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Retail in Taiwan

April 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Taiwan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Taiwan?
  • Which are the leading retailers in Retailing in Taiwan?
  • How are products distributed in Retailing in Taiwan?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Taiwan?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Retail in Taiwan

Retail in 2022: The big picture
Crossover channels become a strong trend in Taiwan
Livestreaming helps to further develop retail e-commerce in local market
What next for retail?
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Lunar New Year
End of year cleaning
Ghost month sales
Back to school
Double 11 shopping day
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027

DISCLAIMER

Summary 2 Research Sources

Convenience Retailers in Taiwan

KEY DATA FINDINGS

Convenience stores achieves record sales performance in 2022
Local consumers value the convenience of local stores in addition to online services
Increasing number of partnerships that are strengthening retail network
Future development of 7-Eleven will help drive convenience retailers
More combined formats within convenience stores
Retail e-commerce to drive further development in fulfilment of fresh food orders
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027

Supermarkets in Taiwan

KEY DATA FINDINGS

PX Mart continues to benefit from high demand for online groceries
Uni-President to acquire Carrefour Market
Simple Mart’s strategies to drive growth
PX Mart partners with fintech to analyse consumers’ shopping behaviour
Increasing competition within grocery e-commerce
PX Mart will continue to dominate but smaller brands are gaining ground
Table 65 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Supermarkets GBO Company Shares: % Value 2018-2022
Table 68 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 69 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 70 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Hypermarkets in Taiwan

KEY DATA FINDINGS

Further solid sales growth for hypermarkets in 2022
Uni-President fully acquires leading brand Carrefour for 2023 completion
PX Mart’s owner acquires RT Mart
Creating a seamless shopping experience
Future plans for RT Mart
Strategic partnerships in compound stores
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 75 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Small Local Grocers in Taiwan

KEY DATA FINDINGS

Online ordering becomes normal practice since pandemic
Online express delivery and greater interest in local, organic produce
Increasing number of small local grocers to boost online presence to attract consumers
Reconstruction of traditional markets as part of modernisation strategy
Strengthening cold chain technology to further adapt to online grocery orders
Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Small Local Grocers GBO Company Shares: % Value 2018-2022
Table 82 Small Local Grocers GBN Brand Shares: % Value 2019-2022
Table 83 Small Local Grocers LBN Brand Shares: Outlets 2019-2022
Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

General Merchandise Stores in Taiwan

KEY DATA FINDINGS

Leading department store Shin Kong Mitsukoshi launches a new format
Far East Sogo benefits from digital development
MUJI expands with new retail partnership
Opportunities in new formats and suburban shopping centres
Department stores look to differentiate from competitors
Variety stores expected to continue opening new outlets over the forecast period
Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 90 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 91 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027

Apparel and Footwear Specialists in Taiwan

KEY DATA FINDINGS

Uniqlo utilises digital strategies as part of omnichannel approach to sales
Livestreaming targets tech-savvy consumers
Local brands gain further share in post-pandemic era
Innovating the in-store experience
Further outlet expansion to capture return of inbound tourism
Localised branding and sustainable efforts
Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Appliances and Electronics Specialists in Taiwan

KEY DATA FINDINGS

Leading specialist retailers enjoy further sales growth in 2022
Ongoing disruptions to the supply chain
E-Life Mall continues to expand Digital City format
Increasing competition from grocery retailers
Players aim to seize dynamic sales periods
Challenges in driving smart appliances
Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Home Products Specialists in Taiwan

KEY DATA FINDINGS

Increasing demand for premium home furniture
Leading homewares and home furnishing stores increase prices due to rising costs
ETpets strengthens leadership of pet shops in Taiwan
IKEA continues to promote circular economy
Expanded retail sales channels to drive further growth
Physical stores will remain important
Table 111 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 112 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 113 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 114 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 115 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 116 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 117 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 118 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 119 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 120 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 121 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027

Health and Beauty Specialists in Taiwan

KEY DATA FINDINGS

Watsons and Cosmed compete closely with Great Tree Pharmacy
Cosmed ventures into pharmacies
Digital innovations to improve in-store experience
PCHome’s Bibian expands portfolio of health and beauty products
Customer service is increasingly important
Competition likely to intensify
Table 122 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 123 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 124 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 125 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 126 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 127 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 128 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 129 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 130 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 131 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 132 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027

Vending in Taiwan

KEY DATA FINDINGS

Convenience stores scramble to install smart vending
7-Eleven's smart vending partners with Foodomo
Further growth potential for the channel, driven by smart vending concept
Technology meets changing lifestyles
Vending is highly depended on a location’s characteristics
Table 133 Vending by Product: Value 2017-2022
Table 134 Vending by Product: % Value Growth 2017-2022
Table 135 Vending GBO Company Shares: % Value 2018-2022
Table 136 Vending GBN Brand Shares: % Value 2019-2022
Table 137 Vending Forecasts by Product: Value 2022-2027
Table 138 Vending Forecasts by Product: % Value Growth 2022-2027

Direct Selling in Taiwan

KEY DATA FINDINGS

Riway strengthens leadership of direct selling in 2022, leveraging gains made during pandemic
Amway launches mobile app to address digitalisation of direct selling
Pro Partner's probiotics benefit from dominance of dietary supplements
Increasing number of direct sellers to support ongoing positive performance
Direct selling to increasingly compete with retail e-commerce
Table 139 Direct Selling by Product: Value 2017-2022
Table 140 Direct Selling by Product: % Value Growth 2017-2022
Table 141 Direct Selling GBO Company Shares: % Value 2018-2022
Table 142 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 143 Direct Selling Forecasts by Product: Value 2022-2027
Table 144 Direct Selling Forecasts by Product: % Value Growth 2022-2027

Retail E-Commerce in Taiwan

KEY DATA FINDINGS

Shopee Live and LINE help accelerate livestreaming e-commerce
Shopee Mall Marketplace gains overall leadership of retail e-commerce
Fulfilment developments
New development direction for PCHome to address issues
Livestreaming will continue to heat up the e-commerce space
Momo launches large-scale recruitment drive
Table 145 Retail E-Commerce by Product and Category: Value 2017-2022
Table 146 Retail E-Commerce by Product and Category: % Value Growth 2017-2022
Table 147 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 148 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 149 Forecast Retail E-Commerce by Product and Category: Value 2022-2027
Table 150 Forecast Retail E-Commerce by Product and Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Retailing

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
        • Consumer Appliances Direct Selling
        • Consumer Electronics Direct Selling
        • Toys and Games Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
        • Home Care Direct Selling
        • Home and Garden Direct Selling
        • Pet Care Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retailing

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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