Competitive Landscape
Hongyue and Biom Leverage Digital Supply Chains to Defend Leadership
Gardening in China remains highly fragmented, with only a minor increase in consolidation over the period from 2020 to 2025. The leading player, Zhejiang Hongyue Horticultural Corp, held a retail value share of only 2% in 2025, followed by Biom Ecological Engineering ltd By Share Ltd and Scotts Sierra (China) Co Ltd negligible shares.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in China?
- Which are the leading brands in Gardening in China?
- How are products distributed in Gardening in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in China - Category analysis
Key Data Insights
Gardening Summary
Iris China and Douyin Inspire Small-Space Gardening Habits
Yunnan Floriculture Powers Daily Plant Purchases Nationwide
Balcony Planters and Electrified Tools Boost Urban Participation
Cordless Tool Makers Set to Expand with Urban-Friendly Solutions
Horticulture Will Continue to Lead Value, While Pots and Planters Set to Accelerate
Social Platforms and Policy Shifts to Reshape Consumer Demand Patterns
Hongyue and Biom Leverage Digital Supply Chains to Defend Leadership
Transforming Shopping Habits through Digital Integration
Yunshe Flowers and Dounan Livestreams Accelerate Urban Plant Adoption
Home and Garden in China - Industry Overview
2025 Developments
Key Data Insights
Suofeiya and Ikea Embrace Ai Design to Drive Online Personalisation and Sales
Oppein’S Design-Led Interiors and Affordable Premium Launches Capture Cautious Urban Spenders
Iris China and the "Balcony Economy" Fuel Rapid Growth in Gardening
Ai-Powered Retail Platforms to Reshape Consumer Expectations and Drive Digital Integration
Home Furnishings Will Maintain Its Lead as Design-Led Upgrades Attract Cautious Spenders
Gardening Set to Drive Growth, with Online Central to Product Discovery
Oppein and Jason Furniture Defend Leadership through Innovation and Scale
Home Products Specialists Maintains Leadership as Tactile Experience Prevails
Retail E-Commerce Accelerates Gains by Leveraging Digital Innovation
Experiential and Sustainability-Focused Concepts Reshape Consumer Expectations
Country Reports Disclaimer
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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