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Country Report
Home and Garden in Hong Kong, China
Apr 2019
US$2,100Added to Cart
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Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Nano apartments have a significant influence on the home and garden market
In 2018, Hong Kong property prices continued to soar with the property market seeing more small flats being built. Dubbed “nano” flats in the media, these housing units are less than 200sq ft, cost an average of HKD4 million to buy and are popular among young couples.
Eco-friendliness and health-consciousness current trends
Consumers are becoming increasingly concerned about the environment seeking eco-friendly products from the home and garden market. Such products include light-emitting diode lamps (LED) which are more energy efficient than incandescent lamps and which are set to replace the latter.
Home and garden market remains highly competitive and fragmented in Hong Kong
In general, the home and garden market in Hong Kong is highly competitive and fragmented led by the IKEA brand, which offers a wide range of products at reasonable prices. Its stores also benefit from their strategic locations, which has helped IKEA to sustain its prominent position in the industry.
Home and garden specialist retailers remains the largest distribution channel
Home and garden specialist retailers remained the most prominent distribution channel for the home and garden market in 2018. As home improvement stores tend to be concentrated in Mong Kok and Wan Chai, local consumers are able to buy these products under one roof.
Home and garden products set to achieve steady value growth over the forecast period
House prices will continue to soar steadily in the short run making it difficult for average Hong Kong consumers to afford property, even nano apartments. As such, the performance of home and garden products in volume terms is expected to register limited growth.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in Hong Kong, China market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Home and Garden in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- Is DIY suffering or benefiting from consumer austerity?
- How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
- Where is Do-it-for-me constraining sales of Do-It-Yourself?
- In which countries are Home and Garden Specialists opening more outlets?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our DIY and Gardening market research database.
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Request more informationTable of Contents
Home and Garden in Hong Kong, China
EXECUTIVE SUMMARY
Nano apartments have a significant influence on the home and garden market
Eco-friendliness and health-consciousness current trends
Home and garden market remains highly competitive and fragmented in Hong Kong
Home and garden specialist retailers remains the largest distribution channel
Home and garden products set to achieve steady value growth over the forecast period
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2013-2018Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Distribution of Home and Garden by Format: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format and Category: % Value 2018
Table 7 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
SOURCES
Summary 1 Research SourcesGardening in Hong Kong, China
HEADLINES
PROSPECTS
DIY plant kits provide décor elements and sense of fulfilment
New fertiliser format provides greater efficiency
Organic soil embraced for its purity
COMPETITIVE LANDSCAPE
Merlinder retains category lead thanks to its Plantmate brand
Brighten Floriculture remains popular
Despite strength of private label, premiumisation is also taking place
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2013-2018Table 10 Sales of Gardening by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Gardening: % Value 2014-2018
Table 12 LBN Brand Shares of Gardening: % Value 2015-2018
Table 13 Distribution of Gardening by Format: % Value 2013-2018
Table 14 Forecast Sales of Gardening by Category: Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Home Furnishings in Hong Kong, China
HEADLINES
PROSPECTS
Steady growth for home furnishings in 2018
Government charter ensures growth of LED lamps
Consumers seek eco-friendly home furnishings
COMPETITIVE LANDSCAPE
International and local players present in home furnishings
Tailor-made, multi-purpose and convertible furniture is popular in Hong Kong
Dairy Farm International Holdings remains a leading light
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2013-2018Table 17 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 19 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 20 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 21 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 22 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
Home Improvement in Hong Kong, China
HEADLINES
PROSPECTS
Home improvement set to experience a sluggish increase
Boom in eco-friendly decorative paint
Wallpaper is one of the most popular products in home improvement
COMPETITIVE LANDSCAPE
Global brands spearhead the country’s home improvement category
European brands characterise floor covering and bathroom and sanitaryware
Bosch and AEG steer power tools in 2018
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2013-2018Table 25 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 27 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 28 Distribution of Home Improvement by Format: % Value 2013-2018
Table 29 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Homewares in Hong Kong, China
HEADLINES
PROSPECTS
Removable filter in beverageware takes quality to the next level
Underrated silicone ovenware
Foldable food storage is trending
COMPETITIVE LANDSCAPE
Special edition homewares on the rise bought with tokens
Increased demand for Asian stove-top cookware
Strong consumer preference for branded products when moving home
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2013-2018Table 32 Sales of Homewares by Category: % Value Growth 2013-2018
Table 33 Sales of Homewares by Material: % Value 2013-2018
Table 34 NBO Company Shares of Homewares: % Value 2014-2018
Table 35 LBN Brand Shares of Homewares: % Value 2015-2018
Table 36 Distribution of Homewares by Format: % Value 2013-2018
Table 37 Forecast Sales of Homewares by Category: Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Home and Garden in Argentina | Apr 2019
- Home and Garden in Australia | Apr 2019
- Home and Garden in Brazil | Apr 2019
- Home and Garden in Canada | Jun 2019
- Home and Garden in China | Apr 2019
- Home and Garden in France | Apr 2019
- Home and Garden in Germany | Jul 2019
- Home and Garden in India | Jun 2019
- Home and Garden in Indonesia | Apr 2019
- Home and Garden in Italy | Apr 2019
- Home and Garden in Japan | Apr 2019
- Home and Garden in Malaysia | Apr 2019
- Home and Garden in Mexico | Apr 2019
- Home and Garden in Poland | Apr 2019
- Home and Garden in Romania | Apr 2019
- Home and Garden in Russia | Apr 2019
- Home and Garden in Singapore | Apr 2019
- Home and Garden in South Africa | Jun 2019
- Home and Garden in South Korea | Apr 2019
- Home and Garden in Spain | Apr 2019
- Home and Garden in Sweden | Apr 2019
- Home and Garden in Switzerland | Jul 2019
- Home and Garden in Taiwan | Apr 2019
- Home and Garden in Thailand | Apr 2019
- Home and Garden in the Netherlands | Apr 2019
- Home and Garden in the Philippines | Apr 2019
- Home and Garden in the United Arab Emirates | Apr 2019
- Home and Garden in the United Kingdom | Apr 2019
- Home and Garden in the US | Jun 2019
- Home and Garden in Turkey | Apr 2019
- Home and Garden in Ukraine | Apr 2019
Strategy Reports
- Going Green: Sustainability in Singapore | Nov 2019
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Company Reports
- Akzo Nobel NV in Home and Garden | Aug 2018
- Bosch GmbH, Robert in Home and Garden | Oct 2014
- Compo GmbH & Co KG in Home and Garden | Jul 2013
- Groupe SEB in Home and Garden | Aug 2019
- Hitachi Ltd in Home and Garden | Sep 2012
- Husqvarna AB in Home and Garden | Aug 2019
- Kingfisher PLC in Home and Garden | Mar 2019
- Nitori Co Ltd in Home and Garden | Dec 2018
- Philips Lighting Holding BV in Home and Garden | Aug 2018
- Scotts Co LLC, The in Home and Garden | Nov 2017
- SEB, Groupe in Home and Garden | Feb 2017
- Stanley Black & Decker Inc in Home and Garden | Sep 2014
- Stanley Black & Decker Incin Home and Garden | Oct 2017
- Tikkurila Oyj in Home and Garden | Aug 2012
- Tupperware Brands Corp in Home and Garden | Sep 2017
Complete Catalogue
Country Reports
- Home and Garden in Argentina | Apr 2019
- Home and Garden in Australia | Apr 2019
- Home and Garden in Brazil | Apr 2019
- Home and Garden in Canada | Jun 2019
- Home and Garden in China | Apr 2019
- Home and Garden in France | Apr 2019
- Home and Garden in Germany | Jul 2019
- Home and Garden in India | Jun 2019
- Home and Garden in Indonesia | Apr 2019
- Home and Garden in Italy | Apr 2019
- Home and Garden in Japan | Apr 2019
- Home and Garden in Malaysia | Apr 2019
- Home and Garden in Mexico | Apr 2019
- Home and Garden in Poland | Apr 2019
- Home and Garden in Romania | Apr 2019
- Home and Garden in Russia | Apr 2019
- Home and Garden in Singapore | Apr 2019
- Home and Garden in South Africa | Jun 2019
- Home and Garden in South Korea | Apr 2019
- Home and Garden in Spain | Apr 2019
- Home and Garden in Sweden | Apr 2019
- Home and Garden in Switzerland | Jul 2019
- Home and Garden in Taiwan | Apr 2019
- Home and Garden in Thailand | Apr 2019
- Home and Garden in the Netherlands | Apr 2019
- Home and Garden in the Philippines | Apr 2019
- Home and Garden in the United Arab Emirates | Apr 2019
- Home and Garden in the United Kingdom | Apr 2019
- Home and Garden in the US | Jun 2019
- Home and Garden in Turkey | Apr 2019
- Home and Garden in Ukraine | Apr 2019
Strategy Reports
- Going Green: Sustainability in Singapore | Nov 2019
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Company Reports
- Akzo Nobel NV in Home and Garden | Aug 2018
- Bosch GmbH, Robert in Home and Garden | Oct 2014
- Compo GmbH & Co KG in Home and Garden | Jul 2013
- Groupe SEB in Home and Garden | Aug 2019
- Hitachi Ltd in Home and Garden | Sep 2012
- Husqvarna AB in Home and Garden | Aug 2019
- Kingfisher PLC in Home and Garden | Mar 2019
- Nitori Co Ltd in Home and Garden | Dec 2018
- Philips Lighting Holding BV in Home and Garden | Aug 2018
- Scotts Co LLC, The in Home and Garden | Nov 2017
- SEB, Groupe in Home and Garden | Feb 2017
- Stanley Black & Decker Inc in Home and Garden | Sep 2014
- Stanley Black & Decker Incin Home and Garden | Oct 2017
- Tikkurila Oyj in Home and Garden | Aug 2012
- Tupperware Brands Corp in Home and Garden | Sep 2017