Competitive Landscape
Private Label and Gardena Reshape Value and Innovation Dynamics
Gardening in Türkiye is fragmented, with the leading company, Dost Bahce Dis Tic Mum AS, holding a 9% retail value share in 2025. Over the 2020-2025 period, the category became marginally less concentrated, as evidenced by Dost Bahce’s share declining from 10% in 2020 to 9% in 2025, while other prominent players also saw declines, such as third-placed Bosch San ve Tic AS, which saw its share fall from 7% to 4% over the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Turkey?
- Which are the leading brands in Gardening in Turkey?
- How are products distributed in Gardening in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Türkiye - Category analysis
Key Data Insights
Gardening Summary
Consumer Search for Value Drives Move to Omnichannel Purchasing as Inflation Reshapes Spending
Horticulture Continues to Lead Sales, but Pots and Planters Rises as Balcony Gardening Increases
Koçtas Targets Urban Households with Small-Space Edible Gardening Starter Kits
A Blending of Online Research with Expert In-Store Advice
Urban Dwellers Set to Drive Demand for Compact Kits
Regulatory Changes to Push Demand Towards Communal and Legal Gardening Spaces
Private Label and Gardena Reshape Value and Innovation Dynamics
Home Improvement and Gardening Stores Maintains Its Lead While Discounters Rises
E-Commerce Marketplaces Reshape Product Access, with Omnichannel Rising in Importance
Home and Garden in Türkiye - Industry Overview
2025 Developments
Key Data Insights
Koçtas and Ikea Adapt to Urban Small-Space Demand with City-Focused Solutions
Shoppers Polarise between Entry-Tier Products and Premium Upgrades
Vitra’S Certified Eco Innovations Win Trust as Health and Sustainability Concerns Rise
Digital-First Brands to Win Loyalty by Uniting Online and In-Store Journeys
Home Furnishings Expected to See Expansion of Small-Space Innovation
Diy and Difm Service Strategies to Reshape Consumer Project Behaviour
Ikea and Local Leaders Defend Share as Design Innovation Shifts Focus to Homewares
Home Products Specialists Drives In-Store Leadership While E-Commerce Accelerates
Koçtas Fix and Ikea Preowned Shape New Hybrid Shopping Models
Country Reports Disclaimer
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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