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Gardening value sales continued to see fast growth in 2017, influenced by the rise in consumers’ disposable income and the proliferation of chained retailers and sustained by both rural and urban consumers. In the countryside, having a well-tended garden is very important and the population usually plant flowers, fruits, trees/shrubs and vegetables.
Gardening equipment continued to lead value growth in 2017, boosted by changes in consumer lifestyles and diversification of the product offering. As consumers are becoming more affluent and educated, they prefer solutions which are more efficient and less time-consuming.
Husqvarna Padure & Gradina SRL remained the leading player in gardening in 2017, due to the performance of its gardening equipment (especially chainsaws) and watering. Consumers are becoming more inclined to choose well-established brands, such as Husqvarna, Gardena or Bosch, which they trust.
Retailers are increasingly focusing on taking advantage of the growth potential of gardening. In 2017, grocery retailer Lidl expanded its portfolio with The Garden Project range of horticulture products.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Gardening industry in Romania with research from Euromonitor's team of in-country analysts.
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The Gardening in Romania market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.