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Country Report

Home and Garden in

Home and Garden in Hong Kong, China

May 2021

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on home and garden

Due to the outbreak of COVID-19 in 2020, home and garden in Hong Kong recorded a significant, double-digit value decline of 32%, compared to growth of 3% the previous year.

COVID-19 country impact

While Hong Kong, China initially reacted effectively to COVID-19 and was one of the first places to relax restrictions to allow restaurant dining and hospitality to resume, new restrictions were implemented at the end of July – when the number of cases peaked at a seven-day average of around 130 a day. In January 2021, the government announced another extension of social distancing measures that were initially scheduled to be eased on 20 January 2021.

Company response

In 2020, Dairy Farm International Holdings Ltd retained its lead of the competitive landscape with IKEA, coming in above second-placed player Sea horse from Seven Sea Chemicals (Holding) Ltd. While sales within IKEA dropped due to its main line of business being impacted by the outbreak of COVID-19, the players market share grew over the period and into 2020.

Retailing shift

Online retailing experienced a boom in 2020, as social distancing was put in place, lockdowns were installed, and many consumers were wary of leaving the household. This was particularly the case for those who were elderly or more vulnerable to the virus, who appreciated having deliveries to their home.

What next for home and garden?

As the vaccination program is being implemented in Hong Kong and the COVID-19 situation stabilises, the home and garden landscape is set to post a recovery. Categories that suffered heavily due to the outbreak, including barbeques due to lack of socialising, home furnishing and improvements due to projects being placed on hold, will see recovery from 2021, as consumers begin to invest in their properties once more.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in Hong Kong, China?
What are the major brands in Hong Kong, China?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in Hong Kong, China

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020
Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 5 Distribution of Home and Garden by Format: % Value 2015-2020
Table 6 Distribution of Home and Garden by Format and Category: % Value 2020
Table 7 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gardening in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Indoor plants drive growth as COVID-19 sees consumers spending more time indoors

Smart plant sales benefit from broader availability

Greater specialisation in gardening stores aids sales

RECOVERY AND OPPORTUNITIES

The ongoing impact of COVID-19 affects supply chains

A rise in premiumisation, however, simplicity will remain key for gardening equipment

The millennial consumer base looks for functionality and convenience

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2015-2020
Table 10 Sales of Gardening by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Gardening: % Value 2016-2020
Table 12 LBN Brand Shares of Gardening: % Value 2017-2020
Table 13 Distribution of Gardening by Format: % Value 2015-2020
Table 14 Forecast Sales of Gardening by Category: Value 2020-2025
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

Home Furnishings in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to a double-digit decline as construction projects are cancelled

Working from home boosts sales for home office furniture in 2020

Profilia drives the development of smart furniture in Hong Kong

RECOVERY AND OPPORTUNITIES

Home furnishings recover, and construction projects continue

Smaller living spaces negatively impacts outdoor furniture, while multifunctional options grow

Major growth potential for LED luminaires and lamps

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2015-2020
Table 17 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 19 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 20 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 21 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 22 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home Improvement in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

A halt on renovation projects leads to a sharp decline in 2020

Paint proves popular as wallpaper continues to decline

Nippon Paint and Akzo Nobel continues to lead, improving share in 2020

RECOVERY AND OPPORTUNITIES

New homeowners and the return of renovation projects boosts growth

Wooden flooring becomes fashionable, driving growth

The increasing Do-It-For-Me trend stifles sales for home improvement

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2015-2020
Table 25 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 27 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 28 Distribution of Home Improvement by Format: % Value 2015-2020
Table 29 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Homewares in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

A rise in home cooking boosts sales for kitchen and cookware

Beverageware declines as social occasions are limited during 2020

IKEA’s success is based on its reputation and cost-effectiveness

RECOVERY AND OPPORTUNITIES

Cookware and cutlery struggle as out of home opportunities rise

Kitchenware records growth due to an expansion of the consumer base

Consumer’s pursuit of the perfect home fuels sales over the coming years

CATEGORY DATA

Table 31 Sales of Homewares by Category: Value 2015-2020
Table 32 Sales of Homewares by Category: % Value Growth 2015-2020
Table 33 Sales of Homewares by Material: % Value 2015-2020
Table 34 NBO Company Shares of Homewares: % Value 2016-2020
Table 35 LBN Brand Shares of Homewares: % Value 2017-2020
Table 36 Distribution of Homewares by Format: % Value 2015-2020
Table 37 Forecast Sales of Homewares by Category: Value 2020-2025
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Home and Garden in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in Hong Kong, China

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Gardening in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Indoor plants drive growth as COVID-19 sees consumers spending more time indoors

Smart plant sales benefit from broader availability

Greater specialisation in gardening stores aids sales

RECOVERY AND OPPORTUNITIES

The ongoing impact of COVID-19 affects supply chains

A rise in premiumisation, however, simplicity will remain key for gardening equipment

The millennial consumer base looks for functionality and convenience

CATEGORY DATA

Home Furnishings in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to a double-digit decline as construction projects are cancelled

Working from home boosts sales for home office furniture in 2020

Profilia drives the development of smart furniture in Hong Kong

RECOVERY AND OPPORTUNITIES

Home furnishings recover, and construction projects continue

Smaller living spaces negatively impacts outdoor furniture, while multifunctional options grow

Major growth potential for LED luminaires and lamps

CATEGORY DATA

Home Improvement in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

A halt on renovation projects leads to a sharp decline in 2020

Paint proves popular as wallpaper continues to decline

Nippon Paint and Akzo Nobel continues to lead, improving share in 2020

RECOVERY AND OPPORTUNITIES

New homeowners and the return of renovation projects boosts growth

Wooden flooring becomes fashionable, driving growth

The increasing Do-It-For-Me trend stifles sales for home improvement

CATEGORY DATA

Homewares in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

A rise in home cooking boosts sales for kitchen and cookware

Beverageware declines as social occasions are limited during 2020

IKEA’s success is based on its reputation and cost-effectiveness

RECOVERY AND OPPORTUNITIES

Cookware and cutlery struggle as out of home opportunities rise

Kitchenware records growth due to an expansion of the consumer base

Consumer’s pursuit of the perfect home fuels sales over the coming years

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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