Competitive Landscape
Green Orchids and Taiwan Horticultural Secure Lead as Agricultural Expertise Insulates Shares
Gardening in Taiwan, China remains highly fragmented, with the largest player, Green Orchids Co, holding a retail value share of only 5% in 2025. The top 10 companies together account for a modest 13% retail value share.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Taiwan?
- Which are the leading brands in Gardening in Taiwan?
- How are products distributed in Gardening in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Taiwan, China - Category analysis
Key Data Insights
Gardening Summary
Continued Solid Growth, with Horticulture Dominant and Pots and Planters Driving Growth
Taiwan Fertiliser Captures Recurring Value with Organic Growing Media and Professional Credibility
Sinon Corp Unlocks Margin by Building Direct-To-Household Channels
Seed Breeders Set to Drive Repeat Sales through Guidance and Direct Channels
Agricultural Suppliers to Unlock Margin by Disintermediating Retail Specialists
Green Orchids and Taiwan Horticultural Secure Lead as Agricultural Expertise Insulates Shares
Home Improvement and Gardening Stores Dominates, While Warehouse Clubs Gains Share
Manufacturers Bypass Specialists by Building Direct Consumer Relationships
Home and Garden in Taiwan, China - Industry Overview
2025 Developments
Key Data Insights
Test Rite Transforms Refurbishment Demand with Managed Renovation Projects
Fitted Cabinetry and Indoor Living Absorb Renovation Budgets
Ikea Expands Reach with New Formats and Direct Selling
Yung Chi and Order Win on Certification as Buyers Demand Proof
Domestic Leaders to Capture Subsidy-Driven Demand as Policy Reshapes Spending
Contractor-Specified Upgrades and Accessible Design to Drive Strategic Divergence
Dairy Farm and Test Rite Sustain Lead Due to a Presence across Categories and Meeting Taiwanese Needs
Opportunities for Domestic Manufacturers with Renovation Subsidy
Homewares and Home Furnishing Stores Maintains Lead While Retail E-Commerce Sees Value Gains
Project-Based Renovation and Direct-To-Consumer Brands to Reshape Purchase Journeys
Country Reports Disclaimer
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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