After two years of being influenced by the pandemic, the biggest driver of trends in 2022 for cooking ingredients and meals in Germany was a greater return to normality as restrictions in the country eased. These included lifting the mandatory use of face masks in most public spaces, stores and restaurants.
Sustainability has been gaining in relevance within cooking ingredients and meals in Germany in line with a broader trend across packaged food. Local consumers are gaining greater awareness of sustainable issues and choosing products from players and brands with a more environmentally-friendly positioning.
While private label has a dynamic and relevant presence in the broader competitive environment in Germany, the overall share of cooking ingredients and meals remained relatively stable in 2022, despite the expansion of private label offerings in mid-tier segments. The strong growth recorded by private label in previous years slowed somewhat at the end of the review period, as brands continued to expand their offer in terms of product variety or price to appeal to a wider audience.
Foodservice was significantly impacted by the emergence of the pandemic and subsequent lockdowns which limited the operations of these establishments in 2020 and 2021, thereby reducing demand for cooking ingredients and meals through this channel. However, with restrictions easing in German in 2022, foodservice demand notably improved, although volume sales remained below pre-pandemic levels.
The post-pandemic normalisation trends witnessed in 2022 which influenced demand for cooking ingredients and meals in Germany are likely to continue to have an impact heading into the forecast period. With an expanding population of vegetarian, vegan or flexitarian consumers in Germany who are attempting to reduce their consumption of animal products, players in many categories are likely to increase the flexibility of their offer to target this audience.
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Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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