In 2020, gardening will respond positively to the COVID-19 pandemic in 2020 overall as current value sales rise notably. Most Romanian households have access to gardens and in most areas, gardening is regarded as not just a hobby but as a means of providing food for the household.
Due to the ongoing restrictions being witnessed in Romania in 2020, many consumers have been away from nature, such as going for hikes and walks etc. In a bid to bring nature into their homes, horticulture has been in particularly high demand throughout 2020, for those living in both homes and apartments.
Prior to the COVID-19 pandemic, e-commerce continued to record strong value growth a result of consumers becoming more sophisticated and wishing to make more informed decisions by comparing prices and technical specifications online. The major home improvement and gardening retailers continued to respond to changing consumer shopping habits by improving their e-commerce capabilities, offering a more interactive shopping experience and easier delivery process.
After performing so well in response to the COVID-19 pandemic, gardening will see slowed growth at the beginning of the forecast period. This comes as no surprise as the growth witnessed in 2020 was artificially boosted.
One of the main consequences of the COVID-19 pandemic that will continue to benefit gardening in the future will be the raised awareness of health and wellness. In response to the pandemic, more consumers have started evaluating the products they use and how this impacts their health, and this will continue over the forecast period.
Over the forecast period, more Romanians will become increasingly interested in high tech products and innovations and this will reflect in the positive performance for products like robotic lawn mowers. For example, sales of such products will grow at very fast rates, due to their time-saving attributes but also a result of their greater availability.
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Understand the latest market trends and future growth opportunities for the Gardening industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Gardening research and analysis database.
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