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2025 Developments
Home and garden in Hong Kong, China experienced a decline in value in 2025, with retail sales dropping to HKD20,397 million, while most major markets in Asia Pacific showed stability or growth, underlining the particular pressure of economic caution and postponed discretionary spending locally. Despite this contraction, the industry remains highly consolidated and defensible for established players, as entrenched leaders benefit from certified health claims, agency-driven distribution, and product innovation tightly aligned with local housing constraints and regulatory changes. The competitive environment is shaped less by new entrants or direct share shifts, and more by the ability to substantiate value through third-party certification, adapt to regulatory interventions at the point of sale, and leverage digital tools to enhance loyalty in a context where nearly every consumer is minutes from a physical store. For brands to succeed, it is critical to anchor their propositions in substantiated wellbeing or sustainability credentials, prioritise service differentiation and flexibility, and build ongoing engagement through frequent, low-commitment purchases and seamless digital-physical experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Hong Kong, China?
- Which are the leading brands in Home and Garden in Hong Kong, China?
- How are products distributed in Home and Garden in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Hong Kong, China
2025 Developments
Key Data Insights
Nippon Paint and Airland Justify Prices through Health Claims
Chart 1 Health Attributes Drive Nippon Paint's Lead in Home Paint in Hong Kong
Thermos and Starbucks Shift Demand as Regulation Targets Single-Use Plastics
Chart 2 The Starbucks X Thermos Range and Byo-Cup Discounts Anchor Hong Kong's Reusable Shift
Jhc and Ikea Increase Loyalty by Blending Digital with Proximity
Chart 3 Jhc's Multi-Banner Network and Omnichannel Model Make It Hong Kong's Largest Housewares Chain
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Frequent Low-Commitment Purchases to Reshape Spending Patterns
Reusable Homewares to Outpace Large Home Furnishings as Regulations Bite
Physical Retail Expected to Win as Digital Drives In-Store Conversion
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Seven Sea Chemicals and Dfi Retail Group Anchor Leadership
Range Improvements Reinforce the Existing Competitive Dynamics but Opportunities Remain
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Home Products Specialists Defends Value through Tailored Service
Ikea and Pricerite Adapt Formats to Changing Demand
Cross-Border E-Commerce Limits Domestic Online Channel Growth
Chart 10 Retail Channels 2020-2025
Chart 11 Economic Context for Home and Garden
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Home and Garden
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025
Home Improvement in Hong Kong, China
Key Data Insights
Home Improvement Summary
Renovation Driven by Necessity Rather Than Structural Transformations
Nippon Paint and Dulux Drive Renovation with Health-Focused Coatings
Chart 18 Health Attributes Drive Nippon Paint's Lead in Home Paint
Chart 19 Dulux Baby Paint Emulsion Drives Shift to Certified Indoor Air Performance
Ikea Simplifies Upgrades by Bundling Planning and Installation
Chart 20 Ikea Anchors Dfi Retail Group's One-Stop Home Upgrade Proposition in Hong Kong
Chart 21 Value Sales 2020-2030
Chart 22 Value Sales by Category 2025
Material Innovation and Compact Living to Reshape Renovation Priorities
Wall Covering and Home Paint Expected to Outperform as Disruptive Upgrades Stall
Omnichannel Integration and Tailored Solutions Set to Redefine Business Success
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Nippon Paint Consolidates Its Lead as Home Paint Drives Value Retention
Dgl Camel and China Paint Target Demand for Certified Finishes
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Home Improvement and Gardening Stores Retains Dominance as Physical Sourcing Prioritised
Integrated Retail Models Streamline Renovations
Retail E-Commerce Supports Research and Replenishment, but Remains Marginal for Core Purchases
Chart 27 Retail Channels 2020-2025
Chart 28 Economic Context for Home Improvement
Chart 29 Real Gdp Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Home Improvement
Chart 32 Population 2020-2030
Chart 33 Consumer Expenditure 2020-2030
Chart 34 Population by Generation 2025
Gardening in Hong Kong, China
Key Data Insights
Gardening Summary
Brighten Floriculture Unites Urban Demand with Destination Retail and Online Integration
Chart 35 Brighten Floriculture Shows How Compact Urban Gardening Reshapes Distribution in Hong Kong
Indoor Plants Drive Repeat Purchases While Pots and Planters Grows
Garden Plus Enables Effortless Care with Reservoir Planters That Forgive Absence
Chart 36 Garden Plus Engineers Watering Convenience into the Container for Hong Kong's Balcony Gardeners
High Mowing Organic Seeds Strengthens Certified Input Demand for Sustainability
Chart 37 High Mowing Organic Seeds Shows Hong Kong Buyers' Desire for Externally Verifiable Organic Credentials
Chart 38 Value Sales 2020-2030
Chart 39 Value Sales by Category 2025
Self-Watering Planters Expected to Attract Urban Renters as a Low-Effort Solution
Certified Input Specialists Expected to Gain Ground as Compliance Tightens on Consumables
Tailored Offerings to Outperform as Lifestyles and Age Drive Divergent Demand
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Forecast Value Sales by Category 2025-2030
Brighten Floriculture Secures Leadership through Retail Presence and Assortment
Self-Watering Containers and Certified Inputs Drive Incremental Evolution
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Informal Outlets Dominate, Many Concentrated in the Flower Market District
Brighten’S Digital Pivot and Experiential Retail Reshape Consumer Access
Chart 44 Retail Channels 2020-2025
Chart 45 Economic Context for Gardening
Chart 46 Real Gdp Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Consumer Context for Gardening
Chart 49 Population 2020-2030
Chart 50 Consumer Expenditure 2020-2030
Chart 51 Population by Generation 2025
Homewares in Hong Kong, China
Key Data Insights
Homewares Summary
Jhc Leverages Store Density and Digital Rewards to Retain Shoppers
Chart 52 Jhc's Multi-Banner Network and Omnichannel Model Make It Hong Kong's Largest Housewares Chain
Thermos and Starbucks Drive Reusable Trend as Regulation Shifts Habits
Chart 53 The Starbucks X Thermos Range and Byo-Cup Discounts Anchor Hong Kong's Reusable Shift
Corelle and Lock & Lock Use Space Efficiency to Defend Pricing Power
Chart 54 Corelle's Space-Saving Vitrelle Range Suits Compact Hong Kong Flats
Chart 55 Value Sales 2020-2030
Chart 56 Value Sales by Category 2025
Dining Sales to Be Driven by Aesthetics and Gifting as Well as Necessity
Retail Intermediaries Will Dictate Brand Reach and Shopper Engagement
Reusable Formats and Compliance Claims to Accelerate Demand Shifts
Chart 57 Forecast Value Sales 2020-2030
Chart 58 Forecast Value Sales by Category 2025-2030
Seb Asia and World Kitchen Asia Pacific Reinforce Lead through Agency Distribution and Product Depth
Tefal Leverages Provenance with the Paul Bocuse Collection to Defend Premium Positioning
Chart 59 Company Shares 2025
Chart 60 Brand Shares 2025
Department Stores and Homewares and Home Furnishing Stores Reinforce Value through Brand Partnerships
E-Commerce Supplements Discovery, but Stores Remain the Fulfilment Core
Home Instyle and Digital Retail Media Reshape Discovery and Engagement
Chart 61 Retail Channels 2020-2025
Chart 62 Economic Context for Homewares
Chart 63 Real Gdp Growth 2020-2030
Chart 64 Inflation 2020-2030
Chart 65 Consumer Context for Homewares
Chart 66 Population 2020-2030
Chart 67 Consumer Expenditure 2020-2030
Chart 68 Population by Generation 2025
Home Furnishings in Hong Kong, China
Key Data Insights
Home Furnishings Summary
Airland Mattresses Secure Loyalty as Sleep Is Reframed as Health
Chart 69 Airland Turns Six Decades of Certified Quality into a Clinician-Led Mattress Proposition in Hong Kong
Lighting Sees Resilience as Households Defer Major Upgrades
Chart 70 Familiarity and Value Anchor Sea Horse's Strength in Mattresses in Hong Kong
Muji’S Compact Formats and Digital Layers Reshape Retail Touchpoints
Chart 71 Muji Trades Furniture Display for Daily Footfall with Rail Network Location and Convenient Formats in Hong Kong
Chart 72 Value Sales 2020-2030
Chart 73 Value Sales by Category 2025
Sleep Specialists Expected to Leverage Health Claims to Preserve Premium Pricing
Service Differentiation and Voluntary Health Standards Set to Shape Future Margins
Chart 74 Forecast Value Sales 2020-2030
Chart 75 Forecast Value Sales by Category 2025-2030
Seven Sea Chemicals, Dfi?Retail Group and Airland Defend Share against Cross-Border Platforms
Chart 76 Company Shares 2025
Chart 77 Brand Shares 2025
Homewares and Home Furnishing Stores Retains Dominance as Retail E-Commerce Gains for Lighter Goods
Retailers Innovate with Formats and Circular Concepts to Retain Value
Chart 78 Retail Channels 2020-2025
Chart 79 Economic Context for Home Furnishings
Chart 80 Real Gdp Growth 2020-2030
Chart 81 Inflation 2020-2030
Chart 82 Consumer Context for Home Furnishings
Chart 83 Population 2020-2030
Chart 84 Consumer Expenditure 2020-2030
Chart 85 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitions
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This report originates from Passport, our Home and Garden research and analysis database.
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