After demand plummeted across all categories of cooking ingredients and meals over the course of 2022 as the Russian Federation’s invasion of Ukraine interrupted supply chains, caused widespread financial hardship and motivated huge numbers of local people to flee the country, 2023 saw retail volume sales rebound to some extent, although sales figures across the board are still significantly below what was registered in 2021. All industry players face monumental challenges in their efforts to surmount inconsistent distribution throughout the country, with the supply of their products brought to a virtual standstill in southern and eastern regions of the country where armed conflict still rages.
There were major variations in the fortunes of the categories that comprise cooking ingredients and meals in Ukraine over the course of 2023 as the reactions of consumers and category players to the spectre of armed conflict applied to different types of products in very different ways. In edible oils, the essential status of these products, especially sunflower oil, ensured relatively consistent demand as these products continue to form the core of the typical Ukrainian shopping basket.
Nestlé’s Ukrainian operations bore the brunt of the ongoing armed conflict in the country during 2023 as production at its manufacturing facility in eastern Ukraine ceased entirely in the wake of the Russian Federation’s land invasion of Ukraine across the country’s southeastern border. This had a major impact on the competitive environment in meals and soups, where the company’s brand Mivina has a strong position in dried ready meals and dry soup.
The advent of armed conflict in Ukraine towards the end of the review period accelerated the long-term trend away from local consumers shopping in small local grocers and towards shopping in supermarkets, hypermarkets and convenience stores. This is a reflection of the preference that consumers have for making shopping trips less often but purchasing more items and spending more money per trip, a preference that has become more widespread since the Russian Federation’s invasion of Ukraine in February 2022.
The sales performance of cooking ingredients and meals during the forecast period will inevitably hinge on the outcome of the armed conflict that has been raging in southern and eastern parts of Ukraine since the invasion of the country by the Russian Federation in February 2022. With a resolution to armed conflict expected to be seen at some point in the next five years, it is anticipated that volume sales will begin increasing rapidly once the socioeconomic situation begins to improve, quickly returning to prewar levels.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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