The return to normal life after two years of confinement and pandemic restrictions is proving beneficial to cooking ingredients and meals in 2022, supporting retail volume and current value growth. However, retail volume growth is suffering as the price of almost all cooking ingredients and meal products saw double digit growth in 2022.
Vegetable and seed oils remain very popular and are used daily by Tunisians. However, due to increasing prices and product shortages in modern grocery retailers, consumers are seeking promotions on these essential goods in discounters and supermarkets.
Local players are prevalent in cooking ingredients and meals in 2022, led by SICAM which is the category leader. The leading position is maintained by this company thanks to several factors: a strong distribution network covering all Tunisian territories including modern and traditional grocery retailers and a wide variety of products across both economic and standard price brackets.
Overall, there is no important changes in the distribution of cooking ingredients and meals in 2022, with traditional grocery retailers remaining the main choice for purchasing such products in 2022. However, discounters are making progress in cooking ingredients and meals led by Aziza which is recording double-digit sales growth.
Prices will continue to rise in line with inflation, particularly in the early part of the forecast period, as Tunisia remains in the throes of economic crisis. Value sales will grow on the back of high prices and inflation, although retail volume sales will slow as the majority of consumers seek the cheapest or most affordable option for them.
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Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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