Cooking Ingredients and Meals in Morocco

November 2022
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Cooking Ingredients and Meals industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cooking Ingredients and Meals in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cooking Ingredients and Meals in Morocco?
  • Which are the leading brands in Cooking Ingredients and Meals in Morocco?
  • How are products distributed in Cooking Ingredients and Meals in Morocco?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Cooking Ingredients and Meals in Morocco

Cooking ingredients and meals in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2017-2022
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2017-2022
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2017-2022
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2018-2022
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2019-2022
Table 7 Distribution of Cooking Ingredients and Meals by Format: % Value 2017-2022
Table 8 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2022-2027
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2022-2027
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Edible Oils in Morocco

KEY DATA FINDINGS

Edible oils suffers strong price fluctuations due to high reliance on imports
Good olive oil harvest negatively impacts packaged olive oil sales
Companies adapt to high materials prices by reducing pack sizes and introducing combination edible oils products
Mixed prospects for vegetable oil with return of tourism only somewhat set to combat rising prices and unhealthy perception
Moroccan government announces import duty changes and oil seed production targets to combat industry price hikes
Unpackaged oil and soaring costs to threaten sales of packaged edible oils
Table 12 Sales of Edible Oils by Category: Volume 2017-2022
Table 13 Sales of Edible Oils by Category: Value 2017-2022
Table 14 Sales of Edible Oils by Category: % Volume Growth 2017-2022
Table 15 Sales of Edible Oils by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Edible Oils: % Value 2018-2022
Table 17 LBN Brand Shares of Edible Oils: % Value 2019-2022
Table 18 Distribution of Edible Oils by Format: % Value 2017-2022
Table 19 Forecast Sales of Edible Oils by Category: Volume 2022-2027
Table 20 Forecast Sales of Edible Oils by Category: Value 2022-2027
Table 21 Forecast Sales of Edible Oils by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Edible Oils by Category: % Value Growth 2022-2027

Meals and Soups in Morocco

KEY DATA FINDINGS

Economic downturn damages volume sales in ready meals and soup and limits investment in new product development
Frozen ready meals see strongest performance to drive overall value sales growth
Sales of soup remain small, seasonal and limited to upper-income consumers
Low disposable incomes will continue to restrict category sales prospects
Manufacturers need to invest in marketing to convince consumers that packaged soup is a convenient and healthy meal solution
Low customer awareness and price hinder the growth of ready meals
Table 23 Sales of Meals and Soups by Category: Volume 2017-2022
Table 24 Sales of Meals and Soups by Category: Value 2017-2022
Table 25 Sales of Meals and Soups by Category: % Volume Growth 2017-2022
Table 26 Sales of Meals and Soups by Category: % Value Growth 2017-2022
Table 27 Sales of Frozen Ready Meals by Ethnicity: % Value 2017-2022
Table 28 NBO Company Shares of Meals and Soups: % Value 2018-2022
Table 29 LBN Brand Shares of Meals and Soups: % Value 2019-2022
Table 30 Distribution of Meals and Soups by Format: % Value 2017-2022
Table 31 Forecast Sales of Meals and Soups by Category: Volume 2022-2027
Table 32 Forecast Sales of Meals and Soups by Category: Value 2022-2027
Table 33 Forecast Sales of Meals and Soups by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Meals and Soups by Category: % Value Growth 2022-2027

Sauces, Dips and Condiments in Morocco

KEY DATA FINDINGS

Rising economic uncertainty thwarts further growth in volume sales
Mayonnaise see fastest value growth though all-purpose mixes are on the rise
Les Conserves de Meknès Aicha’s Aïcha brand remains dominant in tomato pastes and purées
Economic downturn will continue to be felt over the forecast period
Introduction of smaller pack sizes expected to help players sustain volume sales
Product differentiation will remain a key strategy in table sauces
Table 35 Sales of Sauces, Dips and Condiments by Category: Volume 2017-2022
Table 36 Sales of Sauces, Dips and Condiments by Category: Value 2017-2022
Table 37 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2017-2022
Table 38 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Sauces, Dips and Condiments: % Value 2018-2022
Table 40 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2019-2022
Table 41 Distribution of Sauces, Dips and Condiments by Format: % Value 2017-2022
Table 42 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2022-2027
Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2022-2027
Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2022-2027

Sweet Spreads in Morocco

KEY DATA FINDINGS

Sweet spreads see slowdown in volume growth due to maturity and health concerns
Honey drives volume sales thanks to health benefits with nut and seed based spreads benefitting from new interest in packaged amlou
Standard and private label brands dominate overall category though Nutella makes gains chocolate spreads
Honey’s healthy positioning will help it to overtake jams and preserves to become Morocco’s most popular sweet spread
Under ongoing economic difficulties, price increases are likely to be as restrained
Good growth opportunities for nut and seed based spreads, though affordability remains an issue
Table 46 Sales of Sweet Spreads by Category: Volume 2017-2022
Table 47 Sales of Sweet Spreads by Category: Value 2017-2022
Table 48 Sales of Sweet Spreads by Category: % Volume Growth 2017-2022
Table 49 Sales of Sweet Spreads by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Sweet Spreads: % Value 2018-2022
Table 51 LBN Brand Shares of Sweet Spreads: % Value 2019-2022
Table 52 Distribution of Sweet Spreads by Format: % Value 2017-2022
Table 53 Forecast Sales of Sweet Spreads by Category: Volume 2022-2027
Table 54 Forecast Sales of Sweet Spreads by Category: Value 2022-2027
Table 55 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Sweet Spreads by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Cooking Ingredients and Meals

    • Olive Oil
    • Corn Oil
    • Palm Oil
    • Rapeseed Oil
    • Soy Oil
    • Sunflower Oil
    • Other Edible Oil
      • Dried Ready Meals
      • Shelf Stable Ready Meals
      • Chilled Ready Meals
      • Frozen Ready Meals
      • Dry Soup
      • Shelf Stable Soup
      • Chilled Soup
      • Frozen Soup
      • Chilled Pizza
      • Frozen Pizza
      • Meal Kits
      • Quick Recipe Kits
      • Chilled Lunch Kits
    • Prepared Salads
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Gravy Cubes, Powders and Pots
      • Monosodium Glutamate
      • Herbs and Spices
      • Tomato Pastes and Purées
        • Liquid Recipe Sauces (excl pasta sauces)
        • Dry Recipe Sauces
        • Pasta Sauces
        • Barbecue Sauces
        • Fish Sauces
        • Ketchup
        • Mayonnaise
        • Mustard
        • Oyster Sauces
        • Salad Dressings
        • Soy Sauces
        • Chili Sauces
    • Dips
    • Yeast-based Spreads
    • Pickled Products
    • Other Sauces and Condiments
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.

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