Competitive Landscape
Blomsterlandet Extends Its Lead as Plantagen Retrenches
Gardening in Sweden showed clear signs of increasing concentration in 2025, with the leading companies consolidating their positions and the gap widening at the top. Private label player Blomsterlandet i Sverige AB expanded its retail value share to 14%, up from 8% in 2020, marking a significant gain of more than 5.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Sweden?
- Which are the leading brands in Gardening in Sweden?
- How are products distributed in Gardening in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Sweden - Category analysis
Key Data Insights
Gardening Summary
Blomsterlandet and Plantagen Shift Retail Focus to Convenience and Sustainability
Elho and Ikea Drive a Surge in Demand for Design-Led Planters
Husqvarna’S Robotic Tech Accelerates the Transition to Cleaner, Quieter Gardens
Steady Growth, with Consumers Expected to Prioritise Low-Maintenance Solutions
Demand for Recycled Pots and Planters Set to Rise as Urban Living Reshapes Preferences
Husqvarna Set to Drive Battery and Smart Technology as App-Connected Tools Replace Petrol Equipment
Blomsterlandet Extends Its Lead as Plantagen Retrenches
Home Products Specialists Maintains Dominance as E-Commerce Accelerates
Home and Garden in Sweden - Industry Overview
2025 Developments
Key Data Insights
Ikea and Value Retailers Drive Polarised Spending Habits
Modular Furnishings and Affordable Homewares Anchor Resilient Demand
Ikea Leverages Circularity and Omnichannel to Capture Cautious Shoppers
Ikea Set to Advance Omnichannel Integration to Shape New Shopping Journeys
Homewares and Home Furnishings to Sustain Leadership as Value-Consciousness Endures
Sustainability Regulations Set to Prompt Brands to Invest in Circularity and Compliance
Ikea Defends Lead as Value and Circularity Set New Standards
Ikea, Mio and Jysk Anchor Physical Shops as Consumer Priorities Shift
E-Commerce Accelerates as Digital Tools and Sustainability Reshape Buying Habits
Country Reports Disclaimer
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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