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Home and Garden in Australia

April 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in Australia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in Australia?
  • Which are the leading brands in Home and Garden in Australia?
  • How are products distributed in Home and Garden in Australia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in Australia

EXECUTIVE SUMMARY

COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gardening in Australia

KEY DATA FINDINGS

2020 IMPACT

Gardening sales are boosted by lockdowns and increased disposable income in 2020, with players increasing their online presence in order to remain visible
DuluxGroup (Australia) continues to lead gardening in 2020 thanks to an extensive portfolio and strong presence across retail channels
Robotic lawn mowers maintain highest current value growth in gardening thanks to unique smart features

RECOVERY AND OPPORTUNITIES

The push towards organic media will continue apace in the coming years as Australians seek to limit their use of harsh chemicals
Baby boomers will remain the key consumer group in gardening, but an increase in apartments will fuel growth in indoor plants
Robotic lawn mower players will continue to differentiate through new product development and e-commerce will gain further ground

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

Home Furnishings in Australia

KEY DATA FINDINGS

2020 IMPACT

Home furnishing receives a major boost from sales of office furniture for home working during lockdown
Harvey Norman maintains its lead in home furnishings in 2020, thanks to its wide range and scope
E-commerce gets a boost in 2020 and gains share at the expense of all other retail channels

RECOVERY AND OPPORTUNITIES

The economic landscape offers scope for growth in home furnishings in the coming years, as disposable income is diverted toward improving home environments
Players will invest heavily in improving the consumer experience as they seek to differentiate
Outdoor spaces will become an extension of the indoors for many Australians

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home Improvement in Australia

KEY DATA FINDINGS

2020 IMPACT

Lockdown boosts home improvements as consumers carry out their own small sale renovations
Techtronic Industries Australasia continues to lead home improvement thanks to a surge in demand for power tools as DIY activity booms
An increase in kitchen renovations supports overall growth in home improvement

RECOVERY AND OPPORTUNITIES

Home improvement has a bright future, but growth rates will taper off somewhat as Australians revert to pre-pandemic lifestyles
Innovation in cordless power tools will drive growth in home improvements in the coming years
Premium lacquer and varnish products will continue to grow in popularity as Australians prioritise hygiene and clean aesthetics

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Homewares in Australia

KEY DATA FINDINGS

2020 IMPACT

As eating establishments close, an increase in home cooking during lockdown boosts sales of homewares
Sistema Plastics continues leading homewares in Australia in 2020, but private label gains ground thanks to its affordability
Marketing activity more commonly focuses on education and promoting durability features of cookware products

RECOVERY AND OPPORTUNITIES

At-home cooking trends will continue over the forecast period, but to a lesser degree than that seen in 2020
Sistema Plastics Ltd will continue to lead but will face growing competition from affordable private label brands
Environmental awareness will impact new product development and marketing campaigns in homeware in the future

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home and Garden research and analysis database.

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