Gardening in Canada recorded a spike in retail current value sales in 2020, when consumers looked inwards towards the home environment in light of Coronavirus (COVID-19) restrictions on mobility. In 2021, consumers continued to view indoor and outdoor gardening as a hobby as the COVID-19 situation eased, but remained a concern and a limitation on consumer movement.
In 2021, home improvement and gardening stores like Home Depot and Lowe’s continued to represent the main channel for purchases for the category. However, e-commerce continued to develop and grow retail value sales, with further development and growth anticipated in the forecast period.
The urbanisation represents both a threat to and an opportunity for gardening in Canada. There is less outdoor space in cities; however, despite, or perhaps because of, this, consumers are becoming more creative and making greater use of what little space they have.
Partly due to growth being derived from a lower base, robotic lawnmowers is set to continue to post faster retail value growth than walk and riding lawn mowers in the forecast period. Robotic lawnmowers continue to grow in popularity in Canada as more manufacturers develop these models and more retailers offer them both in-person and online.
Canadian consumers are growing vegetables, herbs and fruits at a fast pace, with the practice becoming popular in 2020 and continuing to gain momentum in 2021. Seeds registered the fastest retail value growth in 2020 and 2021, and further healthy growth is projected during the forecast period.
During the forecast period, interest in gardening among younger consumers is set to continue to grow, fuelled in part by heightened interest in environmental issues and the wellness trend. However, baby boomers are likely to remain the mainstay of gardening, as they typically have higher incomes and are more likely to a have a garden and earmark time to spend in their green space.
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Understand the latest market trends and future growth opportunities for the Gardening industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See All of Our DefinitionsThis report originates from Passport, our Gardening research and analysis database.
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