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Learn moreApr 2019
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In 2018, Hong Kong property prices continued to soar with the property market seeing more small flats being built. Dubbed “nano” flats in the media, these housing units are less than 200sq ft, cost an average of HKD4 million to buy and are popular among young couples.
Consumers are becoming increasingly concerned about the environment seeking eco-friendly products from the home and garden market. Such products include light-emitting diode lamps (LED) which are more energy efficient than incandescent lamps and which are set to replace the latter.
In general, the home and garden market in Hong Kong is highly competitive and fragmented led by the IKEA brand, which offers a wide range of products at reasonable prices. Its stores also benefit from their strategic locations, which has helped IKEA to sustain its prominent position in the industry.
Home and garden specialist retailers remained the most prominent distribution channel for the home and garden market in 2018. As home improvement stores tend to be concentrated in Mong Kok and Wan Chai, local consumers are able to buy these products under one roof.
House prices will continue to soar steadily in the short run making it difficult for average Hong Kong consumers to afford property, even nano apartments. As such, the performance of home and garden products in volume terms is expected to register limited growth.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in Hong Kong, China market research report includes:
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Why buy this report?
This industry report originates from Passport, our DIY and Gardening market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.