Gardening in Taiwan

2020 IMPACT

Despite lack of a national lockdown, cautious consumers spend longer time at home early in the year, indulging in relaxing gardening activities

Overall gardening in Taiwan recorded marginally faster current value growth in 2020, driven by the dominant horticulture, as the lack of a national lockdown in the country meant a limited home seclusion trend as witnessed in many other countries which had to take more drastic measures to halt the spread of the virus. The Taiwanese only suffered limited restrictions following the outbreak of COVID-19 from February to May, with greater stabilisation, thereafter, meaning that consumers were free to return to their busy lifestyles outside of their home environment.

Limited gardening space favours indoor plants and seeds in Taiwan

Limited space in urban regions in Taiwan has traditionally resulted in lower investment in gardening compared to other developed countries. Hence, the growth within gardening remained undynamic over the review period as a whole, even though the local economy’s index continued to improve.

Leading player Green Orchids gains further share within highly fragmented competitive landscape dominated by local companies

Green Orchids Co retained its leadership of gardening in Taiwan in 2020 due to its wider product portfolio. Despite competing in a highly fragmented landscape, Green Orchids continued to gain marginal value share by offering a wider variety of gardening products covering both garden care and horticulture, while benefiting from nearly 40 years’ experience in the industry.

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