Cooking ingredients and meals experienced a surge in retail sales in 2020 due to long periods of pandemic-induced home seclusion, and access to additional funds provided by the federal government’s financial emergency aid distributed to families and workers in vulnerable economic situations. From 2021, this demand began to slow due to the weakening of the financial aid both in proportion and in frequency.
2022 is seeing a greater polarisation of consumption trends in Brazil. On the one hand, consumers with greater purchasing power, and who have been deprived of spending outside of the home during two years of the pandemic, thereby benefiting from higher disposable incomes, are choosing products with greater specific value which they perceive as offering different sensory experiences, aspects of sustainability and health and wellness that address their priorities.
Cargill Agrícola SA is set to strengthen its overall leadership of cooking ingredients and meals in 2022, supported by its presence in edible oils, and sauces, dips and condiments, categories considered essential for many Brazilians. Bunge Alimentos SA follows as Cargill’s closest competitor, offering a wide portfolio of edible oils.
The economic crisis in Brazil has seen an increasing number of informal workers, among them, people who prepare the most diverse types of food to sell on the streets and within local communities. Most of these foods demand some type of oil in their preparation and therefore, these informal workers seek the best cost benefits from atacarejos, a store model in Brazil that mixes retail and wholesale, and has been gaining in popularity among local consumers.
In addition to cooking reality shows that continue to emerge in Brazil, encouraging local consumers to experiment in the home, younger Brazilians are increasingly influenced by trends seen on social media platforms, creating a new audience for players in cooking ingredients and meals. The pandemic strengthened this trend, with consumers seeking other options that bring foodservice options to dishes that can be prepared at home, as they value sensory experiences and creativity.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!