliances and Electronics Specialists in Taiwan, China
Key Data Insights
Appliances and Electronics Specialists Summary
Chart 104 Key Industry Trends for Appliances and Electronics Specialists
Tsann Kuen Expands Product Portfolio to Address Changing Consumer Needs
Chart 105 Tsann Kuen Added New Product Lines to Its Assortment in 2025, Such as Pet Care and Ai?Products
Panasonic Enhances In-Store Experiences to Boost Brand Engagement
Chart 106 Panasonic's Brand Concept Store in Taipei Is Increasing Its Focus on Offering Experience-Based Activities
Chart 107 Value Sales 2020-2030
E-Life Mall Partners with Furniture Players to Offset Real Estate Headwinds
Tsann Kuen Drives Growth by Prioritising Design and Novelty
Chart 108 Forecast Value Sales 2020-2030
Senao Reinforces Leadership as E-Life Mall Narrows the Gap
Chart 109 Analyst Insight for Appliances and Electronics Specialists
E-Life Mall’S Agile Portfolio Strategy Fuels Rapid Share Gains
Chart 110 Company Shares 2025
Chart 111 Brand Shares 2025
Chart 112 Economic Context for Appliances and Electronics Specialists
Chart 113 Real Gdp Growth 2020-2030
Chart 114 Inflation 2020-2030
Chart 115 Consumer Context for Appliances and Electronics Specialists
Chart 116 Population 2020-2030
Chart 117 Population by Generation 2025
Home Products Specialists in Taiwan, China
Key Data Insights
Home Products Specialists Summary
Chart 118 Key Industry Trends for Home Products Specialists
Ikea and Deco Home Expand Reach as Demand Shifts outside Taipei
Chart 119 Key Players Launch Different Retailing Spaces and Brands to Increase Visibility
Ikea Partners with Agri-Food Organisations to Boost Sustainability and Consumer Appeal
Chart 120 Ikea Taiwan Partners with Taiwanese Agri-Food Organisations
Chart 121 Value Sales 2020-2030
Chart 122 Value Sales by Category 2025
Bao Cheng and Ikea Reshape Store Formats to Attract Younger Shoppers
Omnichannel Adoption and Localised Strategies Redefine Consumer Engagement
Chart 123 Forecast Value Sales 2020-2030
Chart 124 Forecast Value Sales by Category 2025-2030
Ikea Intensifies Promotions as Working House Closes Its Physical Stores and Nitori Expands Reach
Chart 125 Analyst Insight for Home Products Specialists
Chart 126 Company Shares 2025
Chart 127 Brand Shares 2025
Chart 128 Economic Context for Home Products Specialists
Chart 129 Real Gdp Growth 2020-2030
Chart 130 Inflation 2020-2030
Chart 131 Consumer Context for Home Products Specialists
Chart 132 Population 2020-2030
Chart 133 Population by Generation 2025
Health and Beauty Specialists in Taiwan, China
Key Data Insights
Health and Beauty Specialists Summary
Chart 134 Key Industry Trends for Health and Beauty Specialists
Cosmed and Watson’S Focus on High-Value Products Drives Sales
Pharmacies Maintain Dominance as Health and Personal Care Stores Surge
Cosmed’S Collaboration with Olive Young Redefines Retail Experience
Chart 135 Local Players Have Been Actively Merging or Expanding in 2025
Chart 136 Cosmed Opened Its Flagship Store in Collaboration with Olive Young in 2025
Chart 137 Value Sales 2020-2030
Chart 138 Value Sales by Category 2025
Community-Focused Specialists Diversify Offerings to Address Demographic Shifts
Pharmacies Retain Lead as Health and Personal Care Stores Accelerate Growth
Omnichannel Expansion and Digital Engagement Reshape Consumer Relationships
Chart 139 Forecast Value Sales 2020-2030
Chart 140 Forecast Value Sales by Category 2025-2030
Watson’S Leverages Its Store Network and Local Ties to Extend Its Lead
Chart 141 Analyst Insight for Health and Beauty Specialists
Great Tree and Your Chance Expand through Acquisition
Chart 142 Company Shares 2025
Chart 143 Brand Shares 2025
Chart 144 Economic Context for Health and Beauty Specialists
Chart 145 Real Gdp Growth 2020-2030
Chart 146 Inflation 2020-2030
Chart 147 Consumer Context for Health and Beauty Specialists
Chart 148 Population 2020-2030
Chart 149 Population by Generation 2025
Vending in Taiwan, China
Key Data Insights
Vending Summary
Smart Vending Operators Expand Food and Beverage Options to Capture Evolving Demand
Drinks and Tobacco Providers Maintain Dominance as Appliance Vending Surges in Innovation
Operators Introduce Value-Added Experiences as Digital Payments Reshape Consumer Expectations
Chart 150 Value Sales 2020-2030
Chart 151 Value Sales by Category 2025
Converge Smart Expands 24/7 Vending to Address Labour Shortages
Hey Song Drives Engagement with Interactive Ai Vending Experiences
Guangdian Technology Pioneers Energy-Saving Vending for Efficient Operations
Chart 152 Forecast Value Sales 2020-2030
Chart 153 Forecast Value Sales by Category 2025-2030
Uni-President Extends Its Dominance as Hey Song Strengthens Local Ties
Chart 154 Analyst Insight for Vending
Chart 155 Company Shares 2025
Chart 156 Brand Shares 2025
Chart 157 Economic Context for Vending
Chart 158 Real Gdp Growth 2020-2030
Chart 159 Inflation 2020-2030
Chart 160 Consumer Context for Vending
Chart 161 Population 2020-2030
Chart 162 Population by Generation 2025
Direct Selling in Taiwan, China
Key Data Insights
Direct Selling Summary
Chart 163 Key Industry Trends for Direct Selling
Amway Transforms Digital Experience to Reinforce Consumer Loyalty
Chart 164 Amway Taiwan Rebuilt Its Digital Network to Further Consolidate Digital Experiences
Nutrition and Wellness Products Dominate as Foods Direct Selling Accelerates
Chart 165 Value Sales 2020-2030
Chart 166 Value Sales by Category 2025
Live Streaming Sellers Accelerate Digital Engagement and Reach Wider Audiences
Health and Beauty Brands Drive Growth as Foods Direct Selling Surges Ahead
Sustainability Commitments and Esg Initiatives Shape Consumer Trust and Brand Loyalty
Chart 167 Forecast Value Sales 2020-2030
Chart 168 Forecast Value Sales by Category 2025-2030
Pro Partner Accelerates Growth with New Product Launches
Chart 169 Analyst Insight for Direct Selling
Chart 170 Company Shares 2025
Chart 171 Brand Shares 2025
Chart 172 Economic Context for Direct Selling
Chart 173 Real Gdp Growth 2020-2030
Chart 174 Inflation 2020-2030
Chart 175 Consumer Context for Direct Selling
Chart 176 Population 2020-2030
Chart 177 Population by Generation 2025
Retail E-Commerce in Taiwan, China
Key Data Insights
Retail E-Commerce Summary
Chart 178 Key Industry Trends for Retail E-Commerce
Px Mart Strengthens Omnichannel Offer to Challenge Digital Rivals
Chart 179 Px Mart Launched Its Omo (Online-Merge-Offline) Strategy in 2025
Marketplace Platforms Drive Sales Gains as Others Stagnate
Chart 180 Social Media Platforms Such as Instagram, Youtube, and Facebook Continued to Be a Primary Focus
Key Opinion Leaders and Social Platforms Accelerate Purchase Decisions and Rivalry
Chart 181 Value Sales 2020-2030
Chart 182 Value Sales by Category 2025
Shopee Accelerates Logistics to Capture Value-Focused Shoppers
Uni-President Leverages Omnichannel Data for Operational Advantage
Chart 183 Forecast Value Sales 2020-2030
Chart 184 Forecast Value Sales by Category 2025-2030
Momo Replicates Live Shopping to Defend Top Spot as Coupang Accelerates with Rapid Delivery
Chart 185 Analyst Insight for Retail E-Commerce
Chart 186 Company Shares 2025
Chart 187 Brand Shares 2025
Chart 188 Economic Context for Retail E-Commerce
Chart 189 Real Gdp Growth 2020-2030
Chart 190 Inflation 2020-2030
Chart 191 Consumer Context for Retail E-Commerce
Chart 192 Population 2020-2030
Chart 193 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Retail
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- Convenience Stores
- Forecourt Retailers
- Supermarkets
- Hypermarkets
- Discounters
- Warehouse Clubs
- Food/Drink/Tobacco Specialists
- Small Local Grocers
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- Department Stores
- Variety Stores
- Apparel and Footwear Specialists
- Appliances and Electronics Specialists
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- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
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- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
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- Bags and Luggage Specialists
- Jewellery and Watch Specialists
- Sports Goods Stores
- Traditional Toys and Games Stores
- Other Non-Grocery Retailers
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- Fashion Vending
- Health and Beauty Vending
- Appliances and Electronics Vending
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- Alcoholic Drinks Vending
- Hot Drinks Vending
- Soft Drinks Vending
- Tobacco Products Vending
- Foods Vending
- Home Products Vending
- Other Products Vending
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail
Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.
See all of our definitions
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This report originates from Passport, our Retail research and analysis database.
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