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Home and Garden in Canada

June 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in Canada report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in Canada?
  • Which are the leading brands in Home and Garden in Canada?
  • How are products distributed in Home and Garden in Canada?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in Canada

EXECUTIVE SUMMARY

COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gardening in Canada

KEY DATA FINDINGS

2020 IMPACT

Lockdowns lead to heightened consumer interest in gardening
E-commerce grows in importance, as home improvement and gardening stores are forced to close during lockdowns
Doing more with less

RECOVERY AND OPPORTUNITIES

Post-pandemic normalisation will negatively affect gardening demand
Flight from the cities will help to drive accelerated growth in retail current value sales of lawnmowers
While interest in gardening among younger consumers is growing, baby boomers will remain its mainstay

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

Home Furnishings in Canada

KEY DATA FINDINGS

2020 IMPACT

Spending more time at home, consumers seek to enhance their living space
Lockdowns drive accelerated shift to e-commerce
New stores and increased online presence help Ikea Ltd stay on top

RECOVERY AND OPPORTUNITIES

As consumers spend less time at home, home furnishings will suffer a post-pandemic hangover
Ultra-low mortgage rates will help to support demand for home furnishings
E-commerce will continue to grow in importance

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home Improvement in Canada

KEY DATA FINDINGS

2020 IMPACT

Lockdown drives the rate of growth in home improvement retail current value sales to a ten-year high
Lockdown disruption leads to strong growth in e-commerce
Well known and highly regarded, Stanley Black & Decker Inc’s DeWalt brand is the clear leader in power tools

RECOVERY AND OPPORTUNITIES

With consumers having less time to devote to DIY, home improvement will suffer a brief post-pandemic hangover
E-commerce will continue to grow in importance, as local consumers become increasingly comfortable shopping online
Water-based and acrylic paints will grow in popularity due to tighter regulation and increased interest in environmentally friendly products

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Homewares in Canada

KEY DATA FINDINGS

2020 IMPACT

Lockdown boosts demand for homewares, as consumers prepare and eat more meals at home
Bored consumers cook and bake more
Lockdowns drive surge in online shopping

RECOVERY AND OPPORTUNITIES

With consumers likely to spend less time at home, retail current value sales of homewares will decline during 2021
DTC brands will proliferate and grow in popularity with younger consumers
Social networks will continue to grow in prominence in e-commerce

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home and Garden research and analysis database.

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