Retail in Egypt

June 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retail industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in Egypt report includes:

  • Analysis of key retail trends
  • Detailed segmentation of offline and online retail sales
  • Historic channel sizes (retail value sales, outlet counts, and selling space)
  • Company and brand market shares (retail value sales and outlet counts)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in Egypt?
  • Which are the leading retailers in Retail in Egypt?
  • How are products distributed in Retail in Egypt?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Egypt?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? 
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in Egypt

2025 Developments

Key Data Insights

Chart 1 Key Industry Trends for Retail
Supeco Accelerates Discount Expansion as Value-First Mindset Deepens
Discounters and Small Local Grocers Lead as Affordability Drives Choices
Majid Al Futtaim Expands Supeco to Capture Price-Sensitive Demand
Chart 2 Supeco, a Brand by Majid Al Futtaim, Is Expanding Its Discount Grocery Format throughout Egypt
Chart 3 El Ezaby Pharmacy Has Launched Egypt's First Drive-Thru Pharmacy, Revolutionising the Concept of Convenience in Healthcare
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Carrefour and Spinneys Drive Expansion beyond Cairo to Unlock New Growth
Lifestyle Malls and Mixed-Use Projects Shift Focus to Experience and Aspiration
Chart 6 Locally, a Concept Store That Carries Local Brands
Fintech and Ai Partnerships Redefine Affordability and Deepen Digital Adoption
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Majid Al Futtaim and E-Commerce Leaders Stabilise Hierarchy as New Concepts Emerge
Chart 9 Analyst Insight for Retail
Chart 10 Oriental?Weavers “Haptech” Concept Store
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 13 Standard Opening Hours by Channel Type 2025
Seasonality
Holy Month of Ramadan
Eid al-Fitr and Eid al-Adha
Christmas Break
Back-to-School
Mother’s Day
Valentine’s Day
Black Friday
Chart 14 Economic Context for Retail
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Retail
Chart 18 Population 2020-2030
Chart 19 Population by Generation 2025

Convenience Retailers in Egypt

Key Data Insights

Convenience Retailers Summary
Chart 20 Key Industry Trends for Convenience Retailers
Circle K and Talabat Mart Drive Rapid Value Growth with Tech and Network Expansion
Forecourt Retailers Maintain Lead as Convenience Stores Accelerate
Chart 21 On the Run Egypt Uses Social Media Storytelling and Influencer Content to Connect with Audiences
On the Run and Circle K Redefine Convenience with Digital-First Strategies
Chart 22 Circle K Egypt Expands Its 24-Hour Convenience Network with Tech-Enabled Payment
Chart 23 Value Sales 2020-2030
Chart 24 Value Sales by Category 2025
Talabat Mart and Breadfast Accelerate Digital Fulfilment Integration
Forecourt Retailers Expand Hybrid Formats as Value Focus Persists
Retailers Enhance Affordability and Digital Access to Meet Rising Expectations
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Chart 27 Analyst Insight for Convenience Retailers
On the Run and Circle K Strengthen Their Lead through Outlet Growth and Digital Upgrades
Chart 28 Company Shares 2025
Chart 29 Brand Shares 2025
Chart 30 Economic Context for Convenience Retailers
Chart 31 Real Gdp Growth 2020-2030
Chart 32 Inflation 2020-2030
Chart 33 Consumer Context for Convenience Retailers
Chart 34 Population 2020-2030
Chart 35 Population by Generation 2025

Supermarkets in Egypt

Key Data Insights

Supermarkets Summary
Chart 36 Key Industry Trends for Supermarkets
Carrefour and Spinneys Expand into New Cities, Driving Network-Led Value Growth
Monoprix Enters through Partnership, Setting New Benchmarks for Premium Retail
Chart 37 Monoprix Is Making Strides by Entering the Egyptian Market through a Partnership with Tmt, the Parent Company of Circle K Egypt
Oscar Supermarket Leverages Private Label Evolution to Build Loyalty and Value
Chart 38 Oscar Supermarket Launches Expanded In-House “Oscar Select” Private Label Line
Chart 39 Value Sales 2020-2030
Spinneys and Monoprix Target Secondary Cities to Capture New Shoppers
Carrefour Builds Loyalty with Affordable Essentials and Private Label
Oscar Supermarket Leverages Digital Tools to Drive Personalised Promotions
Chart 40 Forecast Value Sales 2020-2030
Carrefour Accelerates Store Rollout While Spinneys Captures Growth in New Cities
Chart 41 Analyst Insight for Supermarkets
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Chart 44 Economic Context for Supermarkets
Chart 45 Real Gdp Growth 2020-2030
Chart 46 Inflation 2020-2030
Chart 47 Consumer Context for Supermarkets
Chart 48 Population 2020-2030
Chart 49 Population by Generation 2025

Hypermarkets in Egypt

Key Data Insights

Hypermarkets Summary
Chart 50 Key Industry Trends for Hypermarkets
Carrefour’S Expansion and Value Innovation Boost Shopper Loyalty
Express Checkout and Digital Integration Reshape Store Experience
Chart 51 Carrefour Egypt Introduces Express Checkout and Hybrid Store Formats to Enhance Shopping Experience
Carrefour’S Private Label Expansion Defends Value and Trust
Chart 52 Carrefour Egypt Expands Private Label Ranges to Strengthen Value Positioning
Chart 53 Value Sales 2020-2030
Lulu and Modon Deploy Digital-First Stores to Capture Regional Demand
Carrefour’S Private Label Strategy Secures Loyalty through Affordability
Chart 54 Forecast Value Sales 2020-2030
Carrefour Expands beyond Major Cities to Defend Lead against Rising Competition
Chart 55 Analyst Insight for Hypermarkets
Chart 56 Company Shares 2025
Chart 57 Brand Shares 2025
Chart 58 Economic Context for Hypermarkets
Chart 59 Real Gdp Growth 2020-2030
Chart 60 Inflation 2020-2030
Chart 61 Consumer Context for Hypermarkets
Chart 62 Population 2020-2030
Chart 63 Population by Generation 2025

Discounters in Egypt

Key Data Insights

Discounters Summary
Chart 64 Key Industry Trends for Discounters
Majid Al Futtaim Expands Supeco, Driving Double-Digit Growth through Hybrid Appeal
Chart 65 Majid Al Futtaim Expands Supeco Discount Format
Kazyon Accelerates Private Label Innovation to Build Loyalty and Margin Resilience
Chart 66 Kazyon Strengthens Private Label Portfolio to Consolidate Leadership in Egypt
Chart 67 Value Sales 2020-2030
Supeco Accelerates Local Format Roll-Out to Capture Value-Focused Shoppers
Kazyon Invests in Private Label and Local Sourcing to Drive Trust and Margin Control
Essentials-Driven Shopping and Digital Innovation Reshape Shopper Loyalty
Chart 68 Forecast Value Sales 2020-2030
Kazyon Expands Network and Private Label Strengthens Lead
Chart 69 Analyst Insight for Discounters
Chart 70 Company Shares 2025
Chart 71 Brand Shares 2025
Chart 72 Economic Context for Discounters
Chart 73 Real Gdp Growth 2020-2030
Chart 74 Inflation 2020-2030
Chart 75 Consumer Context for Discounters
Chart 76 Population 2020-2030
Chart 77 Population by Generation 2025

Small Local Grocers in Egypt

Key Data Insights

Small Local Grocers Summary
Shoppers Choose Convenience and Credit to Manage Rising Costs
Grocers Leverage Whatsapp and Pay-Day Offers to Sustain Loyalty
Chart 78 Value Sales 2020-2030
Independent Grocers Harness Digital Tools and Supplier Partnerships to Preserve Neighbourhood Loyalty
Chart 79 Forecast Value Sales 2020-2030
Independent Owners Retain Control as Consolidation Stalls
Chart 80 Analyst Insight for Small Local Grocers
Chart 81 Company Shares 2025
Chart 82 Brand Shares 2025
Chart 83 Economic Context for Small Local Grocers
Chart 84 Real Gdp Growth 2020-2030
Chart 85 Inflation 2020-2030
Chart 86 Consumer Context for Small Local Grocers
Chart 87 Population 2020-2030
Chart 88 Population by Generation 2025

General Merchandise Stores in Egypt

Key Data Insights

General Merchandise Stores Summary
Chart 89 Key Industry Trends for General Merchandise Stores
Raneen Expands Low-Cost Offering as Households Seek Value
Chart 90 Raneen Strengthens Its Discount-Led Positioning
El Tawheed & El Nour Remodels Stores to Drive Efficiency and Relevance
Chart 91 El Tawheed & El Nour Remodels Stores to Smaller, More Efficient Formats
Chart 92 Value Sales 2020-2030
Chart 93 Value Sales by Category 2025
Variety Stores Capture Value-Driven Shoppers as Department Stores Reinvent Themselves
Retailers Embrace Digital and Smaller Formats to Reconnect with Shoppers
Chart 94 Forecast Value Sales 2020-2030
Chart 95 Forecast Value Sales by Category 2025-2030
Miniso’S Modern Approach Erodes El Tawheed & El Nour’S Dominance
Chart 96 Analyst Insight for General Merchandise Stores
Chart 97 Company Shares 2025
Chart 98 Brand Shares 2025
Chart 99 Economic Context for General Merchandise Stores
Chart 100 Real Gdp Growth 2020-2030
Chart 101 Inflation 2020-2030
Chart 102 Consumer Context for General Merchandise Stores
Chart 103 Population 2020-2030
Chart 104 Population by Generation 2025

Apparel and Footwear Specialists in Egypt

Key Data Insights

Apparel and Footwear Specialists Summary
Chart 105 Key Industry Trends for Apparel and Footwear Specialists
Lc Waikiki’S Omnichannel Push Maintains Shopper Engagement through Digital Innovation
Social Commerce and Influencer Partnerships Convert Engagement into Fashion Sales
Chart 106 Local Fashion Brands Turn to Tiktok and Instagram Shopping to Boost Apparel Sales
Chart 107 Lc Waikiki Strengthens Its Omnichannel Presence in Egypt
Local Fashion Brands Boost Relevance through Domestic Production and Ethical Positioning
Chart 108 Value Sales 2020-2030
Retailers Adopt Compact Formats and Local Sourcing to Unlock Growth
Occasion-Driven and Modest Fashion Outpace Other Lines as Retailers Localise Assortments
Community-Focused Formats and Local Collaborations Reshape Retail Engagement
Chart 109 Forecast Value Sales 2020-2030
Defacto Accelerates Expansion as Lc Waikiki Defends Dominance
Chart 110 Analyst Insight for Apparel and Footwear Specialists
Chart 111 Company Shares 2025
Chart 112 Brand Shares 2025
Chart 113 Economic Context for Apparel and Footwear Specialists
Chart 114 Real Gdp Growth 2020-2030
Chart 115 Inflation 2020-2030
Chart 116 Consumer Context for Apparel and Footwear Specialists
Chart 117 Population 2020-2030
Chart 118 Population by Generation 2025

Appliances and Electronics Specialists in Egypt

Key Data Insights

Appliances and Electronics Specialists Summary
Chart 119 Key Industry Trends for Appliances and Electronics Specialists
Samsung Egypt and B.Tech Drive Digital-Led Growth as Consumers Seek Value and Flexibility
B.Tech and Samsung Egypt Accelerate E-Commerce with Instant Credit and Trade-In Innovations
Chart 120 Samsung Egypt Expands Its Online Store to Offer Customers More Convenience
Chart 121 B.Tech Strengthens Its E-Commerce Platform and App to Capture Growing Online Demand
Refurbished Electronics Gain Traction as Shoppers Seek Affordability in a High-Inflation Environment
Chart 122 Value Sales 2020-2030
Retailers Adopt Omnichannel and Flexible Payments to Secure Loyalty
Durability and Affordability Drive Demand for Long-Lasting Products
Chart 123 Forecast Value Sales 2020-2030
B.Tech Leverages an Omnichannel Strategy and Financing to Reinforce Lead
Chart 124 Analyst Insight for Appliances and Electronics Specialists
Chart 125 Company Shares 2025
Chart 126 Brand Shares 2025
Chart 127 Economic Context for Appliances and Electronics Specialists
Chart 128 Real Gdp Growth 2020-2030
Chart 129 Inflation 2020-2030
Chart 130 Consumer Context for Appliances and Electronics Specialists
Chart 131 Population 2020-2030
Chart 132 Population by Generation 2025

Home Products Specialists in Egypt

Key Data Insights

Home Products Specialists Summary
Chart 133 Key Industry Trends for Home Products Specialists
Homzmart Leverages Digital Tools to Drive Value-Led Purchasing
Chart 134 Homzmart Strengthens Its Position as Egypt’S Leading Online Home Products Platform
Chart 135 Ikea Egypt Introduces Ai-Powered Planning and Personalisation Tools to Enhance the Shopping Experience
Ikea and Homzmart Set the Pace with Ai-Powered Retail Experiences
Chart 136 Value Sales 2020-2030
Chart 137 Value Sales by Category 2025
Local Brands Outperform Imports as Residential Expansion Fuels Demand
Digital Catalogues and Flexible Delivery Boost Retailer Share of Spending
Chart 138 Forecast Value Sales 2020-2030
Chart 139 Forecast Value Sales by Category 2025-2030
Ikea Expands Omnichannel Reach as Homzmart Accelerates Digital Growth
Chart 140 Analyst Insight for Home Products Specialists
Chart 141 Company Shares 2025
Chart 142 Brand Shares 2025
Chart 143 Economic Context for Home Products Specialists
Chart 144 Real Gdp Growth 2020-2030
Chart 145 Inflation 2020-2030
Chart 146 Consumer Context for Home Products Specialists
Chart 147 Population 2020-2030
Chart 148 Population by Generation 2025

Health and Beauty Specialists in Egypt

Key Data Insights

Health and Beauty Specialists Summary
Chart 149 Key Industry Trends for Health and Beauty Specialists
El Ezaby Pharmacy Leverages Ai and Private Label to Boost Loyalty and Value
Chart 150 El Ezaby Pharmacy Implements Generative Ai “Ezbot” to Speed Consultation and Person
Influencer-Led Routines and Wellness Services Drive Premiumisation in Beauty and Skincare
Chart 151 Value Sales 2020-2030
Chart 152 Value Sales by Category 2025
Pharmacies Expand Digital Access and Redefine Wellness Delivery
Beauty Chains Target Affordability and Premiumisation to Attract Middle-Income Shoppers
Pharmacies Lead Fastest Growth as Wellness and Digital Integration Converge
Chart 153 Forecast Value Sales 2020-2030
Chart 154 Forecast Value Sales by Category 2025-2030
El Ezaby Expands Footprint and Digital Services to Reinforce Its Lead
Chart 155 Analyst Insight for Health and Beauty Specialists
Chart 156 El Ezaby Pharmacy Strengthens Its Private Label Portfolio
Chart 157 Company Shares 2025
Chart 158 Brand Shares 2025
Chart 159 Economic Context for Health and Beauty Specialists
Chart 160 Real Gdp Growth 2020-2030
Chart 161 Inflation 2020-2030
Chart 162 Consumer Context for Health and Beauty Specialists
Chart 163 Population 2020-2030
Chart 164 Population by Generation 2025

Direct Selling in Egypt

Key Data Insights

Direct Selling Summary
Chart 165 Key Industry Trends for Direct Selling
Avon and Oriflame Lose Ground as Local Players Gain Relevance
Avon Adapts to Digital Selling as Face-To-Face Declines
Chart 166 Avon Egypt Digitises Its Direct Selling Network through Social and E-Commerce Platforms
Chart 167 Value Sales 2020-2030
Chart 168 Value Sales by Category 2025
Entrepreneurial Sellers Shift to Digital-First Personal Brands
Health and Beauty Sellers Retain Scale as Local Brands Gain
Digital Migration and Cash-Based Sales Drive Lasting Change
Chart 169 Forecast Value Sales 2020-2030
Chart 170 Forecast Value Sales by Category 2025-2030
Avon Adapts Digitally as Horizon Targets Younger Sellers
Chart 171 Analyst Insight for Direct Selling
Chart 172 Company Shares 2025
Chart 173 Brand Shares 2025
Chart 174 Economic Context for Direct Selling
Chart 175 Real Gdp Growth 2020-2030
Chart 176 Inflation 2020-2030
Chart 177 Consumer Context for Direct Selling
Chart 178 Population 2020-2030
Chart 179 Population by Generation 2025

Retail E-Commerce in Egypt

Key Data Insights

Retail E-Commerce Summary
Chart 180 Key Industry Trends for Retail E-Commerce
Jumia and Talabat Mart Investments Anchor Nationwide Growth in Online Shopping
Talabat Mart Fulfilment Hub Accelerates Delivery and Boosts Loyalty
Chart 181 Talabat Mart Opens the Region’S Largest E-Commerce Fulfilment Hub in Cairo
Jumia Leverages Tiktok Integration to Drive Impulse Buying and Sme Visibility
Chart 182 Jumia Egypt Leverages Tiktok and Instagram to Drive Social Commerce
Chart 183 Value Sales 2020-2030
Chart 184 Value Sales by Category 2025
Fintech Partnerships Expand Payment Options and Drive Loyalty
Social Commerce Platforms Capture New Audiences with Influencer Selling
Chart 185 Forecast Value Sales 2020-2030
Chart 186 Forecast Value Sales by Category 2025-2030
Amazon Egypt Invests in Fulfilment and Outpaces Rivals with Prime Loyalty
Chart 187 Analyst Insight for Retail E-Commerce
Noon Accelerates with Local Partnerships and Value-Driven Promotions
Chart 188 Company Shares 2025
Chart 189 Brand Shares 2025
Chart 190 Economic Context for Retail E-Commerce
Chart 191 Real Gdp Growth 2020-2030
Chart 192 Inflation 2020-2030
Chart 193 Consumer Context for Retail E-Commerce
Chart 194 Population 2020-2030
Chart 195 Population by Generation 2025

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The following categories and subcategories are included:

Retail

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See all of our definitions
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