Competitive Landscape
Intratuin Strengthens Position as Private Label Expands through Retail Reach
Gardening in the Netherlands exhibited a fragmented structure in 2025, with the leading company, Intratuin Nederland BV, holding a 14% value share, followed by Maxeda DIY BV with 7% and Intergamma BV at 5%. Despite these leading positions, the shares of the top companies indicate a wide spread of smaller players and a strong presence of private label, particularly through the influence of major retailers and garden centre chains.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Netherlands?
- Which are the leading brands in Gardening in Netherlands?
- How are products distributed in Gardening in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Where is future growth expected to be most dynamic?
Gardening in the Netherlands - Category analysis
Key Data Insights
Gardening Summary
Gardening in the Netherlands Rebounds as Horticulture and Garden Care Lead the Way
Husqvarna and Bosch Accelerate Uptake of Automated, Value-Driven Garden Tools
Private Label and Garden Centre Chains Shape Pricing and Product Choice
Robotic Lawn Mowers and Self-Watering Planters to Reshape Urban Living
Horticulture Dominates as Garden Care Accelerates on Sustainability Push
Intratuin Strengthens Position as Private Label Expands through Retail Reach
Home Improvement Stores Anchors Sales as E-Commerce Surges in Value
Garden Centres Drive Campaigns as Omnichannel Reshapes Consumer Behaviour
Home and Garden in the Netherlands - Industry Overview
2025 Developments
Key Data Insights
Kwantum and Leen Bakker Restructure as Value Pressure Reshapes Retail
Home Furnishings Dominates Household Spending While Home Improvement Outpaces in Growth
Accessible Premiumisation and Practical Innovation for Cautious Consumers
Steady but Modest Growth Amid Cautious Spending and Selective Premiumisation
Practical Innovation and Omnichannel Growth to Drive the Fastest-Growing Areas
Ikea Strengthens Lead as Value and Private Label Shape Competition
Mergers, Acquisitions and Retail Innovation Set the Stage for a More Concentrated Market
Store-Based Specialists Remain Dominant but Lose Share to E-Commerce
Retail E-Commerce Is Fastest-Growing Channel, Driven by Convenience and Competitive Prices
Country Reports Disclaimer
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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