The forecast period is expected to see more moderate sales growth in gardening, with two main factors expected to underpin this growth. First, as all COVID-19 control measures and related restrictions on the activity of the population have now been lifted in all parts of Indonesia, many local people are now spending less of their time at home, in comparison with the peak period of the pandemic.
Recent years have seen many Indonesians come to a stronger understanding of the importance of prioritising sustainability concerns when making purchasing decisions, specifically with respect to their desire to minimise the negative impact of their consumer choices on the environment. This trend is expected to become more entrenched among the local population during the forecast period, with more affluent consumers in urban areas in particular expected to be constantly looking for more sustainable products.
The trend that was seen towards so-called “tropical homes” in Indonesia towards the end of the review period is expected to continue building during the forecast period as well and this has the potential to bolster sales growth across numerous gardening categories. Tropical homes are at the centre of a growing trend in Indonesia whereby new homes are specifically designed to suit the country's perpetually warm and humid climate, with the focus on natural ventilation, natural cooling and outdoor living.
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Understand the latest market trends and future growth opportunities for the Gardening industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor LivingSee All of Our Definitions
This report originates from Passport, our Gardening research and analysis database.
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