Retail in Colombia

June 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retail industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in Colombia report includes:

  • Analysis of key retail trends
  • Detailed segmentation of offline and online retail sales
  • Historic channel sizes (retail value sales, outlet counts, and selling space)
  • Company and brand market shares (retail value sales and outlet counts)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in Colombia?
  • Which are the leading retailers in Retail in Colombia?
  • How are products distributed in Retail in Colombia?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Colombia?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? 
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in Colombia

2025 Development

Key Data Insights

Chart 1 Key Industry Trends for Retail
Colombia's Retail Market Delivers Robust Growth as Consumers Make Smaller, More Frequent Shops
Easy and Koaj Drive Shopper Engagement with Immersive Store Design
Chart 2 Retailers Blend Value with Experience to Compete
Ultra-Low-Cost Retailers Accelerates E-Commerce Growth
Chart 3 Retailers Invest in Digital Transformation
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Ara Intensifies Expansion to Outpace Traditional Rivals with New Store Formats
Mercado Libre Leverages Live Shopping to Drive Online Engagement and Sales
Major Retailers Accelerate Private Label Expansion to Capture Margin and Loyalty
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Chart 8 Analyst Insight for Retail
D1 and Ara Extend Lead as Discounters Reshape Value Dynamics
Cheaf and Olímpica Drive Innovation in Food Waste and Delivery
Chart 9 Cheaf App Launches in Colombia to Cut Food Waste
Chart 10 Olimpica Launches Pilot Ultra-Fast Delivery Service
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 13 Standard Opening Hours by Channel Type 2025
Seasonality
Hot Sale
Back to School
Severance Savings
Valentine’s Day
Women’s Day
Holy Week
Mother’s Day
Father’s Day
Holiday
Primas Payment (extra-legal salary)
Love and Friendship Day
Halloween
Black Friday
Cyber Monday
Christmas and New Year
Chart 14 Economic Context for Retail
Chart 15 Real GDP Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Retail
Chart 18 Population 2020-2030
Chart 19 Population by Generation 2025

Convenience Retailers in Colombia

Key Data Insights

Convenience Retailers Summary
Chart 20 Key Industry Trends for Convenience Retailers
Oxxo’S Foodvenience Strategy Fuels Sustained Sales Gains and Traffic
Chart 21 Foodvenience Becomes a Core Growth Driver in Convenience Stores
Oxxo Partners with Public Agencies to Address Social Challenges
Chart 22 Consumer Expectations around Social Responsibility Continue to Rise
Chart 23 Value Sales 2020-2030
Chart 24 Value Sales by Category 2025
Chart 25 Analyst Insight for Convenience Retailers
Robust Performance as Players Accelerate Digital and Value-Driven Growth
Oxxo Leverages Digital Engagement to Transform Customer Loyalty
Chart 26 Forecast Value Sales 2020-2030
Chart 27 Forecast Value Sales by Category 2025-2030
Oxxo's Rapid Expansion Drives Retail Consolidation
Chart 28 Company Shares 2025
Chart 29 Brand Shares 2025
Chart 30 Economic Context for Convenience Retailers
Chart 31 Real GDP Growth 2020-2030
Chart 32 Inflation 2020-2030
Chart 33 Consumer Context for Convenience Retailers
Chart 34 Population 2020-2030
Chart 35 Population by Generation 2025

Supermarkets in Colombia

Key Data Insights

Supermarkets Summary
Chart 36 Key Industry Trends for Supermarkets
Changing Shopper Behaviour Puts Supermarkets under Pressure
Olímpica and Almacenes Euro Enhance the In-Store Experience to Increase Footfall and Engagement
Chart 37 Supermarkets Leverage Experimental Spaces and Technology In-Store
Éxito Leverages Private Label to Capture Key Food Trends
Chart 38 Investments in Private Label Continue to Evolve
Chart 39 Value Sales 2020-2030
Expansion of New Formats to Inject Growth into Supermarket Channel
Cencosud Colombia Partners with Cheaf to Monetise Food Waste Amid Sustainability Focus
Retailers Adopt Seamless Checkout and Experiential Design to Deepen Loyalty
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Analyst Insight for Supermarkets
Supertiendas Y Droguerías Olímpica Accelerates Outlet Expansion and Tech Investment
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Chart 44 Economic Context for Supermarkets
Chart 45 Real GDP Growth 2020-2030
Chart 46 Inflation 2020-2030
Chart 47 Consumer Context for Supermarkets
Chart 48 Population 2020-2030
Chart 49 Population by Generation 2025

Hypermarkets in Colombia

Key Data Insights

Hypermarkets Summary
Chart 50 Key Industry Trends for Hypermarkets
Aggressive Pricing Strategies Support Recovery in the Hypermarket Channel
Chart 51 Players Intensify Pricing Strategies
Retailers Elevate the In-Store Experience to Rebuild Loyalty and Differentiate From Discounters
Chart 52 Retailers Turn to Experience-Led Store Design to Drive Loyalty
Chart 53 Value Sales 2020-2030
Hypermarkets to Witness a Steady Pace of Growth as Private Label Retains Value-Driven Shoppers
Cencosud’S Personalised Price and Promotional Incentives Drive Loyalty and Larger Baskets
Chart 54 Forecast Value Sales 2020-2030
Chart 55 Analyst Insight for Hypermarkets
Almacenes Éxito Sa and Alkosto Intensify Innovation to Defend Share
Chart 56 Company Shares 2025
Chart 57 Brand Shares 2025
Chart 58 Economic Context for Hypermarkets
Chart 59 Real GDP Growth 2020-2030
Chart 60 Inflation 2020-2030
Chart 61 Consumer Context for Hypermarkets
Chart 62 Population 2020-2030
Chart 63 Population by Generation 2025

Discounters in Colombia

Key Data Insights

Discounters Summary
Chart 64 Key Industry Trends for Discounters
Discounters Deliver Strong Growth Amid Expansion and High Price Sensitivity
Isimo Expands Reach by Integrating E-Commerce and Extending Digital Touchpoints
Chart 65 Discounters Explore Hybrid Models
D1 and Ara Face New Threats as Supermarkets Embrace Discount Tactics
Chart 66 Rise of Discounters Forces Supermarkets to Reinvent Value Propositions
Chart 67 Value Sales 2020-2030
D1 Sustains Nationwide Expansion to Deepen Reach and Value
Ara and D1 Expand Private Label and Digital Convenience
Isimo Leverages Local Expansion and Targeted Innovation to Compete
Chart 68 Forecast Value Sales 2020-2030
Chart 69 Analyst Insight for Discounters
D1 Accelerates Store Openings and Assortment to Defend Leadership
Chart 70 Company Shares 2025
Chart 71 Brand Shares 2025
Chart 72 Economic Context for Discounters
Chart 73 Real GDP Growth 2020-2030
Chart 74 Inflation 2020-2030
Chart 75 Consumer Context for Discounters
Chart 76 Population 2020-2030
Chart 77 Population by Generation 2025

Small Local Grocers in Colombia

Key Data Insights

Small Local Grocers Summary
Hard-Discount Chains Draw Value-Seeking Shoppers Away From Traditional Stores
Low-Income Consumers Drive Traffic as Traditional Outlets Lose Relevance
Chart 78 Value Sales 2020-2030
Small Local Grocers Face Challenges and Pressure to Embrace Digitalisation
Chart 79 Forecast Value Sales 2020-2030
Chart 80 Economic Context for Small Local Grocers
Chart 81 Real GDP Growth 2020-2030
Chart 82 Inflation 2020-2030
Chart 83 Consumer Context for Small Local Grocers
Chart 84 Population 2020-2030
Chart 85 Population by Generation 2025

General Merchandise Stores in Colombia

Key Data Insights

General Merchandise Stores Summary
Chart 86 Key Industry Trends for General Merchandise Stores
Variety Stores Attract Price-Sensitive Shoppers with Affordability and Novelty
Akitoki Disrupts with Ultra-Low Prices and a Broad Product Selection
Chart 87 Value Sales 2020-2030
Chart 88 Value Sales by Category 2025
Dollarcity and Miniso Accelerate Store Expansion Strategy to Drive Value-Led Growth
Temu’S Digital Push Challenges Variety Stores as E-Commerce Disrupts Impulse Shopping
Falabella and La Casa De La Belleza Elevate Experience to Reinforce Loyalty
Chart 89 Forecast Value Sales 2020-2030
Chart 90 Forecast Value Sales by Category 2025-2030
Chart 91 Analyst Insight for General Merchandise Stores
Dollarcity Drives Consolidation with Rapid Expansion and Value Focus
Chart 92 Collaboration to Achieve Scale with Local Commitment
Chart 93 Company Shares 2025
Chart 94 Brand Shares 2025
Chart 95 Economic Context for General Merchandise Stores
Chart 96 Real GDP Growth 2020-2030
Chart 97 Inflation 2020-2030
Chart 98 Consumer Context for General Merchandise Stores
Chart 99 Population 2020-2030
Chart 100 Population by Generation 2025

Apparel and Footwear Specialists in Colombia

Key Data Insights

Apparel and Footwear Specialists Summary
Chart 101 Key Industry Trends for Apparel and Footwear Specialists
Retailers Leverage Private Label Collaborations to Attract Value-Conscious Shoppers
Chart 102 Market Polarization Shifts Consumer Expenditures
Offcorss Engages Families with Targeted Discount Activations and Bundled Offers
Chart 103 Discount-Driven Environment
Chart 104 Value Sales 2020-2030
Retailers Embrace Digital-First and Live Shopping to Drive Engagement
Experiential Retail Is Key Point of Differentiation
Chart 105 Forecast Value Sales 2020-2030
Chart 106 Analyst Insight for Apparel and Footwear Specialists
Cueros Velez Sa Leverages Circular Fashion to Widen Its Lead
Chart 107 Company Shares 2025
Chart 108 Brand Shares 2025
Chart 109 Economic Context for Apparel and Footwear Specialists
Chart 110 Real GDP Growth 2020-2030
Chart 111 Inflation 2020-2030
Chart 112 Consumer Context for Apparel and Footwear Specialists
Chart 113 Population 2020-2030
Chart 114 Population by Generation 2025

Appliances and Electronics Specialists in Colombia

Key Data Insights

Appliances and Electronics Specialists Summary
Chart 115 Key Industry Trends for Appliances and Electronics Specialists
Digital-First Promotions Are Leveraged to Unlock Growth
Chart 116 Expansion of Digital Channels Supports Growth
Discounters Accelerate Adoption of Entry-Level Appliances as Energy Costs Rise
Chart 117 Utility Expenses Shift toward Energy Efficient Alternatives
Chart 118 Value Sales 2020-2030
Samsung Builds Trust with Risk-Free Trials to Drive Conversion
Haceb Enhances Post-Sales Satisfaction with Ai-Powered Support
D1, Agaval and Homecenter Intensify Price Competition and Expand Reach
Chart 119 Forecast Value Sales 2020-2030
K-Tronix Expands Partnerships, and Ishop Accelerates with Premium Launches
Chart 120 Company Shares 2025
Chart 121 Brand Shares 2025
Chart 122 Analyst Insight for Appliances and Electronics Specialists
Chart 123 Real GDP Growth 2020-2030
Chart 124 Inflation 2020-2030
Chart 125 Consumer Context for Appliances and Electronics Specialists
Chart 126 Population 2020-2030
Chart 127 Population by Generation 2025

Home Products Specialists in Colombia

Key Data Insights

Home Products Specialists Summary
Chart 128 Key Industry Trends for Home Products Specialists
Sodimac Homecenter Boosts Recovery through Discounts and Omnichannel Upgrades
Chart 129 Promotions Drive Recovery in Home Product Specialists
Home Improvement Chains Capture Renewed Demand with Practical Solutions
Sodimac Homecenter Upgrades Digital App as Part of Omnichannel Strategy
Chart 130 Omnichannel Strategies Spearhead Growth
Chart 131 Value Sales 2020-2030
Chart 132 Value Sales by Category 2025
Home Product Specialists Redefine Store Experiences with Sustainability and Design-Led Innovation
Easy Transforms Retail Operations to Capture Diy and Outdoor Living Demand
Pet Shops Tap into Changing Family Dynamics to Drive Fastest Growth
Chart 133 Forecast Value Sales 2020-2030
Chart 134 Forecast Value Sales by Category 2025-2030
Chart 135 Analyst Insight for Home Products Specialists
Sodimac Colombia Asserts Its Lead in Home Products Specialists
Chart 136 Company Shares 2025
Chart 137 Brand Shares 2025
Chart 138 Economic Context for Home Products Specialists
Chart 139 Real GDP Growth 2020-2030
Chart 140 Inflation 2020-2030
Chart 141 Consumer Context for Home Products Specialists
Chart 142 Population 2020-2030
Chart 143 Population by Generation 2025

Health and Beauty Specialists in Colombia

Key Data Insights

Health and Beauty Specialists Summary
Chart 144 Key Industry Trends for Health and Beauty Specialists
Pharmacies Drive Experiential Beauty Retail and Boost Value Share
Aruma Elevates Beauty Shopping with Discovery-Driven Store Formats
Chart 145 New Standards for Experimental Beauty Retail
Cruz Verde Captures Share with Trend-Led Private Label Launches
Chart 146 Rising Private Label Confidence Reshapes Beauty Specialists
Chart 147 Value Sales 2020-2030
Chart 148 Value Sales by Category 2025
Pharmacies Extend Their Reach by Blending Wellness and Experience
Beauty Specialists Leverage Digitalisation to Boost Shopper Engagement
Temu Intensifies Competition and Reshapes the Retail Landscape
Chart 149 Forecast Value Sales 2020-2030
Chart 150 Forecast Value Sales by Category 2025-2030
Chart 151 Analyst Insight for Health and Beauty Specialists
Cruz Verde and Farmatodo Extend Lead as Rival Brands Reposition
Chart 152 Company Shares 2025
Chart 153 Brand Shares 2025
Chart 154 Economic Context for Health and Beauty Specialists
Chart 155 Real GDP Growth 2020-2030
Chart 156 Inflation 2020-2030
Chart 157 Consumer Context for Health and Beauty Specialists
Chart 158 Population 2020-2030
Chart 159 Population by Generation 2025

Vending in Colombia

Key Data Insights

Vending Summary
Vending Channel Delivers Consistent Growth through Convenience and Partnerships
Impulse-Driven Food Purchases Fuel Vending’S Largest Sales
Fashion Vending Captures Attention with Double-Digit Value Growth
Chart 160 Value Sales 2020-2030
Chart 161 Value Sales by Category 2025
Novaventa Responds to Enforcement with Improved Standards and Innovation
Foods Vending Secures Lead as Fashion Vending Accelerates
Eco-Friendly Packaging Preference Drives Vending Innovation and Reach
Chart 162 Forecast Value Sales 2020-2030
Chart 163 Forecast Value Sales by Category 2025-2030
Novaventa and Autosnack Reinforce Leadership as Shares Diverge
D’Luchi’S Automated Beauty Machines Reshape Access and Expectations
Chart 164 Company Shares 2025
Chart 165 Brand Shares 2025
Chart 166 Economic Context for Vending
Chart 167 Real GDP Growth 2020-2030
Chart 168 Inflation 2020-2030
Chart 169 Consumer Context for Vending
Chart 170 Population 2020-2030
Chart 171 Population by Generation 2025

Direct Selling in Colombia

Key Data Insights

Direct Selling Summary
Chart 172 Key Industry Trends for Direct Selling
Players Leverage Hybrid Models to Maintain Consumer Relevance
Health and Beauty Direct Selling Leads with the Support of Digital Transformation
Chart 173 Direct Selling Adapts to Digital Transformation
Natura Partners with Mercado Libre to Accelerate Omnichannel Growth
Chart 174 Value Sales 2020-2030
Chart 175 Value Sales by Category 2025
Livestreaming and New Entrants Fuel Broader Product Engagement
Health and Beauty Lead Growth as Digital Adoption Accelerates
Chart 176 Forecast Value Sales 2020-2030
Chart 177 Forecast Value Sales by Category 2025-2030
Chart 178 Analyst Insight for Direct Selling
Novaventa Drives Consultant-Led Digital Expansion to Secure Share Gains
Chart 179 Company Shares 2025
Chart 180 Brand Shares 2025
Chart 181 Economic Context for Direct Selling
Chart 182 Real GDP Growth 2020-2030
Chart 183 Inflation 2020-2030
Chart 184 Consumer Context for Direct Selling
Chart 185 Population 2020-2030
Chart 186 Population by Generation 2025

Retail E-Commerce in Colombia

Key Data Insights

Retail E-Commerce Summary
Chart 187 Key Industry Trends for Retail E-Commerce
Mercado Libre Invests in Logistics and Technology to Accelerate Online Growth
Marketplace Model Expansion Broadens Choice and Strengthens Competitiveness
Chart 188 Expanded Portfolios Emerge as a Strategic Lever for Online Growth
Hot Sale and Black Friday Promotional Events Drive Surge in Digital Participation
Chart 189 Hot Sale and Black Friday Events Reinforce Value-Driven Online Consumption
Chart 190 Value Sales 2020-2030
Chart 191 Value Sales by Category 2025
Bright Outlook as Amazon Partners with Rappi to Raise Online Delivery Expectations
Bre-B Launches Seamless Payments and Expands Digital Reach
Shein and Temu Disrupt with Low Prices and Cross-Border Logistics
Chart 192 Forecast Value Sales 2020-2030
Chart 193 Forecast Value Sales by Category 2025-2030
Chart 194 Analyst Insight for Retail E-Commerce
Shein and Temu Disrupt Leaders as Éxito Leverages Omnichannel Strength
Chart 195 Company Shares 2025
Chart 196 Brand Shares 2025
Chart 197 Economic Context for Retail E-Commerce
Chart 198 Real GDP Growth 2020-2030
Chart 199 Inflation 2020-2030
Chart 200 Consumer Context for Retail E-Commerce
Chart 201 Population 2020-2030
Chart 202 Population by Generation 2025

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The following categories and subcategories are included:

Retail

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See all of our definitions
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This report originates from Passport, our Retail research and analysis database.

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