Competitive Landscape
99 Flower Strengthens Lead as Competition Intensifies in Online Delivery and Design-Led Pots
Gardening in South Korea remains highly fragmented. The company with the highest share is 99 flower Co Ltd, holding 5% in 2025, followed by Ikea Korea with 1% and NH Nongwoo Bio with 0.
99 Flower and Ikea Korea Eye Next-Gen Growth
99 flower and Ikea Korea sustain their leadership by aligning closely with the evolving needs of urban consumers. 99 flower’s strength lies in its online delivery model and florist network, which meet the demand for both immediacy and quality in gifting and home enhancement.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in South Korea?
- Which are the leading brands in Gardening in South Korea?
- How are products distributed in Gardening in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Where is future growth expected to be most dynamic?
Gardening in South Korea - Category analysis
Key Data Insights
Gardening Summary
Ikea and 99 Flower Redefine Home Gardening with Indoor and Gifting Focus
Ikea and Asia Seed Drive Container Gardening and Local Adaptation
Lightweight Planters and Local Varieties Reshape Indoor Living
Consumer Traditions Spur Innovation for Local Seed Players
Online Gifting and Smart Delivery Drive Urban Consumer Engagement
99 Flower Strengthens Lead as Competition Intensifies in Online Delivery and Design-Led Pots
99 Flower and Ikea Korea Eye Next-Gen Growth
Home Improvement and Gardening Stores Sustain Channel Leadership with Design Focus
99 Flower and Ikea Korea Accelerate Innovation in Delivery and Design
Online Florists and Delivery Platforms Gain Ground as Gifting Surges
Home and Garden in South Korea - Industry Overview
2025 Developments
Key Data Insights
Hanssem Drives Storage Innovation as Households Adapt Compact Living Spaces
Ikea Redefines Convenience as Omnichannel Retailing Takes Centre Stage
Simmons Builds Trust with Verified Safety as Wellness Becomes Essential
Compact Flat Living Drives Demand for Multifunctional Design and Safety
Homewares and Furnishings Sustain Leadership as Growth Moderates
Gardening and Home Improvement Accelerate with Urban Diy and Compact Innovation
Hanssem Extends Leadership as Storage and Convenience Shape Competition
Hanssem and Ikea Korean Continue to Build on Urban Storage Solutions
Hanssem and Daelim Bath Drive Innovation with Storage and Renovation Launches
Ikea Gangdong Accelerates Omnichannel Growth as Store Formats Shift
City-Based Omnichannel Stores Drive Convenience-Led Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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