Retail in Egypt

March 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Egypt report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Egypt?
  • Which are the leading retailers in Retailing in Egypt?
  • How are products distributed in Retailing in Egypt?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Egypt?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Retail in Egypt

Retail in 2022: The big picture
Competitive Landscape
Retailing developments
What next for retailing?
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Holy Month of Ramadan:
Feast: Eid El Adha and Eid El-Fitr
Christmas Break
Back-to-school
Mother’s Day
Valentine’s Day
Black Friday
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027

DISCLAIMER

Summary 2 Research Sources

Convenience Retailers in Egypt

KEY DATA FINDINGS

Price hikes supported by inflation and currency devaluation
Convenience stores expand retail space and witness outlet growth
Import restrictions allow local products to shine further
Convenience stores to gain further appeal as hang-out spot
Tobacco-related items will remain top selling product
Mega infrastructure and urban city development will drive expansion of convenience retailing
Table 54 Convenience Retail: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retail: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retail GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retail GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retail LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retail Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retail Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027

Supermarkets in Egypt

KEY DATA FINDINGS

Supermarket chains gain bigger share of sales
Gourmet supermarket continues to attract new consumers
Speciality cuisine supermarkets gain traction
Supermarkets face healthy value growth at slower pace
Expansion and development plans to continue from major players
E-commerce is key area of growth in supermarkets
Table 65 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Supermarkets GBO Company Shares: % Value 2018-2022
Table 68 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 69 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 70 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Hypermarkets in Egypt

KEY DATA FINDINGS

Hypermarkets witness dynamic growth
Leading French hypermarket Geant launches in New Cairo
‘Taste of Egypt’ promotion from LuLu Hypermarket entices consumers
Further investments anticipated in hypermarkets as category expands
Metro supermarket launches first local hypermarket
City-wide expansions open up development opportunities
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 75 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Discounters in Egypt

KEY DATA FINDINGS

Discounters reap the benefits of consumer price sensitivity supported by government initiatives
Discounters launch mobile apps offering promotions and home-delivery options
Social media is main advertising platform for discounters
Slowdown in growth ahead for discounters
MAF launches new Supeco discounter format
Vouchers, competitions and discount cards embraced by discounters to drive sales
Table 79 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Discounters GBO Company Shares: % Value 2018-2022
Table 82 Discounters GBN Brand Shares: % Value 2019-2022
Table 83 Discounters LBN Brand Shares: Outlets 2019-2022
Table 84 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Small Local Grocers in Egypt

KEY DATA FINDINGS

Small local grocers remain a firm favourite
Product ranges evolve from beverages to household products
Messaging apps utilised by some small local grocers
Inventory management and lack of technology remain pain points
Small local grocers start to modernise
New government initiative to upgrade and enhance small local grocers
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 89 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

General Merchandise Stores in Egypt

KEY DATA FINDINGS

Rebound from pandemic continues in department stores
Variety stores gain further popularity amid rising costs of living
Omar Effendi upgrades flagship store as it loses value share
Department stores face lower growth prospects
Variety stores expected to flourish as Miniso continues to grow and new entrants emerge
Variety store pop-up booths target shopping malls
Table 90 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 91 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 92 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 93 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 94 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 95 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 96 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 97 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 98 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 99 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 100 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027

Apparel and Footwear Specialists in Egypt

KEY DATA FINDINGS

Local players support apparel and footwear specialists amid import regulations
Adidas Egypt partners with local football protagonist Al Ahly
Sustainability trend gains traction in apparel
Local brands to bolster position in apparel
Government extends summer sale season to support category sales
Despite expected rise of e-commerce, it is unlikely to challenge the supremacy of store-based retailing
Table 101 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 102 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 103 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 104 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 105 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 106 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 107 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Appliances and Electronics Specialists in Egypt

KEY DATA FINDINGS

Rising inflation and import shortages push up retail prices
Local sellers continue to struggle post-pandemic
Samsung improves lead in fragmented category
Steady growth as economic conditions gradually improve
Deel platform from B-Tech supports merchants
New players and branch openings will shape the upcoming period
Table 108 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 109 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 110 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 111 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 112 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 113 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 114 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Home Products Specialists in Egypt

KEY DATA FINDINGS

Retail value sales shaped by pandemic recovery and rising retail prices
Online player Homzmart looks to create private label furniture line
Environmentally-friendly and sustainable products in demand
Outdoor furniture and gardening specialists to gain popularity
E-commerce furniture platforms show promising growth
Government supports local furniture industry
Table 115 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 116 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 117 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 118 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 119 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 120 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 121 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 122 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 123 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 124 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 125 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027

Health and Beauty Specialists in Egypt

KEY DATA FINDINGS

Local beauty & skin care brands take centre stage
Inflation impacts cosmetic sales and imported medicines in pharmacies
19011 Pharmacies departs health and beauty industry
Economic issues may limit growth prospects
In-store shopping expected to decline for health and beauty products as e-commerce expands
Natural and chemical free products is key trend driving the beauty and cosmetics industry
Table 126 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 127 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 128 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 129 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 130 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 131 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 132 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 133 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 134 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 135 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 136 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027

Direct Selling in Egypt

KEY DATA FINDINGS

Inflation drives value growth as social commerce evolves
Local players take retail share in direct selling
Oriflame and Avon continue to lead in direct selling
A prosperous future ahead for direct selling
New “I Make This” local platform shakes up direct selling
Key trend towards personalisation in the forthcoming period
Table 137 Direct Selling by Product: Value 2017-2022
Table 138 Direct Selling by Product: % Value Growth 2017-2022
Table 139 Direct Selling GBO Company Shares: % Value 2018-2022
Table 140 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 141 Direct Selling Forecasts by Product: Value 2022-2027
Table 142 Direct Selling Forecasts by Product: % Value Growth 2022-2027

Retail E-Commerce in Egypt

KEY DATA FINDINGS

E-commerce continues to flourish amid lower growth rates
Technological developments support internet penetration
Local e-commerce beauty platform Source Beauty acquired by Egyptian Company for Cosmetics (ECC)
New innovative platforms lead the e-commerce trends
Multiple new ventures expected in e-commerce
E-logistics and improved road networks will support e-commerce retailing landscape
Table 143 Retail E-Commerce by Channel: Value 2017-2022
Table 144 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 145 Retail E-Commerce by Product: Value 2017-2022
Table 146 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 147 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 148 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 149 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 150 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 151 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 152 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
The following categories and subcategories are included:

Retailing

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
        • Consumer Appliances Direct Selling
        • Consumer Electronics Direct Selling
        • Toys and Games Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
        • Home Care Direct Selling
        • Home and Garden Direct Selling
        • Pet Care Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retailing

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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