In 2022, home and garden witnessed a strong slowdown in its growth rate in current value terms, and a decline in sales at constant 2022 prices. This was underpinned by the diminishing of the pandemic-induced spending splurge and the consumer appetite for creating a comfortable living environment.
A broad trend observed in 2022 across most categories within home and garden was the push towards sustainable consumption and production practices. Australians are now becoming increasingly conscious of their consumption choices, and often trace the environmental impacts of the products they purchase.
IKEA was the leading brand in home and garden in value terms in 2022, closely followed by Harvey Norman, Freedom, and Ryobi. However, there is strong diversity in the competitive landscape when it comes to the individual categories within home and garden.
A consistent retail trend observed across home and garden in 2022 was an uptick in e-commerce sales compared with the previous year. This was a continuation of the trend observed during the pandemic, when consumers largely spent time at home, and increasingly purchased through online channels.
In the early forecast period, home and garden in Australia is expected to face challenges in terms of the impact of rising interest rates and cost inflation, which will limit growth rates. Many manufacturers have reported increases in average unit prices to offset rising cost inputs.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.See All of Our Definitions
This report originates from Passport, our Home and Garden research and analysis database.
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