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Cooking Ingredients and Meals in Kenya

November 2022
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Cooking Ingredients and Meals industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cooking Ingredients and Meals in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cooking Ingredients and Meals in Kenya?
  • Which are the leading brands in Cooking Ingredients and Meals in Kenya?
  • How are products distributed in Cooking Ingredients and Meals in Kenya?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Cooking Ingredients and Meals in Kenya

Cooking ingredients and meals in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2017-2022
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2017-2022
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2017-2022
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2018-2022
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2019-2022
Table 7 Distribution of Cooking Ingredients and Meals by Format: % Value 2017-2022
Table 8 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2022-2027
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2022-2027
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Edible Oils in Kenya

KEY DATA FINDINGS

High oil prices lead consumers to shift to cheaper alternatives
Health conscious consumers boost current retail value sales of olive oil
The dollar shortage disrupts manufacturing in Kenya
E-commerce continues to gain traction among consumers
As consumers move toward boiled food, demand for edible oils declines
The high cost of living compromises consumers' brand loyalty
Table 12 Sales of Edible Oils by Category: Volume 2017-2022
Table 13 Sales of Edible Oils by Category: Value 2017-2022
Table 14 Sales of Edible Oils by Category: % Volume Growth 2017-2022
Table 15 Sales of Edible Oils by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Edible Oils: % Value 2018-2022
Table 17 LBN Brand Shares of Edible Oils: % Value 2019-2022
Table 18 Distribution of Edible Oils by Format: % Value 2017-2022
Table 19 Forecast Sales of Edible Oils by Category: Volume 2022-2027
Table 20 Forecast Sales of Edible Oils by Category: Value 2022-2027
Table 21 Forecast Sales of Edible Oils by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Edible Oils by Category: % Value Growth 2022-2027

Meals and Soups in Kenya

KEY DATA FINDINGS

Demand for soup is still limited to urban consumers within Kenya
Changing consumer lifestyles and urbanisation spurs the demand for ready meals
The ease and convenience of e-commerce leads to increased share
The convenience of shelf stable soup boosts volume sales
The growing middle-classes drives sales across the forecast period
Increasing health consciousness to support the volume growth of soup
Table 23 Sales of Meals and Soups by Category: Volume 2017-2022
Table 24 Sales of Meals and Soups by Category: Value 2017-2022
Table 25 Sales of Meals and Soups by Category: % Volume Growth 2017-2022
Table 26 Sales of Meals and Soups by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Meals and Soups: % Value 2018-2022
Table 28 LBN Brand Shares of Meals and Soups: % Value 2019-2022
Table 29 Distribution of Meals and Soups by Format: % Value 2017-2022
Table 30 Forecast Sales of Meals and Soups by Category: Volume 2022-2027
Table 31 Forecast Sales of Meals and Soups by Category: Value 2022-2027
Table 32 Forecast Sales of Meals and Soups by Category: % Volume Growth 2022-2027
Table 33 Forecast Sales of Meals and Soups by Category: % Value Growth 2022-2027

Sauces, Dips and Condiments in Kenya

KEY DATA FINDINGS

Affluent consumers drive growth and demand for table sauces
Increasing urbanisation drives overall total volume growth in sauces, dips and condiments
Trufoods launches Zesta Chili Tamarind and Zesta Fruity Spicy
Manufacturers launch healthier products in response to the rising health conscious consumer
The rising popularity of Western cuisine will boost demand over the forecast period
Supermarkets create online applications, boosting sales through e-commerce
Table 34 Sales of Sauces, Dips and Condiments by Category: Volume 2017-2022
Table 35 Sales of Sauces, Dips and Condiments by Category: Value 2017-2022
Table 36 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2017-2022
Table 37 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Sauces, Dips and Condiments: % Value 2018-2022
Table 39 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2019-2022
Table 40 Distribution of Sauces, Dips and Condiments by Format: % Value 2017-2022
Table 41 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2022-2027
Table 42 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2022-2027
Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2022-2027
Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2022-2027

Sweet Spreads in Kenya

KEY DATA FINDINGS

Rising health consciousness hampers retail volume growth for sweet spreads
The consumption of sweet spreads is skewed toward urban consumers
Trufoods launches new exotic jams onto the sweet spreads landscape
Health awareness limits consumer demand for traditional sweet spreads 
The high cost of living leads to lower-income consumers resisting luxury products
Distribution widens as modern grocery retail expands and e-commerce rises 
Table 45 Sales of Sweet Spreads by Category: Volume 2017-2022
Table 46 Sales of Sweet Spreads by Category: Value 2017-2022
Table 47 Sales of Sweet Spreads by Category: % Volume Growth 2017-2022
Table 48 Sales of Sweet Spreads by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Sweet Spreads: % Value 2018-2022
Table 50 LBN Brand Shares of Sweet Spreads: % Value 2019-2022
Table 51 Distribution of Sweet Spreads by Format: % Value 2017-2022
Table 52 Forecast Sales of Sweet Spreads by Category: Volume 2022-2027
Table 53 Forecast Sales of Sweet Spreads by Category: Value 2022-2027
Table 54 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2022-2027
Table 55 Forecast Sales of Sweet Spreads by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Cooking Ingredients and Meals

    • Olive Oil
    • Corn Oil
    • Palm Oil
    • Rapeseed Oil
    • Soy Oil
    • Sunflower Oil
    • Other Edible Oil
      • Dried Ready Meals
      • Shelf Stable Ready Meals
      • Chilled Ready Meals
      • Frozen Ready Meals
      • Dry Soup
      • Shelf Stable Soup
      • Chilled Soup
      • Frozen Soup
      • Chilled Pizza
      • Frozen Pizza
      • Meal Kits
      • Quick Recipe Kits
      • Chilled Lunch Kits
    • Prepared Salads
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Gravy Cubes, Powders and Pots
      • Monosodium Glutamate
      • Herbs and Spices
      • Tomato Pastes and Purées
        • Liquid Recipe Sauces (excl pasta sauces)
        • Dry Recipe Sauces
        • Pasta Sauces
        • Barbecue Sauces
        • Fish Sauces
        • Ketchup
        • Mayonnaise
        • Mustard
        • Oyster Sauces
        • Salad Dressings
        • Soy Sauces
        • Chili Sauces
    • Dips
    • Yeast-based Spreads
    • Pickled Products
    • Other Sauces and Condiments
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.

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