Gardening in the United Kingdom

PROSPECTS

Value growth remains robust

Robust current value growth continued in gardening in 2019, although the rate of increase was marginally slower than seen in the previous two years. Price rises continued to contribute to growth, as well as higher volume sales.

Discounters and e-commerce put pressure on specialist retailers

Home improvement and gardening stores remained the dominant retail channel for sales of gardening products in 2019. The availability of gardening products remains high in this channel, and most consumers still prefer store-based purchases when they want to buy gardening products.

New lifestyles and ecological trends shape gardening

New consumer lifestyles are shaping gardening in the UK. Due to their busy lives and limited free time, consumers are looking for automated devices which are efficient and help to save time.

COMPETITIVE LANDSCAPE

Westland Horticulture takes the lead due to its strength in garden care

In 2019, Westland Horticulture took the lead in gardening in value terms, thanks to the strength of its Westland and J Arthur Bowers brands in growing media, and to a lesser extent thanks to its Resolva, Eraza and Growing Success brands in plant protection. These strong brands cement the company’s reputation as a gardening expert.

Voice assistants enter the fastest growth gardening category

Robotic lawn mowers is expected to see the strongest current value growth within gardening in the forecast period. Husqvarna UK continued to lead this category with its Husqvarna, Flymo, Gardena and McCulloch brands in 2019, closely followed by Friendly Robotics UK with Robomow and Robert Bosch with Bosch.

Sustainability and smart indoor gardens

Driven by urbanisation and the increasing trend of using indoor plants for relaxation, as well as the smart home trend, it is expected that indoor plants will continue to perform well. Smart indoor planting systems in particular are gaining popularity, as several brands have started to offer these types of products.

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