Home and Garden in Taiwan

Home and Garden in Taiwan

EXECUTIVE SUMMARY

Home and garden posts slower decline in overall value terms in 2017

Depressed economic outlook, stagnant housing market and revisions in labour laws negatively impact overall performance

The industry remains split between domestic and international players

Homewares and home furnishing stores maintains lead in distribution

Home and garden is expected to see a slow recovery

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Gardening in Taiwan

HEADLINES

PROSPECTS

Gardening increases slowly due to the economy and poor acceptance

Indoor plants remains the largest category, while seeds maintains fastest growth

Consumers still prefer garden centres for various products

COMPETITIVE LANDSCAPE

Taiwan Horticultural Co leads gardening due to wider product portfolio

Domestic players dominate due to familiarity and stronger connection

Brands remain of little interest to local consumers

CATEGORY DATA

Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Home Furnishings in Taiwan

HEADLINES

PROSPECTS

Salaries, economy and labour laws negatively impact category

Indoor furniture declines further, while home textiles grows modestly

Light-emitting diode lamps (LED) posts the fastest value growth

COMPETITIVE LANDSCAPE

Dairy Farm International Holdings remains the leading player in 2017

Sales are divided between domestic and international players

Retail consolidation and secondary brands boost company exposure

CATEGORY DATA

Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Home Improvement in Taiwan

HEADLINES

PROSPECTS

Strict housing policies and labour laws negatively impact performance

Floor and wall tiles maintain fastest declines in 2017

Home paint, bathroom and sanitaryware, and power tools decline

COMPETITIVE LANDSCAPE

Yung Chi Paint & Varnish MFG Co retains lead despite 2017 decline

Domestic players account for the majority of overall value sales

TV advertising campaigns remain a major marketing method

CATEGORY DATA

Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Homewares in Taiwan

HEADLINES

PROSPECTS

Homewares remains the only entirely positive category

Stove top cookware remains stable due to long replacement cycles

Unbranded products still account for the majority of homewares

COMPETITIVE LANDSCAPE

Dairy Farm International Holdings leads due to diversified products

Domestic and international players split homewares sales equally

Bonus points promotions help boost brand visibility among consumers

CATEGORY DATA

Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

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