While positive growth was recorded in retailing in Cameroon during 2022, demand was under pressure due to the impact of the high inflation that was in effect throughout the year. In particular, many lower-income households struggled to make ends meet as the cost of living increased substantially over the course of the year.
2020 was not a good year for informal retailing in Cameroon as the impact of the COVID-19 pandemic and far fewer people out on the streets, which deprived the country’s countless street vendors of opportunities to sell their wares to local consumers. However, as daily life returned to normal for the majority of the local population over the course of 2021, informal retailing made a comeback, although sales remained lower than prior to the onset of the pandemic until 2022, when rising inflation meant that informal retailing was a more attractive option for many Cameroonians.
There are no official regulations regarding retail opening hours in force in Cameroon. Generally speaking, opening hours tend to be longer in major cities than elsewhere in the country.
Cameroon’s consumers are expected to face further challenges during the early stages of the forecast period due to the anticipated removal of fuel subsidies during 2023. This will likely result in food price inflation, while the prices of a wide variety of other items are expected to rise due to higher transport costs.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retailing industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Retailing industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.See All of Our Definitions
This report originates from Passport, our Retailing research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!