2018 was another positive year for gardening in Spain. This can be attributed to the wider offer of gardening products in various retail channels, stronger marketing activities to promote a gardening culture and the rising popularity of urban gardening, supported by internet blogs and platforms such as Instagram.
In 2018, Spain experienced a great deal of rainfall. While this hampered sales of watering and fertiliser, it favoured gardening tools and lawn mowers.
The gardening retail environment in Spain has traditionally been very fragmented because of the widespread presence of viveros and centros de jardineria throughout the country. Nevertheless, large home improvement and gardening stores such as Leroy Merlin expanded their gardening offer and captured a larger share of sales over the review period, along with grocery retailers, mainly by focusing on hand tools and horticulture.
Gardening remained a hugely fragmented category in 2018, largely due to the presence of many unbranded products, especially within horticulture, local players and a high level of manufacturer specialisation. Indeed, many manufacturers are only present in one or two categories.
Ikea has increasingly been focusing on gardening products to strengthen its presence in this category. In addition to its traditional assortment of indoor plants, in 2017 the retailer also started to increase its focus on indoor gardening.
It is not only homeowners with gardens but also apartment dwellers, especially millennials, who are showing a growing interest in gardening. Some manufacturers, including Gardena, as well as retailers, have already tapped into this trend by creating urban ranges of gardening products, for example gardening equipment, particularly hand tools.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview: Discover the latest market trends and uncover sources of future market growth for the Gardening industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Gardening in Spain market research report includes:
Why buy this report?
This industry report originates from our Passport, market research database.