Cooking Ingredients and Meals in Vietnam

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Cooking Ingredients and Meals industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cooking Ingredients and Meals in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cooking Ingredients and Meals in Vietnam?
  • Which are the leading brands in Cooking Ingredients and Meals in Vietnam?
  • How are products distributed in Cooking Ingredients and Meals in Vietnam?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Cooking Ingredients and Meals in Vietnam

Cooking ingredients and meals in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2017-2022
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2017-2022
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2017-2022
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2018-2022
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2019-2022
Table 7 Distribution of Cooking Ingredients and Meals by Format: % Value 2017-2022
Table 8 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2022-2027
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2022-2027
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Edible Oils in Vietnam

KEY DATA FINDINGS

Retail value soars due to price hikes caused by multiple costs increases and supply disruptions
Calofic Corp maintains its top place, thanks to wide portfolio covering all income segments
Polarisation seen between premium and better-for-health products, and budget items for price-sensitive consumers
Balance between supply and demand needed to stabilise prices across the category
Soy oil set to maintain popularity thanks to healthy image meeting growing health and wellness trends
Supply chains to become even more important, as players are set to win consumers region to region
Table 12 Sales of Edible Oils by Category: Volume 2017-2022
Table 13 Sales of Edible Oils by Category: Value 2017-2022
Table 14 Sales of Edible Oils by Category: % Volume Growth 2017-2022
Table 15 Sales of Edible Oils by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Edible Oils: % Value 2018-2022
Table 17 LBN Brand Shares of Edible Oils: % Value 2019-2022
Table 18 Distribution of Edible Oils by Format: % Value 2017-2022
Table 19 Forecast Sales of Edible Oils by Category: Volume 2022-2027
Table 20 Forecast Sales of Edible Oils by Category: Value 2022-2027
Table 21 Forecast Sales of Edible Oils by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Edible Oils by Category: % Value Growth 2022-2027

Meals and Soups in Vietnam

KEY DATA FINDINGS

Price increases negatively impact total consumption, with ready meals and soups seen as non-essential food
Packaged soup remains a virtually non-existent category in Vietnam
Vissan takes the top place by a small lead, as distribution networks return to normal
Frozen soup is available but is expected to remain negligible over the forecast period
Convenience remains the key factor to potential success in the category
Healthier-positioned products more likely to catch consumers’ attention
Table 23 Sales of Meals and Soups by Category: Volume 2017-2022
Table 24 Sales of Meals and Soups by Category: Value 2017-2022
Table 25 Sales of Meals and Soups by Category: % Volume Growth 2017-2022
Table 26 Sales of Meals and Soups by Category: % Value Growth 2017-2022
Table 27 Sales of Chilled Ready Meals by Ethnicity: % Value 2017-2022
Table 28 Sales of Frozen Ready Meals by Ethnicity: % Value 2017-2022
Table 29 NBO Company Shares of Meals and Soups: % Value 2018-2022
Table 30 LBN Brand Shares of Meals and Soups: % Value 2019-2022
Table 31 Distribution of Meals and Soups by Format: % Value 2017-2022
Table 32 Forecast Sales of Meals and Soups by Category: Volume 2022-2027
Table 33 Forecast Sales of Meals and Soups by Category: Value 2022-2027
Table 34 Forecast Sales of Meals and Soups by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Meals and Soups by Category: % Value Growth 2022-2027

Sauces, Dips and Condiments in Vietnam

KEY DATA FINDINGS

Volume consumption of cooking ingredients remains constant thanks to daily use
Recipe sauces rise in popularity, thanks to adding convenience and exotic tastes to home-cooked food
Local companies top the list, with Masan in the lead
Good-for-health positioning will be the key driver for consumers’ choices
Diversification in product ranges will be continued on the forecast period
Traditional retail outlets will remain the strongest channel in sauces, dips and condiments
Table 36 Sales of Sauces, Dips and Condiments by Category: Volume 2017-2022
Table 37 Sales of Sauces, Dips and Condiments by Category: Value 2017-2022
Table 38 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2017-2022
Table 39 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2017-2022
Table 40 Sales of Liquid Recipe Sauces by Type: % Value 2017-2022
Table 41 NBO Company Shares of Sauces, Dips and Condiments: % Value 2018-2022
Table 42 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2019-2022
Table 43 Distribution of Sauces, Dips and Condiments by Format: % Value 2017-2022
Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2022-2027
Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2022-2027
Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2022-2027

Sweet Spreads in Vietnam

KEY DATA FINDINGS

Local honey manufacturers focus on domestic sales due to export challenges
Fragmented landscape attracts smaller players
Limited above-the-line marketing activities in sweet spreads due to fragmented landscape
Westernisation trends set to be the main drivers for sales over the forecast period
Creating sweet spreads “occasions” will help to boost sales, with local production set to be boosted in line
Distribution remains key to growing sales, with wider penetration expected
Table 48 Sales of Sweet Spreads by Category: Volume 2017-2022
Table 49 Sales of Sweet Spreads by Category: Value 2017-2022
Table 50 Sales of Sweet Spreads by Category: % Volume Growth 2017-2022
Table 51 Sales of Sweet Spreads by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Sweet Spreads: % Value 2018-2022
Table 53 LBN Brand Shares of Sweet Spreads: % Value 2019-2022
Table 54 Distribution of Sweet Spreads by Format: % Value 2017-2022
Table 55 Forecast Sales of Sweet Spreads by Category: Volume 2022-2027
Table 56 Forecast Sales of Sweet Spreads by Category: Value 2022-2027
Table 57 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2022-2027
Table 58 Forecast Sales of Sweet Spreads by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Cooking Ingredients and Meals

    • Olive Oil
    • Corn Oil
    • Palm Oil
    • Rapeseed Oil
    • Soy Oil
    • Sunflower Oil
    • Other Edible Oil
      • Dried Ready Meals
      • Shelf Stable Ready Meals
      • Chilled Ready Meals
      • Frozen Ready Meals
      • Dry Soup
      • Shelf Stable Soup
      • Chilled Soup
      • Frozen Soup
      • Chilled Pizza
      • Frozen Pizza
      • Meal Kits
      • Quick Recipe Kits
      • Chilled Lunch Kits
    • Prepared Salads
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Gravy Cubes, Powders and Pots
      • Monosodium Glutamate
      • Herbs and Spices
      • Tomato Pastes and Purées
        • Liquid Recipe Sauces (excl pasta sauces)
        • Dry Recipe Sauces
        • Pasta Sauces
        • Barbecue Sauces
        • Fish Sauces
        • Ketchup
        • Mayonnaise
        • Mustard
        • Oyster Sauces
        • Salad Dressings
        • Soy Sauces
        • Chili Sauces
    • Dips
    • Yeast-based Spreads
    • Pickled Products
    • Other Sauces and Condiments
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.

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