In 2022, the overall cooking ingredients landscape is witnesses a slowdown, the result of the high cost of living in the country. This has been brought about by high taxes on commodities, coupled with significant inflation that has increased price points, including cooking ingredients, and in particular, edible oils.
Changing consumer taste preferences are continuing to drive demand for new flavours in Kenya. As such, manufacturers are responding by offering new, exotic taste innovations, which is particularly evident within sauces, dips and condiments.
Due to the challenging economic environment and the high cost of living, manufacturers are focusing on smaller pack sizes, catering to consumers from all income groups without compromising on quality. Players and retailers are also offering discounts and price promotions to entice consumers, with this approach being seen frequently in sauces, dips and condiments and sweet spreads.
Following the lifting of COVID-19 restrictions, consumers have returned to making purchases of cooking ingredients through supermarkets and hypermarkets, although a more significant proportion is still buying from traditional groceries stores found across most residential outlets. As such, the growth of traditional grocery retailing is due to convenience, easy-to-access locations, and the option to buy small unit packs from locally produced brands.
Aligned with consumers growing interest in health and wellness, manufacturers will be focused on launching products using natural and healthier ingredients over the forecast period. Increased health awareness and the rising cases of lifestyle diseases will also see consumers moving away from products containing high levels of salt and sugar, to low-sugar and fat alternatives.
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Cooking Ingredients and Meals
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