Competitive Landscape
Ace Hardware (Azko) Sustains Its Lead as Younger Urban Buyers Fuel Growth in Horticulture
Gardening in Indonesia remains highly fragmented, with no company achieving a dominant position in 2025. The largest single share, held by Ace Hardware Indonesia Tbk PT (rebranded as Azko), was 6%, closely followed by Cahaya Perdana Plastics PT, also at 6% and Kalatham Corp PT at a distance with 2%.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Indonesia?
- Which are the leading brands in Gardening in Indonesia?
- How are products distributed in Gardening in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Indonesia - Category analysis
Key Data Insights
Gardening Summary
Toko Trubus Transforms Urban Edible Gardening into Repeat Demand
Design-Led Pots and Planters Drive Growth as Urban Dwellers Seek Flexible Greenery
Biocycle’S Waste-To-Value Fertiliser Wins Eco-Conscious Gardeners with Sustainability Credentials
Urban Households Set to Drive Edible Gardening, Favouring Tailored Starter Kits
Pots and Planters Expected to Capture Urban Demand for Greenery
Brands Set to Adapt to Fragmented Channels and Segmented Consumer Lifestyles
Ace Hardware (Azko) Sustains Its Lead as Younger Urban Buyers Fuel Growth in Horticulture
Home Improvement and Gardening Stores Leads Sales, Favoured for In-Person Inspection
Supermarkets Sees Value Growth with Expanded Gardening Ranges While Retail E-Commerce Rises
Supermarket Chains and E-Commerce Hubs Target Urban Gardeners
Home and Garden in Indonesia - Industry Overview
2025 Developments
Key Data Insights
Ikea Partners with Local Suppliers to Scale Certified, Sustainable Furnishings
Toko Trubus Converts Urban Gardening into Repeat Solution-Led Demand
Tokopedia and Shopee Leverage Live Shopping to Drive Online Home and Garden Sales
Modular Furniture and Easy Upgrades to Drive Value as Urban Living Intensifies
Home Furnishings to Maintain Dominance, While Home Improvement and Gardening Set to Accelerate
Certified Materials and Omnichannel Fulfilment Set New Standards for Trust and Differentiation
Home Center Indonesia Leverages Range and Trust to Drive Share Growth
Home Products Specialists Expand Hybrid Retail to Reach New Consumers
Tokopedia and Shopee Drive E-Commerce Growth through Live Shopping
Country Reports Disclaimer
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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