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Country Report

Home and Garden in

Home and Garden in Taiwan

35 pages, Apr 2018

US$2,100

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Executive Summary

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Home and garden posts slower decline in overall value terms in 2017

Retail value in home and garden records a slower decline in current terms in 2017 compared to 2016. Major influencing factors for this slowdown included continued economic recession, knock-on effects of stricter government regulations to reduce real estate speculation, weaker purchasing power as well as revisions in new labour laws implemented by the Taiwanese Government since January 2017.

Depressed economic outlook, stagnant housing market and revisions in labour laws negatively impact overall performance

Despite real GDP in Taiwan in 2017 increasing slightly compared to 2016, the real estate speculation cooling policies launched since 2016 suppressed overall economic recovery. Since January 2017, the new labour laws for one fixed and one flexible day off per week came into effect, adding more labour costs to manufacturers and distributors hiring workers working six days per week.

The industry remains split between domestic and international players

Due to the large number of branded and unbranded products in home and garden, it is not easy for any player in Taiwan to achieve dominance. Owing to its ever-changing decorative styles, diverse product models and unique one-stop-shopping experience, Dairy Farm International Holdings introducing IKEA Taiwan, retained its leading position since 2012.

Homewares and home furnishing stores maintains lead in distribution

Homewares and home furnishing stores continued to lead distribution channels in home and garden in 2017. Compared to neighbouring countries, widespread independent retailers across the country led to a greater preference for store-based retailing than others, which can be attributed to more direct experience and free consultation offered in physical stores as well as competitive prices.

Home and garden is expected to see a slow recovery

Home and garden is projected to record a further modest decline over the forecast period, as there is no evident sign of a quick recovery in the overall economy in Taiwan. Key drivers of this drop in retail value will be slower bounces in local economy, gloomy prognosis for most players in home furnishings and home improvement and continued lower birth rate.

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Home and Garden Sample Report Home and Garden Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in Taiwan?
What are the major brands in Taiwan?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in Taiwan

EXECUTIVE SUMMARY

Home and garden posts slower decline in overall value terms in 2017

Depressed economic outlook, stagnant housing market and revisions in labour laws negatively impact overall performance

The industry remains split between domestic and international players

Homewares and home furnishing stores maintains lead in distribution

Home and garden is expected to see a slow recovery

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Gardening in Taiwan

HEADLINES

PROSPECTS

Gardening increases slowly due to the economy and poor acceptance

Indoor plants remains the largest category, while seeds maintains fastest growth

Consumers still prefer garden centres for various products

COMPETITIVE LANDSCAPE

Taiwan Horticultural Co leads gardening due to wider product portfolio

Domestic players dominate due to familiarity and stronger connection

Brands remain of little interest to local consumers

CATEGORY DATA

Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Home Furnishings in Taiwan

HEADLINES

PROSPECTS

Salaries, economy and labour laws negatively impact category

Indoor furniture declines further, while home textiles grows modestly

Light-emitting diode lamps (LED) posts the fastest value growth

COMPETITIVE LANDSCAPE

Dairy Farm International Holdings remains the leading player in 2017

Sales are divided between domestic and international players

Retail consolidation and secondary brands boost company exposure

CATEGORY DATA

Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Home Improvement in Taiwan

HEADLINES

PROSPECTS

Strict housing policies and labour laws negatively impact performance

Floor and wall tiles maintain fastest declines in 2017

Home paint, bathroom and sanitaryware, and power tools decline

COMPETITIVE LANDSCAPE

Yung Chi Paint & Varnish MFG Co retains lead despite 2017 decline

Domestic players account for the majority of overall value sales

TV advertising campaigns remain a major marketing method

CATEGORY DATA

Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Homewares in Taiwan

HEADLINES

PROSPECTS

Homewares remains the only entirely positive category

Stove top cookware remains stable due to long replacement cycles

Unbranded products still account for the majority of homewares

COMPETITIVE LANDSCAPE

Dairy Farm International Holdings leads due to diversified products

Domestic and international players split homewares sales equally

Bonus points promotions help boost brand visibility among consumers

CATEGORY DATA

Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Home and Garden in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

Home and garden posts slower decline in overall value terms in 2017

Depressed economic outlook, stagnant housing market and revisions in labour laws negatively impact overall performance

The industry remains split between domestic and international players

Homewares and home furnishing stores maintains lead in distribution

Home and garden is expected to see a slow recovery

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home and Garden in Taiwan

EXECUTIVE SUMMARY

Home and garden posts slower decline in overall value terms in 2017

Depressed economic outlook, stagnant housing market and revisions in labour laws negatively impact overall performance

The industry remains split between domestic and international players

Homewares and home furnishing stores maintains lead in distribution

Home and garden is expected to see a slow recovery

MARKET DATA

SOURCES

Gardening in Taiwan

HEADLINES

PROSPECTS

Gardening increases slowly due to the economy and poor acceptance

Indoor plants remains the largest category, while seeds maintains fastest growth

Consumers still prefer garden centres for various products

COMPETITIVE LANDSCAPE

Taiwan Horticultural Co leads gardening due to wider product portfolio

Domestic players dominate due to familiarity and stronger connection

Brands remain of little interest to local consumers

CATEGORY DATA

Home Furnishings in Taiwan

HEADLINES

PROSPECTS

Salaries, economy and labour laws negatively impact category

Indoor furniture declines further, while home textiles grows modestly

Light-emitting diode lamps (LED) posts the fastest value growth

COMPETITIVE LANDSCAPE

Dairy Farm International Holdings remains the leading player in 2017

Sales are divided between domestic and international players

Retail consolidation and secondary brands boost company exposure

CATEGORY DATA

Home Improvement in Taiwan

HEADLINES

PROSPECTS

Strict housing policies and labour laws negatively impact performance

Floor and wall tiles maintain fastest declines in 2017

Home paint, bathroom and sanitaryware, and power tools decline

COMPETITIVE LANDSCAPE

Yung Chi Paint & Varnish MFG Co retains lead despite 2017 decline

Domestic players account for the majority of overall value sales

TV advertising campaigns remain a major marketing method

CATEGORY DATA

Homewares in Taiwan

HEADLINES

PROSPECTS

Homewares remains the only entirely positive category

Stove top cookware remains stable due to long replacement cycles

Unbranded products still account for the majority of homewares

COMPETITIVE LANDSCAPE

Dairy Farm International Holdings leads due to diversified products

Domestic and international players split homewares sales equally

Bonus points promotions help boost brand visibility among consumers

CATEGORY DATA

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Want to find out more about this report?

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