As the gardening category rebalances after the significant boom kicked off by the pandemic, growth rates across categories are expected to slow down significantly in current value terms over the forecast period, although demand will remain robust. The category-wide slowdown is also expected given the country’s pessimistic macroeconomic outlook for the forecast period 2023-2027.
The increasing popularity of robotic lawn mowers will see this category continue to take share from walk power lawn mowers. While both categories are set to see a slowdown in growth due to macroeconomic factors and category-wide normalisation, robotic lawn mowers will continue to see substantially faster current value growth than the walk power format over 2023-2027.
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Understand the latest market trends and future growth opportunities for the Gardening industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor LivingSee All of Our Definitions
This report originates from Passport, our Gardening research and analysis database.
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