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Country Report

Gardening in

Gardening in Taiwan

13 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Gardening increases slowly due to the economy and poor acceptance

Gardening is less accepted in Taiwan compared to other developed countries, which is in part due to most consumers having limited gardening or living space. Stagnant economic growth over the review period resulted in less expenditure on gardening products, as these are not regarded as top priorities in daily life.

Indoor plants remains the largest category, while seeds maintains fastest growth

Indoor plants is regarded as the most popular and the largest horticulture products in retail value, because consumers prefer purchasing evergreen plants and flowers to decorate houses, especially during the Lunar New Year holiday. Due to decreasing consumer demand, bedding plants increased at a slower rate year-on-year, while trees/shrubs and other horticulture witnessed continuous declines.

Consumers still prefer garden centres for various products

The Taiwanese tend to prefer shopping at home improvement and gardening stores and flower markets as before. There are various flower markets across the country, and vendors are inclined to pass on related gardening knowledge to consumers, which helps to attract more consumers.

COMPETITIVE LANDSCAPE

Taiwan Horticultural Co leads gardening due to wider product portfolio

Domestic players dominate due to familiarity and stronger connection

Brands remain of little interest to local consumers

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Gardening Sample Report Gardening Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Gardening industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Gardening in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from our Passport, market research database.

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Gardening in Taiwan - Category analysis

HEADLINES

PROSPECTS

Gardening increases slowly due to the economy and poor acceptance

Indoor plants remains the largest category, while seeds maintains fastest growth

Consumers still prefer garden centres for various products

COMPETITIVE LANDSCAPE

Taiwan Horticultural Co leads gardening due to wider product portfolio

Domestic players dominate due to familiarity and stronger connection

Brands remain of little interest to local consumers

CATEGORY DATA

Table 1 Sales of Gardening by Category: Value 2012-2017
Table 2 Sales of Gardening by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Gardening: % Value 2013-2017
Table 4 LBN Brand Shares of Gardening: % Value 2014-2017
Table 5 Distribution of Gardening by Format: % Value 2012-2017
Table 6 Forecast Sales of Gardening by Category: Value 2017-2022
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Home and Garden in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Home and garden posts slower decline in overall value terms in 2017

Depressed economic outlook, stagnant housing market and revisions in labour laws negatively impact overall performance

The industry remains split between domestic and international players

Homewares and home furnishing stores maintains lead in distribution

Home and garden is expected to see a slow recovery

MARKET DATA

Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

Megatrends

Country Report

Gardening in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Gardening increases slowly due to the economy and poor acceptance

Indoor plants remains the largest category, while seeds maintains fastest growth

Consumers still prefer garden centres for various products

COMPETITIVE LANDSCAPE

Taiwan Horticultural Co leads gardening due to wider product portfolio

Domestic players dominate due to familiarity and stronger connection

Brands remain of little interest to local consumers

Samples

Overview

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Samples (FAQs about Samples):

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Table of Contents

Gardening in Taiwan - Category analysis

HEADLINES

PROSPECTS

Gardening increases slowly due to the economy and poor acceptance

Indoor plants remains the largest category, while seeds maintains fastest growth

Consumers still prefer garden centres for various products

COMPETITIVE LANDSCAPE

Taiwan Horticultural Co leads gardening due to wider product portfolio

Domestic players dominate due to familiarity and stronger connection

Brands remain of little interest to local consumers

CATEGORY DATA

Home and Garden in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Home and garden posts slower decline in overall value terms in 2017

Depressed economic outlook, stagnant housing market and revisions in labour laws negatively impact overall performance

The industry remains split between domestic and international players

Homewares and home furnishing stores maintains lead in distribution

Home and garden is expected to see a slow recovery

MARKET DATA

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