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Cooking Ingredients and Meals in Morocco

December 2021
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Cooking Ingredients and Meals industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cooking Ingredients and Meals in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cooking Ingredients and Meals in Morocco?
  • Which are the leading brands in Cooking Ingredients and Meals in Morocco?
  • How are products distributed in Cooking Ingredients and Meals in Morocco?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Cooking Ingredients and Meals in Morocco

EXECUTIVE SUMMARY

Cooking ingredients and meals in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for cooking ingredients and meals?

MARKET DATA

Chart 1 Cooking Ingredients and Meals Value Sales Growth Scenarios: 2019-2026 Chart 2 Cooking Ingredients and Meals Impact of Drivers on Value Sales: 2018-2026 Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2016-2021 Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2016-2021 Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2016-2021 Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2017-2021 Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2018-2021 Table 7 Distribution of Cooking Ingredients and Meals by Format: % Value 2016-2021 Table 8 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2021-2026 Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2021-2026 Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Edible Oils in Morocco

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand growth remains moderate, as COVID-19 panic buying proves short lived
Healthy image helps olive oil gain ground
With manufacturers unable to pass on higher raw material costs to consumers, unit price comes under pressure

PROSPECTS AND OPPORTUNITIES

As economic conditions improve, manufacturers will find it easier to pass on increased raw material costs to consumers
Olive oil is leader Lesieur Cristal’s Achilles heel
Robust health and wellness trend will continue to drive strong growth in demand for olive oil

CATEGORY DATA

Table 12 Sales of Edible Oils by Category: Volume 2016-2021 Table 13 Sales of Edible Oils by Category: Value 2016-2021 Table 14 Sales of Edible Oils by Category: % Volume Growth 2016-2021 Table 15 Sales of Edible Oils by Category: % Value Growth 2016-2021 Table 16 NBO Company Shares of Edible Oils: % Value 2017-2021 Table 17 LBN Brand Shares of Edible Oils: % Value 2018-2021 Table 18 Distribution of Edible Oils by Format: % Value 2016-2021 Table 19 Forecast Sales of Edible Oils by Category: Volume 2021-2026 Table 20 Forecast Sales of Edible Oils by Category: Value 2021-2026 Table 21 Forecast Sales of Edible Oils by Category: % Volume Growth 2021-2026 Table 22 Forecast Sales of Edible Oils by Category: % Value Growth 2021-2026

Ready Meals in Morocco

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic economic shock weighs on unit pricing
New product development increasingly focused on health and wellness
Leader Paty’s holds private label at bay – for the time being

PROSPECTS AND OPPORTUNITIES

Urbanisation and accelerating consumer lifestyles will be key growth drivers
Heightened consumer interest in health and wellness will remain an impediment to growth
Low customer awareness and price hinder the growth of ready meals

CATEGORY DATA

Table 23 Sales of Ready Meals by Category: Volume 2016-2021 Table 24 Sales of Ready Meals by Category: Value 2016-2021 Table 25 Sales of Ready Meals by Category: % Volume Growth 2016-2021 Table 26 Sales of Ready Meals by Category: % Value Growth 2016-2021 Table 27 Sales of Frozen Ready Meals by Ethnicity: % Value 2016-2021 Table 28 NBO Company Shares of Ready Meals: % Value 2017-2021 Table 29 LBN Brand Shares of Ready Meals: % Value 2018-2021 Table 30 Distribution of Ready Meals by Format: % Value 2016-2021 Table 31 Forecast Sales of Ready Meals by Category: Volume 2021-2026 Table 32 Forecast Sales of Ready Meals by Category: Value 2021-2026 Table 33 Forecast Sales of Ready Meals by Category: % Volume Growth 2021-2026 Table 34 Forecast Sales of Ready Meals by Category: % Value Growth 2021-2026

Sauces, Dressings and Condiments in Morocco

KEY DATA FINDINGS

2021 DEVELOPMENTS

A weak economic environment leads to an increase in discounting and product bundling
Increase in domestic tomato product helps to moderate unit price growth in tomato pastes and purées
Les Conserves de Meknès Aicha SA’s Aïcha brand remains dominant in tomato pastes and purées

PROSPECTS AND OPPORTUNITIES

Accelerating consumer lifestyles mean that fewer consumers will have the time to prepare sauces themselves
Product differentiation will remain a key strategy in table sauces
Rising consumer interest in fast food will continue to boost demand for table sauces

CATEGORY DATA

Table 35 Sales of Sauces, Dressings and Condiments by Category: Volume 2016-2021 Table 36 Sales of Sauces, Dressings and Condiments by Category: Value 2016-2021 Table 37 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2016-2021 Table 38 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2016-2021 Table 39 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2017-2021 Table 40 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2018-2021 Table 41 Distribution of Sauces, Dressings and Condiments by Format: % Value 2016-2021 Table 42 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2021-2026 Table 43 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2021-2026 Table 44 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2021-2026 Table 45 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2021-2026

Sweet Spreads in Morocco

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for sweet spreads remains robust in spite of pandemic economic shock due to their affordability
Heightened consumer interest in health and wellness helps to drive strong growth in demand for honey
Government introduces new regulations relating to the fruit content of jams and preserves

PROSPECTS AND OPPORTUNITIES

Honey’s healthy positioning will help it to overtake jams and preserves to become Morocco’s most popular sweet spread
Sweet biscuit makers look to expand into sweet spreads
Nut and seed based spreads have good growth potential, but affordability remains a major issue

CATEGORY DATA

Table 46 Sales of Sweet Spreads by Category: Volume 2016-2021 Table 47 Sales of Sweet Spreads by Category: Value 2016-2021 Table 48 Sales of Sweet Spreads by Category: % Volume Growth 2016-2021 Table 49 Sales of Sweet Spreads by Category: % Value Growth 2016-2021 Table 50 Sales of Jams and Preserves by Leading Flavours: Rankings 2016-2021 Table 51 NBO Company Shares of Sweet Spreads: % Value 2017-2021 Table 52 LBN Brand Shares of Sweet Spreads: % Value 2018-2021 Table 53 Distribution of Sweet Spreads by Format: % Value 2016-2021 Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2021-2026 Table 55 Forecast Sales of Sweet Spreads by Category: Value 2021-2026 Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2021-2026 Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2021-2026

Soup in Morocco

KEY DATA FINDINGS

2021 DEVELOPMENTS

Most local consumers prefer to make their own soup or buy it from street vendors
Hypermarkets remain the main distribution channels for soup
With a broad product offer, competitive pricing, wide distribution and a long history, Somafaco continues to lead

PROSPECTS AND OPPORTUNITIES

Urbanisation and accelerating consumer lifestyles will add impetus to growth
Private label represents a growing threat to brands
Manufacturers need to invest in marketing to convince consumers that packaged soup is a convenient and healthy meal solution

CATEGORY DATA

Table 58 Sales of Soup by Category: Volume 2016-2021 Table 59 Sales of Soup by Category: Value 2016-2021 Table 60 Sales of Soup by Category: % Volume Growth 2016-2021 Table 61 Sales of Soup by Category: % Value Growth 2016-2021 Table 62 Sales of Soup by Leading Flavours: Rankings 2016-2021 Table 63 NBO Company Shares of Soup: % Value 2017-2021 Table 64 LBN Brand Shares of Soup: % Value 2018-2021 Table 65 Distribution of Soup by Format: % Value 2016-2021 Table 66 Forecast Sales of Soup by Category: Volume 2021-2026 Table 67 Forecast Sales of Soup by Category: Value 2021-2026 Table 68 Forecast Sales of Soup by Category: % Volume Growth 2021-2026 Table 69 Forecast Sales of Soup by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Cooking Ingredients and Meals

    • Olive Oil
    • Corn Oil
    • Palm Oil
    • Rapeseed Oil
    • Soy Oil
    • Sunflower Oil
    • Other Edible Oil
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads
        • Gravy Cubes and Powders
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Dry Sauces
      • Herbs and Spices
      • Monosodium Glutamate
      • Pasta Sauces
      • Cooking Sauces
    • Dips
    • Pickled Products
      • Barbecue Sauces
      • Fish Sauces
      • Ketchup
      • Mayonnaise
      • Mustard
      • Oyster Sauces
      • Salad Dressings
      • Soy Sauces
      • Chili Sauces
      • Other Table Sauces
    • Tomato Pastes and Purées
    • Yeast-based Spreads
    • Other Sauces, Dressings and Condiments
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.

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