All categories of home and garden in Canada registered retail current value growth in 2021, albeit at slightly slower rates than in pandemic-dominated 2020, as consumers continued to invest in their home environments. The country experienced longer and tougher COVID-19-related restrictions than its neighbour the US, which led to increased mental fatigue and mental health concerns among consumers, and, therefore, higher preoccupation with their living spaces.
Sustainability became increasingly important for Canadian consumers, as they looked to protect both the environment and their health. This pushed retailers and manufacturers to innovate and spend on sustainable packaging and products.
The competitive landscape remained extremely fragmented in 2021, as e-commerce became a more and more important channel. However, there was little movement in overall rankings or retail value shares and the traditional leaders in the industry remained to the fore.
As consumers become accustomed to e-commerce shopping, retailers and brand owners are increasingly investing in omnichannel strategies to cater to consumers who prefer to shift between in-store and online experiences and purchases. Even though store-based purchases still dominated home and garden in 2021, e-commerce continued to grow retail value sales to maintain its share, following steady growth in the early-to-mid review period and the leap recorded in 2020.
Smart features like smart indoor gardening or robotic lawn mowers are set to become increasingly popular in the forecast period. More and more consumers are expected to look to add innovative, smart features to their homes.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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