Competitive Landscape
Proven Winners and Scotts Reinforce Loyalty as Pots and Planters Drives Premiumisation
Gardening in the US remains highly fragmented, with no single company commanding a significant share. In 2025, the leading company, The Scotts Miracle-Gro Co, held just 7% of retail value, while Proven Winners LLC?was next at 5%, and all other competitors trailed with even smaller shares.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in USA?
- Which are the leading brands in Gardening in USA?
- How are products distributed in Gardening in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in the US - Category analysis
Key Data Insights
Gardening Summary
Segway and Plantaform Drive Adoption of Climate-Smart Gardening Solutions
Leafypod and Vego Garden Respond to Urban Gardening Boom
Scotts and Espoma Build Trust with Transparent, Certified Garden Care
Urban Dwellers and Younger Consumers to Fuel Demand for Connected Gardening Solutions
Smart Automation and Replenishment Products Set to Reshape Brand Loyalty and Repeat Purchasing
Proven Winners and Scotts Reinforce Loyalty as Pots and Planters Drives Premiumisation
Big-Box Retailers Sustain Dominance While Grocery Retailers and E-Commerce Reshape Value and Convenience
Direct-To-Consumer and Branded Plant Partnerships Accelerate Innovation in Horticulture and Edibles
Catalysts for Modern Garden Solutions
Pioneering Launches in Smart and Sustainable Care
Commercial Shifts and Consumer Trust
Home and Garden in the US - Industry Overview
2025 Developments
Key Data Insights
Home Depot and Lowe’S Adapt as Shoppers Seek Essentials and Selective Upgrades
Home Furnishings Drives Repeat Purchases as Us Households Refresh Indoor Spaces
Scotts Miracle-Gro and Segway Navimow Expand Climate-Safe, Connected Solutions as Gardening Growth Accelerates
Retailers to Refine Value Messaging as Shoppers Split Spending Priorities
Gardening Brands Set to Capture New Growth by Targeting Younger Urban Consumers
Private Label Gains Share as Price Pressures Reshape Choices
Tempur Sealy and Home Improvement Leaders Drive Consolidation
Big-Box Retailers Strengthen In-Person Experiences as Hybrid Journeys Expand
Retail E-Commerce Accelerates with Digital Features and Flexible Fulfilment
Ai-Driven Tools and Collaborations Reshape Retail Innovation
Catalysts for New Product Development
Pioneering Launches across Home and Garden Categories
Shifting Competitive Dynamics and Consolidation
Country Reports Disclaimer
The following categories and subcategories are included:
Gardening
-
-
- Fertiliser
- Soil
-
- Pest Control
- Herbicides
-
-
- Gardening Hand Tools
- Gardening Power Tools
-
- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
-
- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!