The hot and dry summer of 2018 limited value sales. Extreme heat engulfed Sweden for large parts of the summer, resulting in the enforcement of a ban on watering.
Internet retailing continued to grow its share of value sales in gardening, especially as established store-based retailers expanded into online operations. For instance, Plantagen launched a digital pop-up store in summer 2018.
Key players like Plantagen have observed increased interest in gardening as a hobby in Sweden and Scandinavia in general. Wider food and beverage trends, such as rising health awareness and a desire for natural ingredients and organic products, encourage households to grow their own ingredients.
The expansion of its outlet network contributed to Blomsterlandet & Sverige’s value share increase in 2018. Blomsterlandet refurbished and expanded three existing stores, opened three new outlets and acquired another.
With the store scheduled to open in early 2019, Plantagen will have opened numerous stores since 2016. This represents aggressive expansion for the Swedish market.
The specialist retailer Byggmax plans to expand its gardening offer. Gardening is seen as complementary to its home improvement focus; therefore, it can be integrated into Byggmax’s store concept.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Gardening industry in Sweden with research from Euromonitor's team of in-country analysts.
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The Gardening in Sweden market research report includes:
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