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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Hong Kong, China?
- Which are the leading brands in Home and Garden in Hong Kong, China?
- How are products distributed in Home and Garden in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Hong Kong, China
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020
Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 5 Distribution of Home and Garden by Format: % Value 2015-2020
Table 6 Distribution of Home and Garden by Format and Category: % Value 2020
Table 7 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Gardening in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Indoor plants drive growth as COVID-19 sees consumers spending more time indoors
Smart plant sales benefit from broader availability
Greater specialisation in gardening stores aids sales
RECOVERY AND OPPORTUNITIES
The ongoing impact of COVID-19 affects supply chains
A rise in premiumisation, however, simplicity will remain key for gardening equipment
The millennial consumer base looks for functionality and convenience
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2015-2020
Table 10 Sales of Gardening by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Gardening: % Value 2016-2020
Table 12 LBN Brand Shares of Gardening: % Value 2017-2020
Table 13 Distribution of Gardening by Format: % Value 2015-2020
Table 14 Forecast Sales of Gardening by Category: Value 2020-2025
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2020-2025
Home Furnishings in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to a double-digit decline as construction projects are cancelled
Working from home boosts sales for home office furniture in 2020
Profilia drives the development of smart furniture in Hong Kong
RECOVERY AND OPPORTUNITIES
Home furnishings recover, and construction projects continue
Smaller living spaces negatively impacts outdoor furniture, while multifunctional options grow
Major growth potential for LED luminaires and lamps
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2015-2020
Table 17 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 19 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 20 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 21 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 22 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025
Home Improvement in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
A halt on renovation projects leads to a sharp decline in 2020
Paint proves popular as wallpaper continues to decline
Nippon Paint and Akzo Nobel continues to lead, improving share in 2020
RECOVERY AND OPPORTUNITIES
New homeowners and the return of renovation projects boosts growth
Wooden flooring becomes fashionable, driving growth
The increasing Do-It-For-Me trend stifles sales for home improvement
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2015-2020
Table 25 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 27 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 28 Distribution of Home Improvement by Format: % Value 2015-2020
Table 29 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025
Homewares in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
A rise in home cooking boosts sales for kitchen and cookware
Beverageware declines as social occasions are limited during 2020
IKEA’s success is based on its reputation and cost-effectiveness
RECOVERY AND OPPORTUNITIES
Cookware and cutlery struggle as out of home opportunities rise
Kitchenware records growth due to an expansion of the consumer base
Consumer’s pursuit of the perfect home fuels sales over the coming years
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2015-2020
Table 32 Sales of Homewares by Category: % Value Growth 2015-2020
Table 33 Sales of Homewares by Material: % Value 2015-2020
Table 34 NBO Company Shares of Homewares: % Value 2016-2020
Table 35 LBN Brand Shares of Homewares: % Value 2017-2020
Table 36 Distribution of Homewares by Format: % Value 2015-2020
Table 37 Forecast Sales of Homewares by Category: Value 2020-2025
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2020-2025