The increased focus on sustainability and self-sufficiency has become a significant trend in the gardening sector, with more and more people seeking to reduce their impact on the environment and live an eco-friendlier lifestyle. In this context, home gardening presents a unique opportunity for individuals to grow their own food, reducing their reliance on grocery stores and contributing to a more sustainable and self-sufficient lifestyle.
Pots and planters are forecast to experience growth in the gardening market in Italy due to several factors. Firstly, container gardening is becoming increasingly popular as people with limited outdoor space seek practical ways to grow plants.
The gardening retail environment is expected to remain highly fragmented in Italy in the forecast period, with the robust and strong presence of small independents. Such independents received a boost from the COVID-19 pandemic due to the heightened interest in gardening and their proximity to the consumer.
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Understand the latest market trends and future growth opportunities for the Gardening industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor LivingSee All of Our Definitions
This report originates from Passport, our Gardening research and analysis database.
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