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Cooking Ingredients and Meals in Thailand

December 2021
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Cooking Ingredients and Meals industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cooking Ingredients and Meals in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cooking Ingredients and Meals in Thailand?
  • Which are the leading brands in Cooking Ingredients and Meals in Thailand?
  • How are products distributed in Cooking Ingredients and Meals in Thailand?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Cooking Ingredients and Meals in Thailand

EXECUTIVE SUMMARY

Cooking ingredients and meals in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
Chart 1 Cooking Ingredients and Meals Value Sales Growth Scenarios: 2019-2026 Chart 2 Cooking Ingredients and Meals Impact of Drivers on Value Sales: 2018-2026

MARKET DATA

Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2016-2021 Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2016-2021 Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2016-2021 Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2017-2021 Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2018-2021 Table 7 Penetration of Private Label by Category: % Value 2016-2021 Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2016-2021 Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2021-2026 Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2021-2026 Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Edible Oils in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lockdown policy driving edible oil consumption in retail
Palm oil remains by far the most popular edible oil, despite price rises
Domestic brands Morakot and Grape remain clear leaders

PROSPECTS AND OPPORTUNITIES

Healthier oils set to drive growth as consumers pay more attention to their diet
Innovations to focus on natural and functional benefits as well as organic claims
More purchases of different oils for different purposes

CATEGORY DATA

Table 13 Sales of Edible Oils by Category: Volume 2016-2021 Table 14 Sales of Edible Oils by Category: Value 2016-2021 Table 15 Sales of Edible Oils by Category: % Volume Growth 2016-2021 Table 16 Sales of Edible Oils by Category: % Value Growth 2016-2021 Table 17 NBO Company Shares of Edible Oils: % Value 2017-2021 Table 18 LBN Brand Shares of Edible Oils: % Value 2018-2021 Table 19 Distribution of Edible Oils by Format: % Value 2016-2021 Table 20 Forecast Sales of Edible Oils by Category: Volume 2021-2026 Table 21 Forecast Sales of Edible Oils by Category: Value 2021-2026 Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2021-2026 Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2021-2026

Ready Meals in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Home cooking trend limits demand for ready meals
Players adjust strategies in shelf-stable ready meals and dried ready meals to cope with changing consumers needs
Leading brands launch economy product ranges, strengthening their positions

PROSPECTS AND OPPORTUNITIES

Dynamic growth anticipated due to busy lifestyles and expanding product range
Plant-based options set to become a major opportunity in ready meals
Opportunities for growth via the country’s ageing population

CATEGORY DATA

Table 24 Sales of Ready Meals by Category: Volume 2016-2021 Table 25 Sales of Ready Meals by Category: Value 2016-2021 Table 26 Sales of Ready Meals by Category: % Volume Growth 2016-2021 Table 27 Sales of Ready Meals by Category: % Value Growth 2016-2021 Table 28 Sales of Frozen Ready Meals by Ethnicity: % Value 2016-2021 Table 29 NBO Company Shares of Ready Meals: % Value 2017-2021 Table 30 LBN Brand Shares of Ready Meals: % Value 2018-2021 Table 31 Distribution of Ready Meals by Format: % Value 2016-2021 Table 32 Forecast Sales of Ready Meals by Category: Volume 2021-2026 Table 33 Forecast Sales of Ready Meals by Category: Value 2021-2026 Table 34 Forecast Sales of Ready Meals by Category: % Volume Growth 2021-2026 Table 35 Forecast Sales of Ready Meals by Category: % Value Growth 2021-2026

Sauces, Dressings and Condiments in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Local sauces benefit from longer lockdown policy though stockpiling is limited
Products used in western dishes suffer from unfamiliarity whilst pickled products benefits from long shelf life
Healthy Boy benefits from legalised cannabis and hemp fever

PROSPECTS AND OPPORTUNITIES

Expected transition away from less healthy ingredients and consumers focus on maintaining a healthy diet
Pairoj (Tangsangha) set to strengthen its lead in fish sauce, though domestic brand will account for most growth in overall category
Social media to be increasingly used to attract younger consumers

CATEGORY DATA

Table 36 Sales of Sauces, Dressings and Condiments by Category: Volume 2016-2021 Table 37 Sales of Sauces, Dressings and Condiments by Category: Value 2016-2021 Table 38 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2016-2021 Table 39 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2016-2021 Table 40 Sales of Cooking Sauces by Type: % Value 2016-2021 Table 41 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2017-2021 Table 42 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2018-2021 Table 43 Distribution of Sauces, Dressings and Condiments by Format: % Value 2016-2021 Table 44 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2021-2026 Table 45 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2021-2026 Table 46 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2021-2026 Table 47 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2021-2026

Sweet Spreads in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

High prices and limited at-home use depress honey sales
Jams and preserves remains by far the largest category with strawberry and mixed berries remaining the most popular flavours
With international players dominating, small players are making a move to a healthy positioning

PROSPECTS AND OPPORTUNITIES

Trendy-chocolate menus drive chocolate spreads demand
Small companies aim to strengthen their products’ presence in healthy theme
Local players will benefit from a policy to support small businesses

CATEGORY DATA

Table 48 Sales of Sweet Spreads by Category: Volume 2016-2021 Table 49 Sales of Sweet Spreads by Category: Value 2016-2021 Table 50 Sales of Sweet Spreads by Category: % Volume Growth 2016-2021 Table 51 Sales of Sweet Spreads by Category: % Value Growth 2016-2021 Table 52 Sales of Jams and Preserves by Leading Flavours: Rankings 2016-2021 Table 53 NBO Company Shares of Sweet Spreads: % Value 2017-2021 Table 54 LBN Brand Shares of Sweet Spreads: % Value 2018-2021 Table 55 Distribution of Sweet Spreads by Format: % Value 2016-2021 Table 56 Forecast Sales of Sweet Spreads by Category: Volume 2021-2026 Table 57 Forecast Sales of Sweet Spreads by Category: Value 2021-2026 Table 58 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2021-2026 Table 59 Forecast Sales of Sweet Spreads by Category: % Value Growth 2021-2026

Soup in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Little impact from COVID-19 on a small category as limited use and distribution prevent stronger sales
Consumers move towards new healthier options
Local players strengthen their offerings for children

PROSPECTS AND OPPORTUNITIES

Slow but stable growth expected with shelf stable soup to see highest increases thanks to established presence
Asian-style soup to remain the most popular with more launches expected
The ageing population will provide opportunities in this segment

CATEGORY DATA

Table 60 Sales of Soup by Category: Volume 2016-2021 Table 61 Sales of Soup by Category: Value 2016-2021 Table 62 Sales of Soup by Category: % Volume Growth 2016-2021 Table 63 Sales of Soup by Category: % Value Growth 2016-2021 Table 64 Sales of Soup by Leading Flavours: Rankings 2016-2021 Table 65 NBO Company Shares of Soup: % Value 2017-2021 Table 66 LBN Brand Shares of Soup: % Value 2018-2021 Table 67 Distribution of Soup by Format: % Value 2016-2021 Table 68 Forecast Sales of Soup by Category: Volume 2021-2026 Table 69 Forecast Sales of Soup by Category: Value 2021-2026 Table 70 Forecast Sales of Soup by Category: % Volume Growth 2021-2026 Table 71 Forecast Sales of Soup by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Cooking Ingredients and Meals

    • Olive Oil
    • Corn Oil
    • Palm Oil
    • Rapeseed Oil
    • Soy Oil
    • Sunflower Oil
    • Other Edible Oil
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads
        • Gravy Cubes and Powders
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Dry Sauces
      • Herbs and Spices
      • Monosodium Glutamate
      • Pasta Sauces
      • Cooking Sauces
    • Dips
    • Pickled Products
      • Barbecue Sauces
      • Fish Sauces
      • Ketchup
      • Mayonnaise
      • Mustard
      • Oyster Sauces
      • Salad Dressings
      • Soy Sauces
      • Chili Sauces
      • Other Table Sauces
    • Tomato Pastes and Purées
    • Yeast-based Spreads
    • Other Sauces, Dressings and Condiments
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.

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