Gardening in the United Kingdom

PROSPECTS

Value growth remains robust

In 2018, gardening confirmed the good performance it recorded in 2017. Growth in 2018 was mainly driven by higher prices which helped to keep value sales positive.

Discounters and internet retailing put pressure on specialist retailers

Home improvement and gardening stores remains the dominant retail channel for gardening. The high availability of gardening products remains strong in this channel and extremely appealing to consumers.

New lifestyles and ecological trends shape gardening

New lifestyles among consumers are shaping gardening in the UK. Due to their busy lifestyles and limited disposable time, consumers are looking for automated devices which are efficient and help to save time.

COMPETITIVE LANDSCAPE

Bosch maintains its leadership in 2018

The gardening competitive landscape in the UK remains highly fragmented. Bosch maintained its leadership in 2018 thanks to its strong presence in gardening equipment.

Voice assistants enter the gardening industry

It is expected that robotic lawn mowers will continue to perform well. In 2018, Zucchetti Centro Sistemi Spa entered the UK with its Ambrogio robotic lawn mower.

Smart indoor gardens

Driven by the urbanisation and smart home trends, it is expected that indoor plants will continue to perform well. Smart indoor plants, in particular, are gaining popularity as several brands have started to offer this type of product.

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