Cooking Ingredients and Meals in Malaysia

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Cooking Ingredients and Meals industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cooking Ingredients and Meals in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cooking Ingredients and Meals in Malaysia?
  • Which are the leading brands in Cooking Ingredients and Meals in Malaysia?
  • How are products distributed in Cooking Ingredients and Meals in Malaysia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Cooking Ingredients and Meals in Malaysia

Cooking ingredients and meals in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Edible Oils in Malaysia

KEY DATA FINDINGS

Olive oil volume declines as unit price continues to surge in 2023
Vegetable and seed oil sees stable demand in 2023
Domestic manufacturers experience cost pressures in 2023
Rapeseed oil, soy oil and other edible oil predicted to see fall in demand over the forecast period
Small pack size is anticipated to be introduced due to small household preferences over the forecast period
Players are expected to expand the availability of the offer over the forecast period
Table 13 Sales of Edible Oils by Category: Volume 2018-2023
Table 14 Sales of Edible Oils by Category: Value 2018-2023
Table 15 Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 16 Sales of Edible Oils by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Edible Oils: % Value 2019-2023
Table 18 LBN Brand Shares of Edible Oils: % Value 2020-2023
Table 19 Distribution of Edible Oils by Format: % Value 2018-2023
Table 20 Forecast Sales of Edible Oils by Category: Volume 2023-2028
Table 21 Forecast Sales of Edible Oils by Category: Value 2023-2028
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2023-2028

Meals and Soups in Malaysia

KEY DATA FINDINGS

Aggressive new product development helps to boost sales of frozen ready meals in 2022 and 2023
Dried ready meals and shelf stable ready meals face challenges in 2023
Demand for convenience helps to maintain soup performance in 2023
Players are likely to penetrate new group of consumers as preferences shift over the forecast period
Busy lifestyles to continue to encourage consumption of soup over the forecast period
Private label segment expected to contract over the forecast period
Table 24 Sales of Meals and Soups by Category: Volume 2018-2023
Table 25 Sales of Meals and Soups by Category: Value 2018-2023
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2018-2023
Table 27 Sales of Meals and Soups by Category: % Value Growth 2018-2023
Table 28 Sales of Frozen Ready Meals by Ethnicity: % Value 2018-2023
Table 29 NBO Company Shares of Meals and Soups: % Value 2019-2023
Table 30 LBN Brand Shares of Meals and Soups: % Value 2020-2023
Table 31 Distribution of Meals and Soups by Format: % Value 2018-2023
Table 32 Forecast Sales of Meals and Soups by Category: Volume 2023-2028
Table 33 Forecast Sales of Meals and Soups by Category: Value 2023-2028
Table 34 Forecast Sales of Meals and Soups by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Meals and Soups by Category: % Value Growth 2023-2028

Sauces, Dips and Condiments in Malaysia

KEY DATA FINDINGS

Sauces, dips and condiments demand switches from at-home to out of home, while consumers trade down to smaller pack sizes
Product portfolio extension and healthier option offering in sauces, dressings and condiments in 2023
Private label segment eagerly launches new products in 2023
Long term economic challenges set to encourage consumers to cook more at home over the forecast period
Players set to continue to introduce new products over the forecast period
Players expected to diversify distribution over the forecast period
Table 36 Sales of Sauces, Dips and Condiments by Category: Volume 2018-2023
Table 37 Sales of Sauces, Dips and Condiments by Category: Value 2018-2023
Table 38 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2018-2023
Table 39 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2018-2023
Table 40 Sales of Liquid Recipe Sauces by Type: % Value 2018-2023
Table 41 Sales of Other Sauces and Condiments by Type: Rankings 2018-2023
Table 42 NBO Company Shares of Sauces, Dips and Condiments: % Value 2019-2023
Table 43 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2020-2023
Table 44 Distribution of Sauces, Dips and Condiments by Format: % Value 2018-2023
Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2023-2028
Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2023-2028
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2023-2028

Sweet Spreads in Malaysia

KEY DATA FINDINGS

Retail volume decline for sweet spreads in 2023
Novel taste introduced, but receives low response due to limited availability in 2023
Players expand shelf space and distribution in 2023
Honey expected to see new pack types and pack sizes, while new product labelling set to be imposed
Increasing use of social media
Consumption habits predicted to switch in the forecast period
Table 49 Sales of Sweet Spreads by Category: Volume 2018-2023
Table 50 Sales of Sweet Spreads by Category: Value 2018-2023
Table 51 Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 52 Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Sweet Spreads: % Value 2019-2023
Table 54 LBN Brand Shares of Sweet Spreads: % Value 2020-2023
Table 55 Distribution of Sweet Spreads by Format: % Value 2018-2023
Table 56 Forecast Sales of Sweet Spreads by Category: Volume 2023-2028
Table 57 Forecast Sales of Sweet Spreads by Category: Value 2023-2028
Table 58 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2023-2028
Table 59 Forecast Sales of Sweet Spreads by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Cooking Ingredients and Meals

    • Olive Oil
    • Corn Oil
    • Palm Oil
    • Rapeseed Oil
    • Soy Oil
    • Sunflower Oil
    • Other Edible Oil
      • Dried Ready Meals
      • Shelf Stable Ready Meals
      • Chilled Ready Meals
      • Frozen Ready Meals
      • Dry Soup
      • Shelf Stable Soup
      • Chilled Soup
      • Frozen Soup
      • Chilled Pizza
      • Frozen Pizza
      • Meal Kits
      • Quick Recipe Kits
      • Chilled Lunch Kits
    • Prepared Salads
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Gravy Cubes, Powders and Pots
      • Monosodium Glutamate
      • Herbs and Spices
      • Tomato Pastes and Purées
        • Liquid Recipe Sauces (excl pasta sauces)
        • Dry Recipe Sauces
        • Pasta Sauces
        • Barbecue Sauces
        • Fish Sauces
        • Ketchup
        • Mayonnaise
        • Mustard
        • Oyster Sauces
        • Salad Dressings
        • Soy Sauces
        • Chili Sauces
    • Dips
    • Yeast-based Spreads
    • Pickled Products
    • Other Sauces and Condiments
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.

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