Retail in the Czech Republic

May 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retail industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in Czech Republic report includes:

  • Analysis of key retail trends
  • Detailed segmentation of offline and online retail sales
  • Historic channel sizes (retail value sales, outlet counts, and selling space)
  • Company and brand market shares (retail value sales and outlet counts)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in Czech Republic?
  • Which are the leading retailers in Retail in Czech Republic?
  • How are products distributed in Retail in Czech Republic?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Czech Republic?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? 
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in the Czech Republic

Penny and Foodora Accelerate Rapid Home Delivery with Discount Offers

Key Data Insights

Chart 1 Key Industry Trends for Retail
Penny and Foodora Accelerate Rapid Home Delivery with Discount Offers
Chart 2 Penny Teams up with Foodora to Turn Discount Grocery into Rapid Home Delivery
Retail E-Commerce Outpaces All Others as Fulfilment and Assortment Expand
Dr Max Transforms Fulfilment and Assortment to Capture E-Commerce Demand
Chart 3 Dr Max Expands Its E-Commerce into a Health and Beauty Marketplace
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Discount Retailers and E-Commerce Capture Value as Habits Persist
Ai-Driven Personalisation and Omnichannel Integration Boost Loyalty
Chart 6 Albert Introduces Ai Checkout Technology That Scans Groceries
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Chart 9 Analyst Insight for Retail
Lidl Expands Digital Tools to Extend Lead in Grocery
Albert and Kaufland Drive Retail Automation with Ai-Powered Launches
Chart 10 Kaufland Deploys the Autonomous Tally Robot to Automate Shelf Checks
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 13 Standard Opening Hours by Channel Type 2025
Seasonality
Shopping Season Name
Christmas
Easter
Chart 14 Economic Context for Retail
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Retail
Chart 18 Population 2020-2030
Chart 19 Population by Generation 2025

Convenience Retailers in the Czech Republic

Key Data Insights

Enapo Exits as Coop and Hruška Strengthen Their Hold
Chart 20 Key Industry Trends for Convenience Retailers
Enapo Exits as Coop and Hruška Strengthen Their Hold
Chart 21 Enapo's Departure Leaves Space for Larger Players
Nacoopka Card and Loyalty Apps Cement Discount Expectations
Chart 22 Value Sales 2020-2030
Chart 23 Value Sales by Category 2025
Hruška and Coop Drive 24/7 Store Expansion as Automation Reshapes Convenience
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Chart 26 Analyst Insight for Convenience Retailers
Coop Expands Outlet Network and Consolidates Leadership as Enapo Exits
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Chart 29 Economic Context for Convenience Retailers
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Convenience Retailers
Chart 33 Population 2020-2030
Chart 34 Population by Generation 2025

Supermarkets in the Czech Republic

Key Data Insights

Albert Expands Premium Private Label Range and Drives Value-Driven Growth
Chart 35 Key Industry Trends for Supermarkets
Albert Expands Premium Private Label Range and Drives Value-Driven Growth
Chart 36 Albert expands its premium range of private label
Chart 37 Value Sales 2020-2030
Albert Introduces Ai at Checkout to Enhance Efficiency and Convenience
Billa Adopts All-Wooden Store Formats to Strengthen Green Credentials
App-Based Loyalty and Dynamic Pricing Deepen Customer Personalisation
Chart 38 Forecast Value Sales 2020-2030
Chart 39 Analyst Insight for Supermarkets
Billa Expands Outlets and Digital Offer to Reinforce Its Lead
Chart 40 Company Shares 2025
Chart 41 Brand Shares 2025
Chart 42 Economic Context for Supermarkets
Chart 43 Real Gdp Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Supermarkets
Chart 46 Population 2020-2030
Chart 47 Population by Generation 2025

Hypermarkets in the Czech Republic

Key Data Insights

Globus Relaunches Click-And-Collect as Consumer Optimism Lifts Sales
Chart 48 Key Industry Trends for Hypermarkets
Globus Relaunches Click-And-Collect as Consumer Optimism Lifts Sales
Chart 49 Globus Relaunches “Globus Online” Click-And-Collect
Kaufland Launches Premium Deli Range to Elevate Private Label Image
Chart 50 Kaufland launches premium private label “K-Jarmark Ryzí chut”
Chart 51 Value Sales 2020-2030
Operators Monetise Shopper Data to Offset Tighter Margins
Discount-Driven Competition Reshapes Channel Growth Dynamics
Chart 52 Forecast Value Sales 2020-2030
Chart 53 Analyst Insight for Hypermarkets
Kaufland Expands Its Lead through Store Growth and Premiumisation
Chart 54 Company Shares 2025
Chart 55 Brand Shares 2025
Chart 56 Economic Context for Hypermarkets
Chart 57 Real Gdp Growth 2020-2030
Chart 58 Inflation 2020-2030
Chart 59 Consumer Context for Hypermarkets
Chart 60 Population 2020-2030
Chart 61 Population by Generation 2025

Discounters in the Czech Republic

Key Data Insights

Lidl Leverages Loyalty Technology to Boost Price Appeal
Chart 62 Key Industry Trends for Discounters
Lidl Leverages Loyalty Technology to Boost Price Appeal
Penny Drives Home Delivery and Anti-Waste Savings for Shoppers
Chart 63 Penny scales home delivery and antiwaste bundles
Penny and Lidl Reshape Shopping Routines through Digital Offers and Convenience
Chart 64 Value Sales 2020-2030
Lidl Plus and Penny Loyalty Schemes Drive Personalised Discount Strategies
Penny and Lidl Invest in Quality Private Label and Sustainable Store Concepts
Chart 65 Forecast Value Sales 2020-2030
Chart 66 Analyst Insight for Discounters
Lidl Strengthens Brand Loyalty through Store Expansion and Digital Engagement
Chart 67 Company Shares 2025
Chart 68 Brand Shares 2025
Chart 69 Economic Context for Discounters
Chart 70 Real Gdp Growth 2020-2030
Chart 71 Inflation 2020-2030
Chart 72 Consumer Context for Discounters
Chart 73 Population 2020-2030
Chart 74 Population by Generation 2025

Small Local Grocers in the Czech Republic

Key Data Insights

Branded Retailers Expand and Displace Smaller Outlets as Consumer Preferences Shift
Branded Retailers Expand and Displace Smaller Outlets as Consumer Preferences Shift
Larger Players Accelerate Rural Expansion, Undermining Traditional Shops
Chart 75 Value Sales 2020-2030
Hybrid Unmanned Formats Drive New Cost Efficiencies for Independents
Wholesaler Alliances and Local Services Boost Competitiveness and Margins
Local Grocers Adapt to Shifting Consumer Confidence and Expenditure Patterns
Chart 76 Forecast Value Sales 2020-2030
Chart 77 Economic Context for Small Local Grocers
Chart 78 Real Gdp Growth 2020-2030
Chart 79 Inflation 2020-2030
Chart 80 Consumer Context for Small Local Grocers
Chart 81 Population 2020-2030
Chart 82 Population by Generation 2025

General Merchandise Stores in the Czech Republic

Key Data Insights

Action Drives Rapid Store Roll-Out and Reshapes Consumer Expectations
Chart 83 Key Industry Trends for General Merchandise Stores
Action Drives Rapid Store Roll-Out and Reshapes Consumer Expectations
Chart 84 Action accelerates Czech expansion with dozens of new variety store openings
Chart 85 Value Sales 2020-2030
Chart 86 Value Sales by Category 2025
Action and Tedi Expand Footprint as Variety Stores Outperform
Value Retailers Respond to Sustainability Demands While Defending Price Appeal
Chart 87 Forecast Value Sales 2020-2030
Chart 88 Forecast Value Sales by Category 2025-2030
Chart 89 Analyst Insight for General Merchandise Stores
Action Outpaces Rivals with Rapid Expansion and Value Focus
Chart 90 Company Shares 2025
Chart 91 Brand Shares 2025
Chart 92 Economic Context for General Merchandise Stores
Chart 93 Real Gdp Growth 2020-2030
Chart 94 Inflation 2020-2030
Chart 95 Consumer Context for General Merchandise Stores
Chart 96 Population 2020-2030
Chart 97 Population by Generation 2025

Apparel and Footwear Specialists in the Czech Republic

Key Data Insights

Shein Drives Digital Disruption as Value Dominates Shopper Choices
Chart 98 Key Industry Trends for Apparel and Footwear Specialists
Shein Drives Digital Disruption as Value Dominates Shopper Choices
Chart 99 Through Aggressive Digital Marketing, Shein Is Expanding Its Presence in the Czech Republic
Lpp Harnesses Artificial Intelligence to Personalise Mass-Market Fashion
Chart 100 Lpp Czech Republic Expands Its Use of Ai through a Pilot Stylist Programme
Retailers Expand Assortments to Capture Value-Driven Footfall
Chart 101 Value Sales 2020-2030
Omnichannel Innovation and Sustainability Shape Shopper Loyalty
Chart 102 Forecast Value Sales 2020-2030
Chart 103 Analyst Insight for Apparel and Footwear Specialists
Kik Expands Outlets as Pepco’S Lead Narrows Amid Sales Concentration
Chart 104 Company Shares 2025
Chart 105 Brand Shares 2025
Chart 106 Economic Context for Apparel and Footwear Specialists
Chart 107 Real Gdp Growth 2020-2030
Chart 108 Inflation 2020-2030
Chart 109 Consumer Context for Apparel and Footwear Specialists
Chart 110 Population 2020-2030
Chart 111 Population by Generation 2025

Appliances and Electronics Specialists in the Czech Republic

Key Data Insights

Datart Integrates Electro World and Expands Local Competition
Chart 112 Key Industry Trends for Appliances and Electronics Specialists
Datart Integrates Electro World and Expands Local Competition
Chart 113 Datart Completes Electro World Integration in the Czech?Republic
Chart 114 Value Sales 2020-2030
Retailers Deploy Ai-Powered Tools to Streamline Operations and Personalise Offers
Major Chains Invest in Private Label to Address Price Sensitivity and Build Loyalty
Retailers Embrace Right to Repair and Eco-Friendly Packaging to Drive Repeat Business
Chart 115 Forecast Value Sales 2020-2030
Chart 116 Analyst Insight for Appliances and Electronics Specialists
Datart Absorbs Rivals and Accelerates Share Growth after Okay Exit
Chart 117 Company Shares 2025
Chart 118 Brand Shares 2025
Chart 119 Economic Context for Appliances and Electronics Specialists
Chart 120 Real Gdp Growth 2020-2030
Chart 121 Inflation 2020-2030
Chart 122 Consumer Context for Appliances and Electronics Specialists
Chart 123 Population 2020-2030
Chart 124 Population by Generation 2025

Home Products Specialists in the Czech Republic

Key Data Insights

Jysk Modernises In-Store Experience to Boost Shopper Engagement
Chart 125 Key Industry Trends for Home Products Specialists
Jysk Modernises In-Store Experience to Boost Shopper Engagement
Chart 126 Jysk Modernises with Its 3.0 Store Concept
Ikea Drives Digital Transformation with Virtual Design Tools
Chart 127 Ikea Kreativ, a Virtual Design Tool to Enhance Online Home Planning
Chart 128 Value Sales 2020-2030
Chart 129 Value Sales by Category 2025
Chains Retrofit Stores and Launch Recycling Schemes to Lower Costs and Emissions
Premium Pet Shops and Superstores Outpace Rivals as Owners Spend More
Retailers Adopt Sustainable Practices and Shift to Higher-Value Products
Chart 130 Forecast Value Sales 2020-2030
Chart 131 Forecast Value Sales by Category 2025-2030
Chart 132 Analyst Insight for Home Products Specialists
Hornbach Builds on Diy Trend to Consolidate Leadership
Chart 133 Company Shares 2025
Chart 134 Brand Shares 2025
Chart 135 Economic Context for Home Products Specialists
Chart 136 Real Gdp Growth 2020-2030
Chart 137 Inflation 2020-2030
Chart 138 Consumer Context for Home Products Specialists
Chart 139 Population 2020-2030
Chart 140 Population by Generation 2025

Health and Beauty Specialists in the Czech Republic

Key Data Insights

Sephora and Dr Max Boost Growth through Experience and Digital Innovation
Chart 141 Key Industry Trends for Health and Beauty Specialists
Sephora and Dr Max Boost Growth through Experience and Digital Innovation
Chart 142 Sephora Launches a Flagship Beauty Store as an Experiential Hub
Pharmacies Retain Leadership as Health and Personal Care Stores Accelerate
Dr Max’S Online Marketplace Transforms Shopping with Expanded Choice and Convenience
Chart 143 Dr Max Launches an Online Marketplace, Expanding into a Broader Range of Health and Beauty Products
Chart 144 Value Sales 2020-2030
Chart 145 Value Sales by Category 2025
Price-Conscious Shoppers Turn to Private Label as Promotions Shape Value Choices
Wellbeing Drives Growth as Health and Personal Care Stores Outpace Mature Pharmacies
Delivery Apps and Convenience Partnerships Expand Reach for Digital-First Players
Chart 146 Forecast Value Sales 2020-2030
Chart 147 Forecast Value Sales by Category 2025-2030
Chart 148 Analyst Insight for Health and Beauty Specialists
Dr Max Expands Fulfilment and Acquisitions to Reinforce Leadership
Chart 149 Company Shares 2025
Chart 150 Brand Shares 2025
Chart 151 Economic Context for Health and Beauty Specialists
Chart 152 Real Gdp Growth 2020-2030
Chart 153 Inflation 2020-2030
Chart 154 Consumer Context for Health and Beauty Specialists
Chart 155 Population 2020-2030
Chart 156 Population by Generation 2025

Vending in the Czech Republic

Key Data Insights

Online Delivery Gains Traction as Price Sensitivity Rises
Online Delivery Gains Traction as Price Sensitivity Rises
Chart 157 Value Sales 2020-2030
Chart 158 Value Sales by Category 2025
Muj Automat and Wolt Redefine Convenience through App Integration
Delikomat Secures Leadership as Drinks and Tobacco Vending Accelerates
Mixa Vending and Product Innovation Drive New Business Models
Chart 159 Forecast Value Sales 2020-2030
Chart 160 Forecast Value Sales by Category 2025-2030
Chart 161 Analyst Insight for Vending
Mixa Holding Leverages Kofola Partnership to Accelerate Share Gains
Chart 162 Company Shares 2025
Chart 163 Brand Shares 2025
Chart 164 Economic Context for Vending
Chart 165 Real Gdp Growth 2020-2030
Chart 166 Inflation 2020-2030
Chart 167 Consumer Context for Vending
Chart 168 Population 2020-2030
Chart 169 Population by Generation 2025

Direct Selling in the Czech Republic

Key Data Insights

Oriflame Leverages Digital Wellness Assessments to Personalise Supplements
Chart 170 Key Industry Trends for Direct Selling
Oriflame Leverages Digital Wellness Assessments to Personalise Supplements
Chart 171 Oriflame Promotes Customised Supplements via Digital Assessments
Chart 172 Value Sales 2020-2030
Chart 173 Value Sales by Category 2025
Beauty and Cosmetics Brands Defend Their Share as E-Commerce Intensifies Competition
Ethical Sourcing Gains Traction as Economic Outlook Improves
Chart 174 Forecast Value Sales 2020-2030
Chart 175 Forecast Value Sales by Category 2025-2030
Chart 176 Analyst Insight for Direct Selling
Herbalife Accelerates Growth as Avon’S Share Declines
Chart 177 Company Shares 2025
Chart 178 Brand Shares 2025
Chart 179 Economic Context for Direct Selling
Chart 180 Real Gdp Growth 2020-2030
Chart 181 Inflation 2020-2030
Chart 182 Consumer Context for Direct Selling
Chart 183 Population 2020-2030
Chart 184 Population by Generation 2025

Retail E-Commerce in the Czech Republic

Key Data Insights

Alza Raises Delivery Standards as Spending Confidence Rebounds
Chart 185 Key Industry Trends for Retail E-Commerce
Alza Raises Delivery Standards as Spending Confidence Rebounds
Chart 186 Alza Offers Next-Day Delivery through Its Network of Storage Boxes
Appliance Specialists Maintain Lead as Marketplace Growth Surges
Dm Drogerie and Alza Reshape Omnichannel Shopping and Fulfilment
Chart 187 Dm Drogerie Brings Its Moje Dm App, Scan&Go, and E-Shop Together in a Unified Ecosystem
Chart 188 Value Sales 2020-2030
Chart 189 Value Sales by Category 2025
Alza and Rossman Accelerate Ai Integration, Reshaping Retail Standards
International Marketplaces Boost Share as Local E-Shops Face Rising Costs
Mobile-First Strategies and Payment Innovation Reshape Consumer Engagement
Chart 190 Forecast Value Sales 2020-2030
Chart 191 Forecast Value Sales by Category 2025-2030
Chart 192 Analyst Insight for Retail E-Commerce
Alza Captures Rival Customers as Small E-Shops Exit
Chart 193 Company Shares 2025
Chart 194 Brand Shares 2025
Chart 195 Economic Context for Retail E-Commerce
Chart 196 Real Gdp Growth 2020-2030
Chart 197 Inflation 2020-2030
Chart 198 Consumer Context for Retail E-Commerce
Chart 199 Population 2020-2030
Chart 200 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Retail

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See all of our definitions
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This report originates from Passport, our Retail research and analysis database.

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