Gardening in Romania

2020 IMPACT

Gardening responds well to the COVID-19 pandemic as consumers spend more time at home in 2020

In 2020, gardening will respond positively to the COVID-19 pandemic in 2020 overall as current value sales rise notably. Most Romanian households have access to gardens and in most areas, gardening is regarded as not just a hobby but as a means of providing food for the household.

Increased interest in horticulture due to ongoing restrictions on visiting nature

Due to the ongoing restrictions being witnessed in Romania in 2020, many consumers have been away from nature, such as going for hikes and walks etc. In a bid to bring nature into their homes, horticulture has been in particularly high demand throughout 2020, for those living in both homes and apartments.

E-commerce gathers pace amidst the COVID-19 pandemic

Prior to the COVID-19 pandemic, e-commerce continued to record strong value growth a result of consumers becoming more sophisticated and wishing to make more informed decisions by comparing prices and technical specifications online. The major home improvement and gardening retailers continued to respond to changing consumer shopping habits by improving their e-commerce capabilities, offering a more interactive shopping experience and easier delivery process.

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