Overall retail volume sales growth for cooking ingredients and meals in Poland in 2022 is set to be marginal, with most categories poised to record substantially poorer results in this respect than they did over 2020-2021. The downturn is partly explained by the easing of the pandemic and the ending of associated restrictions, in that many people are now cooking and eating at home less often as they go back to the office and resume their regular routines.
Poles have been becoming more adventurous in their culinary tastes for several years, and over 2020-2021 this trend received a significant boost from the increased reliance on home cooking that resulted from COVID-19 lockdown measures and home seclusion. The growing willingness of consumers to experiment with different types of cuisine and recipes in their own kitchens has continued to buoy retail demand across cooking ingredients and meals in 2022, most visibly in sauces, dips and condiments.
Unilever has maintained the overall lead in cooking ingredients and meals in Poland in retail value sales terms in 2022, closely followed by fellow global giant Nestlé. Major multinationals have gained ground in several categories since the start of the year, as they have been better able to absorb inflationary pressures and limit price increases, while preferential contracts have helped such players to minimise supply chain disruption.
Discounters has remained the most important distribution channel for cooking ingredients and meals in Poland in retail value sales terms in 2022, followed by convenience stores, supermarkets and hypermarkets. The overall value shares of discounters and supermarkets are set to increase from 2021 thanks to heightened budget-consciousness among consumers and the continued expansion of leading chains.
It is expected high inflation and the further return to normality in the wake of COVID-19 will continue to subdue retail volume sales growth for cooking ingredients and meals in Poland in 2023, with the rate projected to be only slightly stronger than in 2022. Nonetheless, traditional consumption habits and the likelihood that increased budget-consciousness will make many people inclined to limit spending on eating out and cook at home more frequently should ensure most categories continue to expand in this regard.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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