Competitive Landscape
Husqvarna, Migros and Coop Defend Lead as Retail Consolidates
Gardening in Switzerland remained highly fragmented in 2025, with the largest company, Husqvarna Schweiz AG, holding a share of 6% in 2025, down from 8% in 2020. The next two leading companies, Migros Genossenschaftsbund EG and Coop Genossenschaft, also held relatively small shares of 5% each, and both experienced slight declines over the review period, due to competitive pressure from both innovation-driven brands and the influence of private label.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Switzerland?
- Which are the leading brands in Gardening in Switzerland?
- How are products distributed in Gardening in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Where is future growth expected to be most dynamic?
Gardening in Switzerland - Category analysis
Key Data Insights
Gardening Summary
Affordability and Aesthetics Reshape Swiss Gardening
Innovation in Cordless Robotics Shapes Consumer Choices
Sustainability Moves From Selling Point to Entry Requirement in Swiss Garden Care
Retailers to Shape Price Expectations as Innovation Drives Convenience
Cordless Robotics and Peat-Free Care to Reset Brand Requirements
Husqvarna, Migros and Coop Defend Lead as Retail Consolidates
Store-Based Retail Holds Firm through Consolidation and New Formats
E-Commerce Gains Ground without Displacing the Store
Home and Garden in Switzerland - Industry Overview
2025 Developments
Key Data Insights
Jumbo and Specialist Chains Reshape Swiss Retail after Migros Exit
Ikea and Sola Drive Demand for Accessible Premium Home Products
Xxxlutz Consolidates Store Formats as Value Focus Intensifies
Home and Garden Faces Flat Outlook as Category Maturity Offsets Modest Pockets of Growth
Migros Exit to Accelerate Retail Consolidation as Large Multi-Format Groups Capture Value
Sustainability, Smart Functionality, and Digital Experiences to Reshape Consumer Expectations
Ikea and Specialist Chains Reshape Value through Consolidation and Omnichannel Strategies
Homewares and Home Furnishing Stores Retains Lead as Shoppers Seek In-Person Advice
E-Commerce Leads Growth While Physical Stores Retain Complex Purchases
Country Reports Disclaimer
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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