In 2022, cooking ingredients and meals is no longer being impacted by the COVID-19 pandemic, and the on-trade industry has started to recover. This is largely due to the full reopening of the economy and resumption of tourists in Jordan.
In 2022, the reopening of the economy post pandemic has positively impacted cooking ingredients, especially within the on-trade, as more consumers are dining out once again. Likewise, the resumption of tourism in Jordan has also positively contributed to some demand for cooking ingredients and meals.
Most categories of cooking ingredients generate high per capita sales in Jordan and this is a reflection of the status that these products have as essential or, at the very least, common ingredients in popular dishes and meals. Edible oils and sweet spreads are among the categories of cooking ingredients and meals that are regarded as most essential and this is a reflection of the importance of fried food in Jordanian cuisine and the status of honey as a universal sweetener and its usage in preparation of many popular desserts and sweets.
At the beginning of the year in 2022, it seemed that Jordan was going to have a positive economic year as GDP grew by 3% and unemployment rates declined to 23%. However, as the year progressed, global inflation and fuel shortages started to impact the country.
The most obvious trend to have emerged for cooking ingredients and meals from the COVID-19 pandemic is the major shift towards sales via e-commerce. This was seen mainly as a response to the threat of contagion at the peak of the pandemic, with online shopping seen as the ideal way to avoid coming into contact with the COVID-19 virus.
Cooking ingredients and meals is slated for further moderate and sustainable growth in sales over the forecast period, with population growth and the return of tourism set to be the main factors underpinning this positive performance. Moreover, all categories of cooking ingredients and meals are expected to benefit from the increasing interest in cooking and eating Western-style dishes among the population of Jordan.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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