Competitive Landscape
Unlimited Business and Truper Consolidate Leadership as Nurseries Expand through Retail Partnerships
Gardening in Mexico remained fragmented in 2025, with domestic companies holding the largest shares but no single firm exceeding 9%. Unlimited Business SA de CV led with an 8% retail value share, anchored by its CBM brand, which is synonymous with natural Christmas trees, highlighting the ongoing importance of seasonal horticultural products.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Mexico?
- Which are the leading brands in Gardening in Mexico?
- How are products distributed in Gardening in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Where is future growth expected to be most dynamic?
Gardening in Mexico - Category analysis
Key Data Insights
Gardening Summary
Floramundo Delivers Small-Space Solutions as Urban Gardening Shifts to Containers
Home Depot Partners with Mexican Nurseries to Anchor Retail Dominance
Truper Enables Widespread Diy Garden Care as Import Costs Rise
Home Improvement Chains to Reshape Supply as Households Adopt Small-Space Gardening
Value-Focused Tools and Consumables to Drive Growth as Machinery Lags
Nurseries and Brands to Adapt to Urban Lifestyles with Compact, Repeat-Purchase Solutions
Unlimited Business and Truper Consolidate Leadership as Nurseries Expand through Retail Partnerships
Home Depot Expands Store Network and Digital Tools to Reinforce Garden Centre Leadership
App-Based Tools and Omnichannel Services Enable Gradual Online Sales Gains
Home and Garden in Mexico - Industry Overview
2025 Developments
Key Data Insights
Ikea and Vasconia Set the Pace as Shoppers Focus on Trusted Brands and Adaptable Design
Furniture Anchors Spending as Gardening and Renovation Outpace the Core Category
Infonavit Reform and Tariff Changes Shift Spending Towards Domestic Supply and Renovation
Market to Mature as Consumers Adapt to Compact Living and Digital Convenience
Value, Local Production and Omnichannel Ease to Define the Winners
Liverpool Leverages Credit and Omnichannel to Defend Lead as Ikea Accelerates Share Gains
Established Players Consolidate as Local Manufacturing and Adaptable Design Take Centre Stage
Home Improvement Stores Retain Lead through Wide Offering
Liverpool Express and Home Depot Expand Digital Reach to Drive Innovation
E-Commerce Strengthens through Click-And-Collect and Tailored Product Strategies
Country Reports Disclaimer
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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