Executive Summary

Jun 2019
PROSPECTS
The uptake of a greener lifestyle promotes gardening

With the increase in pollution levels since 2015, especially in metro cities, Indians have been concerned about their health. This is leading them to make a conscious effort to grow plants, not just outdoors but also indoors.

Easy availability of products boosts gardening sales

Gardening is a niche category in India, but the scenario is changing steadily. Gardening amateurs used to give up sooner since they did not have easy access to the required products or information on gardening.

COMPETITIVE LANDSCAPE
Gardening remains largely unorganised

In 2018, gardening was dominated by local nurseries and small stores. There was slight growth in internet retailing in 2018, but the majority of sales continued to come from unbranded products.

Sellers are more than sellers

Sellers are expanding their services from merely supplying products to consumers to bridging the knowledge gap around gardening. They have started organising workshops and sessions on practices for growing plants at home.

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Gardening in India

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Overview: Discover the latest market trends and uncover sources of future market growth for the Gardening industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Gardening in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from our Passport, market research database.

Gardening in India - Category analysis

HEADLINES

PROSPECTS

The uptake of a greener lifestyle promotes gardening
Easy availability of products boosts gardening sales

COMPETITIVE LANDSCAPE

Gardening remains largely unorganised
Sellers are more than sellers

CATEGORY DATA

Table 1 Sales of Gardening by Category: Value 2013-2018
Table 2 Sales of Gardening by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Gardening: % Value 2014-2018
Table 4 LBN Brand Shares of Gardening: % Value 2015-2018
Table 5 Distribution of Gardening by Format: % Value 2013-2018
Table 6 Forecast Sales of Gardening by Category: Value 2018-2023
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Home and Garden in India - Industry Overview

EXECUTIVE SUMMARY

Consumers’ willingness to spend more helps home and garden grow
Internet connectivity is heightening consumers’ aspiration to own premium products
IKEA is expected to have a major impact on home and garden
Home and garden specialist retailers remains the largest distribution channel
Steady growth is expected over the forecast period

MARKET DATA

Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Distribution of Home and Garden by Format: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format and Category: % Value 2018
Table 14 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources