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Country Report
Gardening in Romania
14 pages, Apr 2018
US$990Added to Cart
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Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
PROSPECTS
The popularity of gardening soars among both urban and rural consumers
Gardening value sales continued to see fast growth in 2017, influenced by the rise in consumers’ disposable income and the proliferation of chained retailers and sustained by both rural and urban consumers. In the countryside, having a well-tended garden is very important and the population usually plant flowers, fruits, trees/shrubs and vegetables.
Lawn mowers sees the fastest growth
Gardening equipment continued to lead value growth in 2017, boosted by changes in consumer lifestyles and diversification of the product offering. As consumers are becoming more affluent and educated, they prefer solutions which are more efficient and less time-consuming.
COMPETITIVE LANDSCAPE
Intensifying competition
Husqvarna Padure & Gradina SRL remained the leading player in gardening in 2017, due to the performance of its gardening equipment (especially chainsaws) and watering. Consumers are becoming more inclined to choose well-established brands, such as Husqvarna, Gardena or Bosch, which they trust.
A rising number of initiatives aim to educate the gardening consumer
Retailers are increasingly focusing on taking advantage of the growth potential of gardening. In 2017, grocery retailer Lidl expanded its portfolio with The Garden Project range of horticulture products.
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Overview
Why buy this report?
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Overview: Discover the latest market trends and uncover sources of future market growth for the Gardening industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Gardening in Romania market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from our Passport, market research database.
Want to find out more about this report?
Request more informationTable of Contents
Gardening in Romania - Category analysis
HEADLINES
PROSPECTS
The popularity of gardening soars among both urban and rural consumers
Lawn mowers sees the fastest growth
COMPETITIVE LANDSCAPE
Intensifying competition
A rising number of initiatives aim to educate the gardening consumer
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2012-2017Table 2 Sales of Gardening by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Gardening: % Value 2013-2017
Table 4 LBN Brand Shares of Gardening: % Value 2014-2017
Table 5 Distribution of Gardening by Format: % Value 2012-2017
Table 6 Forecast Sales of Gardening by Category: Value 2017-2022
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Home and Garden in Romania - Industry Overview
EXECUTIVE SUMMARY
Good performance for home and garden in Romania
The Romanian consumer is becoming increasingly sophisticated
Home and garden in Romania is fragmented
Chained retailers reign supreme
Home and garden moving in the right direction
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2012-2017Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
SOURCES
Summary 1 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Gardening in Argentina | Apr 2018
- Gardening in Australia | May 2018
- Gardening in Brazil | May 2018
- Gardening in Canada | Apr 2018
- Gardening in China | May 2018
- Gardening in France | May 2018
- Gardening in Germany | Apr 2018
- Gardening in Hong Kong, China | May 2018
- Gardening in India | Apr 2018
- Gardening in Indonesia | Apr 2018
- Gardening in Italy | May 2018
- Gardening in Japan | Apr 2018
- Gardening in Malaysia | May 2018
- Gardening in Mexico | Apr 2018
- Gardening in Poland | Apr 2018
- Gardening in Russia | May 2018
- Gardening in Singapore | May 2018
- Gardening in South Africa | Apr 2018
- Gardening in South Korea | Apr 2018
- Gardening in Spain | May 2018
- Gardening in Sweden | Apr 2018
- Gardening in Switzerland | May 2018
- Gardening in Taiwan | Apr 2018
- Gardening in Thailand | May 2018
- Gardening in the Netherlands | May 2018
- Gardening in the Philippines | Apr 2018
- Gardening in the United Arab Emirates | Apr 2018
- Gardening in the United Kingdom | May 2018
- Gardening in the US | May 2018
- Gardening in Turkey | May 2018
- Gardening in Ukraine | May 2018
Company Reports
- Bosch GmbH, Robert in Home and Garden | Oct 2014
- Compo GmbH & Co KG in Home and Garden | Jul 2013
- Husqvarna AB in Home and Garden | Nov 2013
- Inter Ikea Systems BV in Home and Garden | Jan 2017
- Scotts Co LLC, The in Home and Garden | Nov 2017
- Stanley Black & Decker Inc in Home and Garden | Sep 2014
- Stanley Black & Decker Incin Home and Garden | Oct 2017
Complete Catalogue
Country Reports
- Gardening in Argentina | Apr 2018
- Gardening in Australia | May 2018
- Gardening in Brazil | May 2018
- Gardening in Canada | Apr 2018
- Gardening in China | May 2018
- Gardening in France | May 2018
- Gardening in Germany | Apr 2018
- Gardening in Hong Kong, China | May 2018
- Gardening in India | Apr 2018
- Gardening in Indonesia | Apr 2018
- Gardening in Italy | May 2018
- Gardening in Japan | Apr 2018
- Gardening in Malaysia | May 2018
- Gardening in Mexico | Apr 2018
- Gardening in Poland | Apr 2018
- Gardening in Russia | May 2018
- Gardening in Singapore | May 2018
- Gardening in South Africa | Apr 2018
- Gardening in South Korea | Apr 2018
- Gardening in Spain | May 2018
- Gardening in Sweden | Apr 2018
- Gardening in Switzerland | May 2018
- Gardening in Taiwan | Apr 2018
- Gardening in Thailand | May 2018
- Gardening in the Netherlands | May 2018
- Gardening in the Philippines | Apr 2018
- Gardening in the United Arab Emirates | Apr 2018
- Gardening in the United Kingdom | May 2018
- Gardening in the US | May 2018
- Gardening in Turkey | May 2018
- Gardening in Ukraine | May 2018
Company Reports
- Bosch GmbH, Robert in Home and Garden | Oct 2014
- Compo GmbH & Co KG in Home and Garden | Jul 2013
- Husqvarna AB in Home and Garden | Nov 2013
- Inter Ikea Systems BV in Home and Garden | Jan 2017
- Scotts Co LLC, The in Home and Garden | Nov 2017
- Stanley Black & Decker Inc in Home and Garden | Sep 2014
- Stanley Black & Decker Incin Home and Garden | Oct 2017