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Retail Faces a Growth Slowdown and Consolidation Amid Economic Pressures
In 2025, retail in Slovakia operated in a subdued environment, with current value growth of 2% indicating a marked slowdown from the previous year. This was driven by fiscal tightening, higher VAT, and persistent inflation, all of which continued to pressure household budgets. The competitive landscape remained highly fragmented, with no operator exceeding a 10% value share, while companies responded to margin pressures through outlet rationalisation, targeted private label innovation, and selective investment in digital infrastructure. Despite these challenges, the sector demonstrated resilience as operators adapted by expanding affordable product ranges, leveraging technology to enhance convenience, and capturing evolving consumer priorities around health, wellness, and value-for-money propositions. Retailers also increasingly focused on improving operational efficiency and sharpening price positioning to maintain competitiveness in a cautious spending environment. For brands seeking to succeed, strategic emphasis on cost efficiency, omnichannel integration, and agile product development will remain essential. These capabilities will be key to navigating a landscape shaped by constrained consumer spending, ongoing regulatory pressure, and evolving competitive dynamics.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Apparel and Footwear Specialist Retailers
- Electronics and Appliance Specialist Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Department Stores
- Variety Stores
- Warehouse Clubs
- Direct Selling
- Homeshopping
- Vending
If you're in the Retail industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail in Slovakia report includes:
- Analysis of key retail trends
- Detailed segmentation of offline and online retail sales
- Historic channel sizes (retail value sales, outlet counts, and selling space)
- Company and brand market shares (retail value sales and outlet counts)
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail in Slovakia?
- Which are the leading retailers in Retail in Slovakia?
- How are products distributed in Retail in Slovakia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in Slovakia?
- To what extent are sales shifting towards digital channels?
- What is the long-term outlook for bricks-and-mortar?
- How is macroeconomic and political uncertainty affecting the retail industry?
- What types of retailers are seeing the fastest growth in digital sales?
- What is the future of retail?
Retail in Slovakia
Retail Faces a Growth Slowdown and Consolidation Amid Economic Pressures
Key Data Insights
Chart 1 Key Industry Trends for Retail
Retail Faces a Growth Slowdown and Consolidation Amid Economic Pressures
Health and Beauty Specialists Lead in Value, While General Merchandise Stores Deliver Standout Growth
Private Label Expansion and Digital Innovation Drive Value-Led Retail Transformation
Chart 2 Mary Kay offers an AI-powered make-up finder to enhance convenience and support online sales
Chart 3 Value Sales 2020-2030
Chart 4 Value Sales by Category 2025
Chart 5 Analyst Insight in Retail
Retail Is Projected to Return to Steady Growth Driven by Easing Inflation, Rising Real Wages, and Expanding Digital and Value-Led Channels
Digital Retail Acceleration Will Be Driven by E-Commerce Growth, Omnichannel Expansion, and Regulatory Shifts
Value-Driven Retail Growth Is Set to Be Supported by Discounters and a Gradual Recovery in Consumer Spending
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
The Fragmented Retail Market Remains Highly Competitive Amid Price Pressure, Private Label Growth, and Stable Leadership
Retail Mergers and Acquisitions Activity, Automation, and Consolidation Drive Innovation
Chart 8 GymBeam’s offers its combined vending-andorder-pickup model
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 11 Standard Opening Hours by Channel Type 2025
Seasonality
Christmas
Easter
Back to School
Chart 12 Economic Context for Retail
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Retail
Chart 16 Population 2020-2030
Chart 17 Population by Generation 2025
Convenience Retailers in Slovakia
Key Data Insights
Convenience Retailers Are under Pressure as Price Sensitivity and Discount Competition Intensify
Chart 18 Key Industry Trends for Convenience Retailers
Convenience Retailers Are under Pressure as Price Sensitivity and Discount Competition Intensify
Convenience Stores Retain the Lead While Forecourt Retailers Accelerate through Price-Driven Demand
Private Label Expansion and Price Sensitivity Reshape Convenience Retailers
Chart 19 Coop Jednota launches its private label range for consumers with food intolerances
Chart 20 Value Sales 2020-2030
Chart 21 Value Sales by Category 2025
Automation and Operational Efficiency Will Address Labour Shortages and Support Long-Term Resilience
Modern Store Environments and Loyalty-Led Retailing Is Set to Drive Frequent Visits
Digital Transformation and E-Commerce Integration Will Reshape Channel Competition and Fulfilment Models
Chart 22 Forecast Value Sales 2020-2030
Chart 23 Forecast Value Sales by Category 2025-2030
Convenience Retailers Remains Concentrated as Coop Jednota Retains Its Leadership
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Chart 26 Economic Context for Convenience Retailers
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Convenience Retailers
Chart 30 Population 2020-2030
Chart 31 Population by Generation 2025
Supermarkets in Slovakia
Key Data Insights
Growth Is Supported by Value Focus, Private Label Expansion, and Loyalty Innovation
Chart 32 Key Industry Trends for Supermarkets
Growth Is Supported by Value Focus, Private Label Expansion, and Loyalty Innovation
Chart 33 Coop Jednota launches its range for gluten- and lactose-intolerant consumers
Chart 34 Value Sales 2020-2030
Steady Growth Is Expected Amid Intensifying Competition and Rising Price Pressure
Supermarkets Will Evolve through Digitalisation, Premiumisation, and an Enhanced Customer Experience
Supermarkets to Benefit From Gradual Macroeconomic Recovery and Evolving Consumer Trade-Up Behaviour
Chart 35 Forecast Value Sales 2020-2030
Supermarkets Remains Highly Concentrated as Competition Intensifies and Digital Loyalty Drives Share Shifts
Chart 36 Company Shares 2025
Chart 37 Brand Shares 2025
Chart 38 Economic Context for Supermarkets
Chart 39 Real Gdp Growth 2020-2030
Chart 40 Inflation 2020-2030
Chart 41 Consumer Context for Supermarkets
Chart 42 Population 2020-2030
Chart 43 Population by Generation 2025
Hypermarkets in Slovakia
Key Data Insights
Hypermarkets Deliver Stable Growth as Store Format Innovation and Value Focus Drive Sales
Chart 44 Key Industry Trends for Hypermarkets
Hypermarkets Deliver Stable Growth as Store Format Innovation and Value Focus Drive Sales
Chart 45 Kaufland offers GymBeam vending machines outside its hypermarkets
Discount-Driven Consumer Behaviour Accelerates Loyalty Innovation and Personalisation
Chart 46 Value Sales 2020-2030
Growth Is Set to Be Supported by Store Investment, Digital Integration, and Value-Led Retail Strategies
Constrained Consumer Demand, Fiscal Pressure, and Gradual Macroeconomic Recovery Shape the Forecast Period
Chart 47 Forecast Value Sales 2020-2030
Hypermarket Remains Highly Concentrated as Kaufland Consolidates Leadership and Tesco Pivots toward Omnichannel Growth
Chart 48 Company Shares 2025
Chart 49 Brand Shares 2025
Chart 50 Economic Context for Hypermarkets
Chart 51 Real Gdp Growth 2020-2030
Chart 52 Inflation 2020-2030
Chart 53 Consumer Context for Hypermarkets
Chart 54 Population 2020-2030
Chart 55 Population by Generation 2025
Discounters in Slovakia
Key Data Insights
Intensifying Competition From Biedronka and Mere Reshapes Value-Led Discounters
Chart 56 Key Industry Trends for Discounters
Intensifying Competition From Biedronka and Mere Reshapes Value-Led Discounters
Chart 57 Mere enters the Slovak discounters market
Lidl Strengthens Its Position through Digital Engagement, Loyalty Innovation, and Aggressive Value Positioning
Chart 58 Value Sales 2020-2030
Value Demand, Expansion, and Digital Innovation Are Set to Drive Long-Term Growth
Intensifying Competition Will Drive Innovation in Private Label Quality and Digital Engagement
Chart 59 Forecast Value Sales 2020-2030
Discounters Remains Highly Concentrated as Biedronka's Expansion Challenges Lidl’S Dominance
Chart 60 Company Shares 2025
Chart 61 Brand Shares 2025
Chart 62 Economic Context for Discounters
Chart 63 Real Gdp Growth 2020-2030
Chart 64 Inflation 2020-2030
Chart 65 Consumer Context for Discounters
Chart 66 Population 2020-2030
Chart 67 Population by Generation 2025
Small Local Grocers in Slovakia
Key Data Insights
Rising Taxes and Cautious Spending Challenges Small Local Grocers
Rising Taxes and Cautious Spending Challenges Small Local Grocers
Price-Sensitive Shoppers Shift Away From Small Local Retailers Amid Uncertainty
Chart 68 Value Sales 2020-2030
Discounters and Supermarkets Will Outpace Small Local Grocers as Shoppers Seek Value
Small Local Grocers Are Set to Adopt New Strategies to Survive
Chart 69 Forecast Value Sales 2020-2030
Small Local Grocers Remains Highly Fragmented, with Niche Players Recording Marginal Gains
Chart 70 Company Shares 2025
Chart 71 Brand Shares 2025
Chart 72 Economic Context for Small Local Grocers
Chart 73 Real Gdp Growth 2020-2030
Chart 74 Inflation 2020-2030
Chart 75 Consumer Context for Small Local Grocers
Chart 76 Population 2020-2030
Chart 77 Population by Generation 2025
General Merchandise Stores in Slovakia
Key Data Insights
International Retailers Boost Growth in Slovakia’S General Merchandise Stores
Chart 78 Key Industry Trends for General Merchandise Stores
International Retailers Boost Growth in Slovakia’S General Merchandise Stores
Chart 79 Woolworths expands its presence
Chart 80 Value Sales 2020-2030
Chart 81 Value Sales by Category 2025
Value-Led Expansion and Gradual Premiumisation Will Shape Growth
Rising E-Commerce and Apparel Chains Are Set to Intensify Competition for Variety Stores
Sustainability and Quality Expectations Will Reshape Purchasing Behaviour
Chart 82 Forecast Value Sales 2020-2030
Chart 83 Forecast Value Sales by Category 2025-2030
Action Slovakia Drives Rapid Market Concentration through Expansion and Digital Engagement
Chart 84 Company Shares 2025
Chart 85 Brand Shares 2025
Chart 86 Economic Context for General Merchandise Stores
Chart 87 Real Gdp Growth 2020-2030
Chart 88 Inflation 2020-2030
Chart 89 Consumer Context for General Merchandise Stores
Chart 90 Population 2020-2030
Chart 91 Population by Generation 2025
Apparel and Footwear Specialists in Slovakia
Key Data Insights
Asian E-Commerce Platforms Accelerate Eu Expansion to Capture Value-Driven Demand
Chart 92 Key Industry Trends for Apparel and Footwear Specialists
Asian E-Commerce Platforms Accelerate Eu Expansion to Capture Value-Driven Demand
Players Integrate Ai-Driven Shopping Tools to Attract Price-Sensitive Buyers
Chart 93 CCC innovates with AI to improve the shopping experience
Chart 94 Value Sales 2020-2030
Apparel and Footwear Specialists Will Face Slow Growth Amid Intense Online and Value Competition
Retailers Are Set to Adapt to Sustainability, Premiumisation and Omnichannel Retail Trends
Chart 95 Forecast Value Sales 2020-2030
A Fragmented Apparel and Footwear Market Sees Rising Competition and Shifting Value Share
Chart 96 Company Shares 2025
Chart 97 Brand Shares 2025
Chart 98 Economic Context for Apparel and Footwear Specialists
Chart 99 Real Gdp Growth 2020-2030
Chart 100 Inflation 2020-2030
Chart 101 Consumer Context for Apparel and Footwear Specialists
Chart 102 Population 2020-2030
Chart 103 Population by Generation 2025
Appliances and Electronics Specialists in Slovakia
Key Data Insights
Appliances and Electronics Specialists Face a Marginal Decline Amid Weak Demand and Economic Pressure
Chart 104 Key Industry Trends for Appliances and Electronics Specialists
Appliances and Electronics Specialists Face a Marginal Decline Amid Weak Demand and Economic Pressure
Chart 105 Nay consolidates its market position in 2025
The Market Consolidates as Leading Players Rationalise Store Networks and Expand Omnichannel Strategies
Thrifty Consumers and Vat Changes Intensify Value-Driven Channel Competition
Chart 106 Value Sales 2020-2030
Gradual Recovery Will Be Driven by Replacement Cycles, Omnichannel Retail and Stabilising Macroeconomic Conditions
Alza and Nay Will Drive Growth through Omnichannel Leadership as Smaller Outlets Face Structural Decline
Chart 107 Forecast Value Sales 2020-2030
Nay Strengthens Its Leadership through Acquisitions, as Rivals Exit the Market
Chart 108 Company Shares 2025
Chart 109 Brand Shares 2025
Chart 110 Economic Context for Appliances and Electronics Specialists
Chart 111 Real Gdp Growth 2020-2030
Chart 112 Inflation 2020-2030
Chart 113 Consumer Context for Appliances and Electronics Specialists
Chart 114 Population 2020-2030
Chart 115 Population by Generation 2025
Home Products Specialists in Slovakia
Key Data Insights
Home Product Specialists Is Challenged by Weaker Consumer Spending
Chart 116 Key Industry Trends for Home Products Specialists
Home Product Specialists Is Challenged by Weaker Consumer Spending
Studio-Style Outlets Boost Engagement as Traditional Formats Shrink
Chart 117 Price promotions and discounts remain central to XXXLutz’s strategy
Chart 118 Value Sales 2020-2030
Chart 119 Value Sales by Category 2025
Home Products Specialists Is Set for Modest Growth Despite Housing and Spending Pressures
Shifting Competitive Dynamics and Improving Economic Fundamentals Are Set to Support Growth
Chart 120 Forecast Value Sales 2020-2030
Chart 121 Forecast Value Sales by Category 2025-2030
Merkury Shop Leads a Moderately Concentrated Home Products Specialists Market
Chart 122 Company Shares 2025
Chart 123 Brand Shares 2025
Chart 124 Economic Context for Home Products Specialists
Chart 125 Real Gdp Growth 2020-2030
Chart 126 Inflation 2020-2030
Chart 127 Consumer Context for Home Products Specialists
Chart 128 Population 2020-2030
Chart 129 Population by Generation 2025
Health and Beauty Specialists in Slovakia
Key Data Insights
Pharmacies Drive Sales with the Expansion of In-Store Health Services
Chart 130 Key Industry Trends for Health and Beauty Specialists
Pharmacies Drive Sales with the Expansion of In-Store Health Services
Chart 131 Dr Max pharmacies offers expanded health services
Click-And-Collect and Rapid Delivery Accelerate Digital Transformation in Health and Beauty Specialists
Chart 132 Value Sales 2020-2030
Chart 133 Value Sales by Category 2025
Digital Transformation and the Ageing Population Are Set to Support Growth
Ai-Powered Loyalty Apps Will Enhance Shopper Engagement and Value
Chart 134 Forecast Value Sales 2020-2030
Chart 135 Forecast Value Sales by Category 2025-2030
Dr Max Holdings Strengthens Leadership Amid Intensifying Competition in Health and Beauty Specialists
Chart 136 Company Shares 2025
Chart 137 Brand Shares 2025
Chart 138 Economic Context for Health and Beauty Specialists
Chart 139 Real Gdp Growth 2020-2030
Chart 140 Inflation 2020-2030
Chart 141 Consumer Context for Health and Beauty Specialists
Chart 142 Population 2020-2030
Chart 143 Population by Generation 2025
Vending in Slovakia
Key Data Insights
Price-Conscious Shoppers Constrain Unit Growth Despite Continued Operator Investment
Price-Conscious Shoppers Constrain Unit Growth Despite Continued Operator Investment
Higher Vat Rates Reinforce Price Sensitivity and Reshape Vending Demand
Chart 144 Value Sales 2020-2030
Chart 145 Value Sales by Category 2025
Strategic Investment and Vending Modernisation Are Set to Support Long-Term Growth
Coop Jednota’S 24/7 Expansion and Gymbeam’S Vending Innovations Will Intensify Competition
Chart 146 Forecast Value Sales 2020-2030
Chart 147 Forecast Value Sales by Category 2025-2030
Kofola’S Acquisition of Aso Vending Reshapes Competitive Dynamics
Chart 148 Company Shares 2025
Chart 149 Brand Shares 2025
Chart 150 Economic Context for Vending
Chart 151 Real Gdp Growth 2020-2030
Chart 152 Inflation 2020-2030
Chart 153 Consumer Context for Vending
Chart 154 Population 2020-2030
Chart 155 Population by Generation 2025
Direct Selling in Slovakia
Key Data Insights
Direct Selling Contracts as Price Pressure Negatively Impacts Sales
Chart 156 Key Industry Trends for Direct Selling
Direct Selling Contracts as Price Pressure Negatively Impacts Sales
Digital and Omnichannel Disruption Reshapes Competitive Dynamics in Direct Selling
Chart 157 Newer, small direct sellers challenge established players
Chart 158 Value Sales 2020-2030
Chart 159 Value Sales by Category 2025
Direct Selling Will Face Price Pressures as E-Commerce and Cautious Consumers Shape the Outlook
Direct Selling Must Adapt through Omnichannel Integration, Digital Engagement, and Product Innovation
Chart 160 Forecast Value Sales 2020-2030
Chart 161 Forecast Value Sales by Category 2025-2030
Direct Selling Becomes Less Concentrated as Competition Intensifies
Mary Kay Drives Growth through Premium Positioning, Digital Innovation, and Personalised Customer Engagement
Chart 162 Company Shares 2025
Chart 163 Brand Shares 2025
Chart 164 Economic Context for Direct Selling
Chart 165 Real Gdp Growth 2020-2030
Chart 166 Inflation 2020-2030
Chart 167 Consumer Context for Direct Selling
Chart 168 Population 2020-2030
Chart 169 Population by Generation 2025
Retail E-Commerce in Slovakia
Key Data Insights
Value-Driven Shopping Supports Renewed Growth in Retail E-Commerce
Chart 170 Key Industry Trends for Retail E-Commerce
Value-Driven Shopping Supports Renewed Growth in Retail E-Commerce
Online Marketplaces and Live Shopping Formats Shape Consumer Engagement
Wolt Expands Retail Partnerships to Enable Faster Omni-Channel Delivery
Chart 171 Wolt focuses on developing its retail shopping platform
Chart 172 Value Sales 2020-2030
Chart 173 Value Sales by Category 2025
Online Marketplaces and Ai Innovation Are Set to Drive Future Growth
Third-Party Delivery Platforms Will Enable Small Shops to Compete with Major Chains
Chart 174 Analyst Insight for Retail E-Commerce
Chart 175 Forecast Value Sales 2020-2030
Chart 176 Forecast Value Sales by Category 2025-2030
Alza.Sk Sro Consolidates Its Lead as Asian Marketplaces Intensify Competition
Chart 177 Company Shares 2025
Chart 178 Brand Shares 2025
Chart 179 Economic Context for Retail E-Commerce
Chart 180 Real Gdp Growth 2020-2030
Chart 181 Inflation 2020-2030
Chart 182 Consumer Context for Retail E-Commerce
Chart 183 Population 2020-2030
Chart 184 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Retail
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- Convenience Stores
- Forecourt Retailers
- Supermarkets
- Hypermarkets
- Discounters
- Warehouse Clubs
- Food/Drink/Tobacco Specialists
- Small Local Grocers
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- Department Stores
- Variety Stores
- Apparel and Footwear Specialists
- Appliances and Electronics Specialists
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- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
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- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
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- Bags and Luggage Specialists
- Jewellery and Watch Specialists
- Sports Goods Stores
- Traditional Toys and Games Stores
- Other Non-Grocery Retailers
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- Fashion Vending
- Health and Beauty Vending
- Appliances and Electronics Vending
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- Alcoholic Drinks Vending
- Hot Drinks Vending
- Soft Drinks Vending
- Tobacco Products Vending
- Foods Vending
- Home Products Vending
- Other Products Vending
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail
Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.
See all of our definitions
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