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Home and Garden in the Philippines

May 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in Philippines report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in Philippines?
  • Which are the leading brands in Home and Garden in Philippines?
  • How are products distributed in Home and Garden in Philippines?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in the Philippines

EXECUTIVE SUMMARY

COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gardening in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Horticulture and growing media benefit from home seclusion in 2020, while sales shift online
Ramgo International maintains its leadership in a category with few major players
Urban gardening keeps trending as consumers are increasingly concerned about what they eat and where their food comes from

RECOVERY AND OPPORTUNITIES

Horticulture and growing media are set to perform well in the coming years as Filipinos show increasing interest in growing food and indoor plants at home
E-commerce has good prospects, but home and gardening specialist retailers will remain the destination of choice for one-stop gardening solutions
Government initiatives will seek to raise consumers' level of awareness about sustainability, boosting the popularity of home gardening

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

Home Furnishings in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Home furnishings sees steep decline across many categories in 2020, mitigated only slightly by sales of office furniture and lighting
SM Retail maintains its lead in home furnishings with several home furnishings brands and successful private label brand Home World
Social media has become an effective platform for generating interest and sales of home furnishings

RECOVERY AND OPPORTUNITIES

A fragile economic outlook will have a mixed impact on subcategories within home furnishings in the years ahead
The competitive landscape in home furnishings will remain fairly stable but fragmented across the forecast period
Increased access to credit will enable more consumers to purchase big-ticket home furnishing products in the years ahead

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home Improvement in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Home improvement sees a steep decline in 2020 as local consumers see their budgets tighten and defer home renovation projects
Pacific Paint maintains its lead by creating ties with hardware stores nationwide and pursuing active marketing strategies
Consumers increasingly visit e-commerce sites in 2020 to make price and product comparisons, but store-based retailing remains dominant

RECOVERY AND OPPORTUNITIES

Economic recovery will boost sales as disposable incomes rise and deferred home improvement projects resume
Specialist retailers will retain the highest share of sales as they serve as one-stop shops for homeowners seeking renovation supplies
Floor covering, especially wooden flooring and floor tiles, will benefit the most from increased demand in the construction industry

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Homewares in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Homewares sees a steep decline in 2020 across all subcategories as spending on non-essential items plummets
Tupperware maintains a fragile overall lead ahead of rival Sawasdee Marketing Corp but loses its top ranking in food storage
Homewares benefits more than most categories from e-commerce, with unbranded products and smaller players gaining more traction

RECOVERY AND OPPORTUNITIES

Premium-positioned brands are likely to lose out to low-cost rivals trading online, but ongoing home cooking trends offer scope for growth in cookware
Players will offer new designs and introduce eco-friendly products for a younger working population willing and able to spend
Homewares will recover quickly, with greater demand for food storage containers, reusable products and homewares for new homeowners

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home and Garden research and analysis database.

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