Executive Summary

Apr 2019
PROSPECTS
Hot and dry summer hampers sales

The hot and dry summer of 2018 limited value sales. Extreme heat engulfed Sweden for large parts of the summer, resulting in the enforcement of a ban on watering.

Internet retailing’s share is growing

Internet retailing continued to grow its share of value sales in gardening, especially as established store-based retailers expanded into online operations. For instance, Plantagen launched a digital pop-up store in summer 2018.

Wider trends fuel interest in gardening

Key players like Plantagen have observed increased interest in gardening as a hobby in Sweden and Scandinavia in general. Wider food and beverage trends, such as rising health awareness and a desire for natural ingredients and organic products, encourage households to grow their own ingredients.

COMPETITIVE LANDSCAPE
Blomsterlandet extends its reach

The expansion of its outlet network contributed to Blomsterlandet & Sverige’s value share increase in 2018. Blomsterlandet refurbished and expanded three existing stores, opened three new outlets and acquired another.

Plantagen to slow outlet expansion

With the store scheduled to open in early 2019, Plantagen will have opened numerous stores since 2016. This represents aggressive expansion for the Swedish market.

Byggmax eyes opportunities at budget price points

The specialist retailer Byggmax plans to expand its gardening offer. Gardening is seen as complementary to its home improvement focus; therefore, it can be integrated into Byggmax’s store concept.

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Gardening in Sweden

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Overview: Discover the latest market trends and uncover sources of future market growth for the Gardening industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Gardening in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from our Passport, market research database.

Gardening in Sweden - Category analysis

HEADLINES

PROSPECTS

Hot and dry summer hampers sales
Internet retailing’s share is growing
Wider trends fuel interest in gardening

COMPETITIVE LANDSCAPE

Blomsterlandet extends its reach
Plantagen to slow outlet expansion
Byggmax eyes opportunities at budget price points

CATEGORY DATA

Table 1 Sales of Gardening by Category: Value 2013-2018
Table 2 Sales of Gardening by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Gardening: % Value 2014-2018
Table 4 LBN Brand Shares of Gardening: % Value 2015-2018
Table 5 Distribution of Gardening by Format: % Value 2013-2018
Table 6 Forecast Sales of Gardening by Category: Value 2018-2023
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Home and Garden in Sweden - Industry Overview

EXECUTIVE SUMMARY

Home and garden sees slower growth
A hot and dry summer impacts performance
A diverse competitive environment
Shift to internet retailing continues
Uncertain outlook

MARKET DATA

Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format and Category: % Value 2018
Table 15 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources