Gardening continued to see healthy growth in current value sales in Spain in 2019. This performance benefited from the wider offer of gardening products in various retail channels, stronger marketing to stimulate a gardening culture and the rising popularity of urban gardening, supported by internet blogs and platforms like Instagram.
Robotic lawn mowers is expected to remain the most dynamic and fastest-growing category over the forecast period. More consumers are willing to invest in replacing their old lawn mowers with a robotic model to limit time spent on a laborious task or avoid employing a gardener.
Technology and smart devices are newer, but increasingly strong drivers of category development. Several players are exploring growth opportunities through technological solutions that limit time spent on repetitive work in favour of more interesting gardening tasks.
Gardening remained a highly fragmented category in 2019, largely due to the large presence of unbranded products, especially within horticulture, local players and a high level of manufacturer specialisation. Indeed, many manufacturers were only present in one or two categories.
The domestic and fourth-ranked player Semillas Batlle continued to see healthy current value sales growth 2019. The company’s investment in its home garden line incorporated a wider offer of seeds and plants, bulbs and lawn products, together with constant innovation and new launches.
Home improvement and gardening stores, underpinned by a wide presence of nurseries and garden centres throughout the country, continued to dominate value sales in 2019. Nonetheless, gardening products are also available through a wide range of retail channels, including homewares and home furnishing stores, large modern grocery retailers, mixed retailers and e-commerce.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Gardening industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Gardening research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page