Penny and Foodora Accelerate Rapid Home Delivery with Discount Offers
In 2025, retail in the Czech Republic showed strong resilience, with value sales increasing by 4% to CZK1,213 billion. This growth outpaced many neighbouring countries, where slower economic recovery and persistent inflation pose challenges. The positive environment was driven by rapid gains in consumer confidence, a significant shift in purchasing power due to rising real wages, and the dominance of formal, modern retail channels—especially e-commerce and discount stores—while informal retail remained minor. Consumer demand for convenience and value is reshaping the market, fueling rapid growth in delivery partnerships, automation, and digital integration. For brands, success depends on providing a seamless, fast, and adaptable shopping experience; investing in AI-driven personalisation and operational efficiency; and embracing omnichannel strategies and private label innovation to build loyalty and market share. As leading retailers expand their advantage through technology and scale, the ability to anticipate shifting consumer habits and integrate digital solutions will be crucial to maintaining growth and a competitive edge.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Apparel and Footwear Specialist Retailers
- Electronics and Appliance Specialist Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Department Stores
- Variety Stores
- Warehouse Clubs
- Direct Selling
- Homeshopping
- Vending
If you're in the Retail industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail in Czech Republic report includes:
- Analysis of key retail trends
- Detailed segmentation of offline and online retail sales
- Historic channel sizes (retail value sales, outlet counts, and selling space)
- Company and brand market shares (retail value sales and outlet counts)
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail in Czech Republic?
- Which are the leading retailers in Retail in Czech Republic?
- How are products distributed in Retail in Czech Republic?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in Czech Republic?
- To what extent are sales shifting towards digital channels?
- What is the long-term outlook for bricks-and-mortar?
- How is macroeconomic and political uncertainty affecting the retail industry?
- What types of retailers are seeing the fastest growth in digital sales?
- What is the future of retail?
Retail in the Czech Republic
Penny and Foodora Accelerate Rapid Home Delivery with Discount Offers
Key Data Insights
Penny and Foodora Accelerate Rapid Home Delivery with Discount Offers
Retail E-Commerce Outpaces All Others as Fulfilment and Assortment Expand
Dr Max Transforms Fulfilment and Assortment to Capture E-Commerce Demand
Discount Retailers and E-Commerce Capture Value as Habits Persist
Ai-Driven Personalisation and Omnichannel Integration Boost Loyalty
Lidl Expands Digital Tools to Extend Lead in Grocery
Albert and Kaufland Drive Retail Automation with Ai-Powered Launches
Informal Retail
Opening Hours for Physical Retail
Seasonality
Shopping Season Name
Christmas
Easter
Convenience Retailers in the Czech Republic
Key Data Insights
Enapo Exits as Coop and Hruška Strengthen Their Hold
Enapo Exits as Coop and Hruška Strengthen Their Hold
Nacoopka Card and Loyalty Apps Cement Discount Expectations
Hruška and Coop Drive 24/7 Store Expansion as Automation Reshapes Convenience
Coop Expands Outlet Network and Consolidates Leadership as Enapo Exits
Supermarkets in the Czech Republic
Key Data Insights
Albert Expands Premium Private Label Range and Drives Value-Driven Growth
Albert Expands Premium Private Label Range and Drives Value-Driven Growth
Albert Introduces Ai at Checkout to Enhance Efficiency and Convenience
Billa Adopts All-Wooden Store Formats to Strengthen Green Credentials
App-Based Loyalty and Dynamic Pricing Deepen Customer Personalisation
Billa Expands Outlets and Digital Offer to Reinforce Its Lead
Hypermarkets in the Czech Republic
Key Data Insights
Globus Relaunches Click-And-Collect as Consumer Optimism Lifts Sales
Globus Relaunches Click-And-Collect as Consumer Optimism Lifts Sales
Kaufland Launches Premium Deli Range to Elevate Private Label Image
Operators Monetise Shopper Data to Offset Tighter Margins
Discount-Driven Competition Reshapes Channel Growth Dynamics
Kaufland Expands Its Lead through Store Growth and Premiumisation
Discounters in the Czech Republic
Key Data Insights
Lidl Leverages Loyalty Technology to Boost Price Appeal
Lidl Leverages Loyalty Technology to Boost Price Appeal
Penny Drives Home Delivery and Anti-Waste Savings for Shoppers
Penny and Lidl Reshape Shopping Routines through Digital Offers and Convenience
Lidl Plus and Penny Loyalty Schemes Drive Personalised Discount Strategies
Penny and Lidl Invest in Quality Private Label and Sustainable Store Concepts
Lidl Strengthens Brand Loyalty through Store Expansion and Digital Engagement
Small Local Grocers in the Czech Republic
Key Data Insights
Branded Retailers Expand and Displace Smaller Outlets as Consumer Preferences Shift
Branded Retailers Expand and Displace Smaller Outlets as Consumer Preferences Shift
Larger Players Accelerate Rural Expansion, Undermining Traditional Shops
Hybrid Unmanned Formats Drive New Cost Efficiencies for Independents
Wholesaler Alliances and Local Services Boost Competitiveness and Margins
Local Grocers Adapt to Shifting Consumer Confidence and Expenditure Patterns
General Merchandise Stores in the Czech Republic
Key Data Insights
Action Drives Rapid Store Roll-Out and Reshapes Consumer Expectations
Action Drives Rapid Store Roll-Out and Reshapes Consumer Expectations
Action and Tedi Expand Footprint as Variety Stores Outperform
Value Retailers Respond to Sustainability Demands While Defending Price Appeal
Action Outpaces Rivals with Rapid Expansion and Value Focus
Apparel and Footwear Specialists in the Czech Republic
Key Data Insights
Shein Drives Digital Disruption as Value Dominates Shopper Choices
Shein Drives Digital Disruption as Value Dominates Shopper Choices
Lpp Harnesses Artificial Intelligence to Personalise Mass-Market Fashion
Retailers Expand Assortments to Capture Value-Driven Footfall
Omnichannel Innovation and Sustainability Shape Shopper Loyalty
Kik Expands Outlets as Pepco’S Lead Narrows Amid Sales Concentration
Appliances and Electronics Specialists in the Czech Republic
Key Data Insights
Datart Integrates Electro World and Expands Local Competition
Datart Integrates Electro World and Expands Local Competition
Retailers Deploy Ai-Powered Tools to Streamline Operations and Personalise Offers
Major Chains Invest in Private Label to Address Price Sensitivity and Build Loyalty
Retailers Embrace Right to Repair and Eco-Friendly Packaging to Drive Repeat Business
Datart Absorbs Rivals and Accelerates Share Growth after Okay Exit
Home Products Specialists in the Czech Republic
Key Data Insights
Jysk Modernises In-Store Experience to Boost Shopper Engagement
Jysk Modernises In-Store Experience to Boost Shopper Engagement
Ikea Drives Digital Transformation with Virtual Design Tools
Chains Retrofit Stores and Launch Recycling Schemes to Lower Costs and Emissions
Premium Pet Shops and Superstores Outpace Rivals as Owners Spend More
Retailers Adopt Sustainable Practices and Shift to Higher-Value Products
Hornbach Builds on Diy Trend to Consolidate Leadership
Health and Beauty Specialists in the Czech Republic
Key Data Insights
Sephora and Dr Max Boost Growth through Experience and Digital Innovation
Sephora and Dr Max Boost Growth through Experience and Digital Innovation
Pharmacies Retain Leadership as Health and Personal Care Stores Accelerate
Dr Max’S Online Marketplace Transforms Shopping with Expanded Choice and Convenience
Price-Conscious Shoppers Turn to Private Label as Promotions Shape Value Choices
Wellbeing Drives Growth as Health and Personal Care Stores Outpace Mature Pharmacies
Delivery Apps and Convenience Partnerships Expand Reach for Digital-First Players
Dr Max Expands Fulfilment and Acquisitions to Reinforce Leadership
Vending in the Czech Republic
Key Data Insights
Online Delivery Gains Traction as Price Sensitivity Rises
Online Delivery Gains Traction as Price Sensitivity Rises
Muj Automat and Wolt Redefine Convenience through App Integration
Delikomat Secures Leadership as Drinks and Tobacco Vending Accelerates
Mixa Vending and Product Innovation Drive New Business Models
Mixa Holding Leverages Kofola Partnership to Accelerate Share Gains
Direct Selling in the Czech Republic
Key Data Insights
Oriflame Leverages Digital Wellness Assessments to Personalise Supplements
Oriflame Leverages Digital Wellness Assessments to Personalise Supplements
Beauty and Cosmetics Brands Defend Their Share as E-Commerce Intensifies Competition
Ethical Sourcing Gains Traction as Economic Outlook Improves
Herbalife Accelerates Growth as Avon’S Share Declines
Retail E-Commerce in the Czech Republic
Key Data Insights
Alza Raises Delivery Standards as Spending Confidence Rebounds
Alza Raises Delivery Standards as Spending Confidence Rebounds
Appliance Specialists Maintain Lead as Marketplace Growth Surges
Dm Drogerie and Alza Reshape Omnichannel Shopping and Fulfilment
Alza and Rossman Accelerate Ai Integration, Reshaping Retail Standards
International Marketplaces Boost Share as Local E-Shops Face Rising Costs
Mobile-First Strategies and Payment Innovation Reshape Consumer Engagement
Alza Captures Rival Customers as Small E-Shops Exit
Country Reports Disclaimer
The following categories and subcategories are included:
Retail
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- Convenience Stores
- Forecourt Retailers
- Supermarkets
- Hypermarkets
- Discounters
- Warehouse Clubs
- Food/Drink/Tobacco Specialists
- Small Local Grocers
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- Department Stores
- Variety Stores
- Apparel and Footwear Specialists
- Appliances and Electronics Specialists
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- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
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- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
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- Bags and Luggage Specialists
- Jewellery and Watch Specialists
- Sports Goods Stores
- Traditional Toys and Games Stores
- Other Non-Grocery Retailers
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- Fashion Vending
- Health and Beauty Vending
- Appliances and Electronics Vending
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- Alcoholic Drinks Vending
- Hot Drinks Vending
- Soft Drinks Vending
- Tobacco Products Vending
- Foods Vending
- Home Products Vending
- Other Products Vending
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail
Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail research and analysis database.
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