With the increase in pollution levels since 2015, especially in metro cities, Indians have been concerned about their health. This is leading them to make a conscious effort to grow plants, not just outdoors but also indoors.
Gardening is a niche category in India, but the scenario is changing steadily. Gardening amateurs used to give up sooner since they did not have easy access to the required products or information on gardening.
In 2018, gardening was dominated by local nurseries and small stores. There was slight growth in internet retailing in 2018, but the majority of sales continued to come from unbranded products.
Sellers are expanding their services from merely supplying products to consumers to bridging the knowledge gap around gardening. They have started organising workshops and sessions on practices for growing plants at home.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Gardening industry in India with research from Euromonitor's team of in-country analysts.
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The Gardening in India market research report includes:
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