In 2022, cooking ingredients and meals have pretty much fully recovered from the destruction caused by the COVID-19 pandemic in 2020 and 2021. However, the industry now faces a new set of challenges.
In 2022, cooking ingredients and meals in Tanzania is experiencing an increase in GDP due to the post pandemic economic recovery taking place. As a result, the projected GDP in 2022 and 2023 is 5% and 5.
In Tanzania, packed food is considered to be both unhealthy and expensive, but demand for it is nonetheless increasing among more affluent local consumers. Most local consumers still buy unpackaged cooking ingredients from traditional retailers.
Disposable income level significantly influences the type of food consumers purchase. Lower-income groups mainly base their purchasing decision on price, while middle- and higher-income groups typically choose their food based on quality and taste.
The majority of people rely on open markets and, to some extent, independent small grocers for their packaged food purchases. Sales through supermarkets are limited almost exclusively to affluent people living in upmarket areas of major cities such as Dar Es Salam and Mwanza.
Over the forecast period, inflation will continue to be seen within cooking ingredients and meals, especially as the fuel shortages continue on a global scale. This will therefore continue to impact how consumers shop for products, such as shopping in informal markets and search for lower-priced brands.
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Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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