E-commerce saw one of the fastest distribution value growth rates in gardening in 2022, and continued to expand its share in the category. This was the result of a change in consumer behaviour due to the pandemic, when lockdowns and store closures forced consumers to adopt online shopping.
Within growing media, while soil is expected to continue to see double-digit value growth at constant 2022 prices in 2023, fertiliser will see a strong dampening of demand, although it will still continue growing in this year, and for the remainder of the forecast period. The slower growth than soil is expected to be due to growing interest in sustainability amongst Turkish consumers, and increasing awareness of using one’s own compost to fertilise the soil in the garden.
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Understand the latest market trends and future growth opportunities for the Gardening industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor LivingSee All of Our Definitions
This report originates from Passport, our Gardening research and analysis database.
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