Rising inflation in Pakistan has encouraged consumers to shift between brands and try new brands that offer a similar product. Consumers in the country are increasingly price-sensitive and more drawn to cheaper substitute items.
Local manufacturers, after witnessing the shift towards healthier options and premium products, have also started offering products with organic ingredients and fewer preservatives. They are keeping healthy choices as a focus of their products in order to attract a larger consumer base.
Household names such as Dalda, Shan, National, Knorr are the market leaders for most of the categories in cooking ingredients and meals in Pakistan. Although consumers are increasingly price-sensitive, they still prefer brands with a longstanding presence in the market whose quality they can trust.
Foodservice outlets in the country have reopened and are fully operational, and there has been increased demand for foodservice as consumers are keen to eat out following the lifting of COVID-19 restrictions. This has led to increased growth for foodservice volumes in 2022.
The population is drawn towards products that provide a convenient meal solution and reduce the time required for cooking. With more women set to enter the workforce over the forecast period, at least amongst the wealthy middle class and urban consumers, this will lead to busier lifestyles and further interest in convenient products that save time.
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Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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