Ornamental horticulture, the cultivation and use of plants for decorative or ornamental purposes, is expected to be a growing trend in China, particularly in urban areas where consumers are increasingly interested in beautifying their homes and surroundings with plants and flowers. In addition to its aesthetic value, it has many other benefits, such as improving air quality, providing habitat for wildlife, and promoting physical and mental health through outdoor recreation and gardening activities.
With the rapid rate of urbanisation and the associated lack of green space in many cities, indoor plants are expected to be the closest touch to nature within the home for many Chinese consumers. With an increasing number of citizens living in high-rise apartments and urban areas, indoor plants provide a way to bring more greenery into the home and improve air quality.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gardening industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See All of Our DefinitionsThis report originates from Passport, our Gardening research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!