2025 Developments
Home and garden in Australia recorded resilient growth in 2025, with retail value reaching AUD31.9 billion and a 3% year-on-year increase, outpacing contraction seen in other regions and underpinned by the population rising to 27.6 million. Attractiveness of the market was reinforced by a clear consumer focus on affordability, adaptability and sustainability, which steered spending towards lower-priced, essential goods and private label products, while premium and discretionary purchases softened. Leading players such as Ikea Pty Ltd and Wesfarmers Ltd achieved robust gains by prioritising value and expanding private label ranges, while retailers and manufacturers that invested in digital integration, transparent supply chains and regulatory compliance were best positioned to benefit from ongoing shifts in consumer behaviour and demographic change. To succeed, brands must align with heightened expectations for sustainable materials, digital convenience, and modular solutions tailored for compact urban living, as well as leverage hybrid shopping journeys that blend e-commerce with experiential in-store offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Australia?
- Which are the leading brands in Home and Garden in Australia?
- How are products distributed in Home and Garden in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Australia
2025 Developments
Key Data Insights
Wesfarmers Leverages Value Focus to Drive Revenue and Earnings Growth
Home Furnishings Leads in the Local Market through Versatility and Value
Bunnings and Husqvarna Fuel Growth with Affordable Green Living Solutions and Smart Tools
Retailers to Accelerate Digital and Sustainable Innovation to Meet Evolving Lifestyles
Home Furnishings to Maintain Lead as Home Improvement and Gardening Gain Momentum
Players Sustain Leadership of Fragmented Landscape through Adaptability and Scale
Home Products Specialists Maintain Dominance
E-Commerce Accelerates with Convenience and Wide Product Offer
Home Improvement in Australia
Key Data Insights
Home Improvement Summary
Bunnings Expands Omnichannel Services to Drive Resilient Diy Demand
Caroma and Dulux Leverage Certification to Win Eco-Conscious Shoppers
Cost-Of-Living Drives Value Focus in Tools and Repair Essentials
Hand Tools and Hardware to Outpace Floor Covering as Homeowners Pursue Value
Digital Tools to Reshape Consumer Engagement and Drive Business Transformation
The Acceleration of Sustainable and Smart Innovation in Home Improvement
Itw Strengthens Distribution and Innovation to Sustain Leadership
Bunnings Leverages Omnichannel Strategy to Deepen Shopper Loyalty
E-Commerce Accelerates in Smaller Diy Categories as Digital Tools Boost Adoption
Gardening in Australia
Key Data Insights
Gardening Summary
Richgro and Yates Accelerate Eco Innovation as Climate Concerns Drive Purchasing
Bunnings and Urban Dwellers Boost Demand for Indoor and Compact Solutions
Husqvarna’S Wire-Free Mowers and Smart Irrigation Spark a Technology Shift
Tech-Savvy Urban Gardeners to Drive Surge in Smart Solutions
Eco-Friendly Practices and Urbanisation to Redefine Australian Gardening
The Rise of Smart Technology and Automation
Ryobi and Yates Sustain Lead as Loyalty and Innovation Shape Choices
Bunnings Leverages In-Store Expertise to Sustain Hands-On Shopping
Retail E-Commerce Accelerates as Click-And-Collect Expands
Homewares in Australia
Key Data Insights
Homewares Summary
K-Mart’S Value Focus Lifts Earnings as Cost Pressures Drive Cautious Spending
Temple & Webster Drives Digital Innovation to Capture Comparison Shoppers
Ikea and Sistema Respond as Eco-Material Scrutiny Redefines Purchase Decisions
Urban Australians to Prioritise Functional Designs as Online Shopping Accelerates
Dining Set to Gain Momentum as At-Home Entertaining Reshapes Spending
Retailers to Invest in Sustainability and Digital Tools to Meet Evolving Demands
Wesfarmers Sustains Leadership as Value and Design Drive Loyalty
Department Stores Retain Loyalty through Omnichannel Experiences
Temple & Webster Accelerates E-Commerce Growth with Digital Innovation
Ikea Builds Loyalty through Experiential Retail and Circular Initiatives
Home Furnishings in Australia
Key Data Insights
Home Furnishings Summary
Ikea Elevates Sustainability Baseline and Boosts Consumer Trust
Modular Designs Address Shrinking Living Spaces in Australia
The Evolution of "Phygital" Furnishings Retail
Retailers to Embrace Omnichannel Strategies as Digital Trust Becomes Decisive
Shoppers to Demand Sustainable, Durable Furnishings as Regulation Tightens
Indoor Living Set to Drive Spend While Outdoor Living Will Accelerate Innovation
Ikea and Harvey Norman Strengthen Loyalty through Digital Innovation and Sustainability
Homewares Stores Sustain Leadership Driven by Importance of In-Person Assessment
Ikea Accelerates Circular Retail and Digital Innovation to Boost Loyalty
Augmented Reality and Digital Tools Drive Online Home Upgrades
Sustainable Materials and Circular Design Principles
Multifunctional Solutions for Compact Urban Spaces
Smart Technology and Digital Integration in Product Design
Country Reports Disclaimer
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home and Garden research and analysis database.
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