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Country Report

Home and Garden in

Home and Garden in Hong Kong, China

Apr 2020

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Slower value growth in home and garden in 2019

Home and garden sales in Hong Kong recorded slower current value growth in 2019 than a year earlier. This slowdown in value growth stemmed from the less vibrant overall retail environment in Hong Kong, in which consumers found less time and inclination for making non-vital furniture, gardening and homeware purchases as well as DIY home improvement.

Millennials are driving consumption changes

The emerging millennial consumer segment is mobilising changes in consumption patterns and injecting new elements across home and garden. Facing the increasingly severe ultra-high affordability and flat “nanosisation” issues, millennials are searching for space-saving furnishing alternatives such as tailor-made, odd-shaped, multifunctional and transformer options, regardless of whether this requires a bigger budget or not.

Players are becoming either more premium or specialised

To maintain their competitiveness, many players in home and garden were becoming either more premium or more specialised in 2019. For players that have a clear competitive edge appealing to a specific target segment, they are further sharpening their distinctive selling points.

Home and garden specialist retailers continues to dominate sales

The majority of home and gardening retail sales continued to be made through home and garden specialist retailers in 2019. A particularly large share of home furnishings were distributed via homewares and home furnishing stores, since many of these retailers stock a well-developed range of both their own lines and other brands, offering a wide range of models, sizes and styles.

Accelerated growth rate expected in the forecast period

In the forecast period, the average annual currant value growth rate is expected to be higher than it was in both 2019 and the review period as a whole. Home improvement will see a particularly strong improvement in its performance as consumers are better able to allocate time and energy to DIY home improvement as the socioeconomic situation improves.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in Hong Kong, China?
What are the major brands in Hong Kong, China?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in Hong Kong, China

EXECUTIVE SUMMARY

Slower value growth in home and garden in 2019

Millennials are driving consumption changes

Players are becoming either more premium or specialised

Home and garden specialist retailers continues to dominate sales

Accelerated growth rate expected in the forecast period

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Distribution of Home and Garden by Format: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format and Category: % Value 2019
Table 7 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Gardening in Hong Kong, China

HEADLINES

PROSPECTS

Millennial consumer base fuels pursuit of functionality and convenience

More variations, but simplicity is still the key for gardening equipment

Indoor plants with value-adding extras thriving

COMPETITIVE LANDSCAPE

Greater specialisation in gardening stores, both chained and independent ones

Husqvarna (Gardena) and Claber ride on multifunctionality

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2014-2019
Table 10 Sales of Gardening by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Gardening: % Value 2015-2019
Table 12 LBN Brand Shares of Gardening: % Value 2016-2019
Table 13 Distribution of Gardening by Format: % Value 2014-2019
Table 14 Forecast Sales of Gardening by Category: Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

Home Furnishings in Hong Kong, China

HEADLINES

PROSPECTS

Multifunctional and expandable furniture gradually emerging

Growing sophistication in furnishing material selection

Major growth potential of LED luminaries and lamps

COMPETITIVE LANDSCAPE

Profilia a pioneer in the smart furniture niche

Leading chained players roll out more tailor-made furniture

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2014-2019
Table 17 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 19 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 20 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 21 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 22 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

Home Improvement in Hong Kong, China

HEADLINES

PROSPECTS

Increasing Do-It-For-Me trend is dragging home improvement down

Consumers embracing a greater variety of artistic styles

Floor/wall covering and home paint becoming more segmented by social class

COMPETITIVE LANDSCAPE

Premium players flourish in bathroom and sanitaryware and kitchen sinks

Nippon Paint and Akzo Nobel continue to lead home improvement

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2014-2019
Table 25 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 27 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 28 Distribution of Home Improvement by Format: % Value 2014-2019
Table 29 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

Homewares in Hong Kong, China

HEADLINES

PROSPECTS

Consumer pursuit of the perfect home continues to fuel growth in homewares

Kitchenware thrives on diversifying consumer base

Stagnating sales in ovenware

COMPETITIVE LANDSCAPE

IKEA’s success is based on its cost-effectiveness and sales tactics

Dynamic thermal drinkware and water bottles

CATEGORY DATA

Table 31 Sales of Homewares by Category: Value 2014-2019
Table 32 Sales of Homewares by Category: % Value Growth 2014-2019
Table 33 Sales of Homewares by Material: % Value 2014-2019
Table 34 NBO Company Shares of Homewares: % Value 2015-2019
Table 35 LBN Brand Shares of Homewares: % Value 2016-2019
Table 36 Distribution of Homewares by Format: % Value 2014-2019
Table 37 Forecast Sales of Homewares by Category: Value 2019-2024
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Home and Garden in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

Slower value growth in home and garden in 2019

Millennials are driving consumption changes

Players are becoming either more premium or specialised

Home and garden specialist retailers continues to dominate sales

Accelerated growth rate expected in the forecast period

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in Hong Kong, China

EXECUTIVE SUMMARY

Slower value growth in home and garden in 2019

Millennials are driving consumption changes

Players are becoming either more premium or specialised

Home and garden specialist retailers continues to dominate sales

Accelerated growth rate expected in the forecast period

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Gardening in Hong Kong, China

HEADLINES

PROSPECTS

Millennial consumer base fuels pursuit of functionality and convenience

More variations, but simplicity is still the key for gardening equipment

Indoor plants with value-adding extras thriving

COMPETITIVE LANDSCAPE

Greater specialisation in gardening stores, both chained and independent ones

Husqvarna (Gardena) and Claber ride on multifunctionality

CATEGORY DATA

Home Furnishings in Hong Kong, China

HEADLINES

PROSPECTS

Multifunctional and expandable furniture gradually emerging

Growing sophistication in furnishing material selection

Major growth potential of LED luminaries and lamps

COMPETITIVE LANDSCAPE

Profilia a pioneer in the smart furniture niche

Leading chained players roll out more tailor-made furniture

CATEGORY DATA

Home Improvement in Hong Kong, China

HEADLINES

PROSPECTS

Increasing Do-It-For-Me trend is dragging home improvement down

Consumers embracing a greater variety of artistic styles

Floor/wall covering and home paint becoming more segmented by social class

COMPETITIVE LANDSCAPE

Premium players flourish in bathroom and sanitaryware and kitchen sinks

Nippon Paint and Akzo Nobel continue to lead home improvement

CATEGORY DATA

Homewares in Hong Kong, China

HEADLINES

PROSPECTS

Consumer pursuit of the perfect home continues to fuel growth in homewares

Kitchenware thrives on diversifying consumer base

Stagnating sales in ovenware

COMPETITIVE LANDSCAPE

IKEA’s success is based on its cost-effectiveness and sales tactics

Dynamic thermal drinkware and water bottles

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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