Home and Garden in Taiwan

May 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in Taiwan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in Taiwan?
  • Which are the leading brands in Home and Garden in Taiwan?
  • How are products distributed in Home and Garden in Taiwan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in Taiwan

EXECUTIVE SUMMARY

Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2016-2021 Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021 Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021 Table 5 Distribution of Home and Garden by Format: % Value 2016-2021 Table 6 Distribution of Home and Garden by Format and Category: % Value 2021 Table 7 Forecast Sales of Home and Garden by Category: Value 2021-2026 Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Home Improvement in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Flourishing real estate market and revenge shopping support higher sales value of home improvement
Faster growth through e-commerce pushes key players to change their sales strategies accordingly
Yung Chi Paint & Varnish MFG Co regains leadership of home improvement in 2021

PROSPECTS AND OPPORTUNITIES

Home improvement expected to record stable growth in 2022 and beyond
Television advertising remains one of the most significant marketing strategies
New home improvement brands emerge in retailing channels

CATEGORY DATA

Table 9 Sales of Home Improvement by Category: Value 2016-2021 Table 10 Sales of Home Improvement by Category: % Value Growth 2016-2021 Table 11 NBO Company Shares of Home Improvement: % Value 2017-2021 Table 12 LBN Brand Shares of Home Improvement: % Value 2018-2021 Table 13 Distribution of Home Improvement by Format: % Value 2016-2021 Table 14 Forecast Sales of Home Improvement by Category: Value 2021-2026 Table 15 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

Gardening in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Gardening sales rise in 2021 due to longer time spent at home in Taiwan, especially during the semi-lockdown period
Indoor plants remain largest value category in gardening
Green Orchids Co retains its leadership due to wider distribution and a varied product portfolio

PROSPECTS AND OPPORTUNITIES

Stable growth for gardening despite growing mobility, due to new consumer base
E-commerce to consolidate sales performance, while ironmongers will continue to witness increasing sales
Local brands to continue dominating overall sales due to fewer foreign names emerging

CATEGORY DATA

Table 16 Sales of Gardening by Category: Value 2016-2021 Table 17 Sales of Gardening by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Gardening: % Value 2017-2021 Table 19 LBN Brand Shares of Gardening: % Value 2018-2021 Table 20 Distribution of Gardening by Format: % Value 2016-2021 Table 21 Forecast Sales of Gardening by Category: Value 2021-2026 Table 22 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

Homewares in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Homewares posts fastest value growth during the semi-lockdown period
Stove top cookware reverses declining trend of 2020 to register most dynamic value growth rate within homewares in 2021
IKEA remains leading brand in highly fragmented competitive landscape

PROSPECTS AND OPPORTUNITIES

Homewares is expected to see slow but stable growth considering higher rate of purchases noted in 2021
Unbranded products expected to account for majority of homewares in Taiwan
Innovative marketing methods are being developed by multiple brands

CATEGORY DATA

Table 23 Sales of Homewares by Category: Value 2016-2021 Table 24 Sales of Homewares by Category: % Value Growth 2016-2021 Table 25 Sales of Homewares by Material: % Value 2016-2021 Table 26 NBO Company Shares of Homewares: % Value 2017-2021 Table 27 LBN Brand Shares of Homewares: % Value 2018-2021 Table 28 Distribution of Homewares by Format: % Value 2016-2021 Table 29 Forecast Sales of Homewares by Category: Value 2021-2026 Table 30 Forecast Sales of Homewares by Category: % Value Growth 2021-2026

Home Furnishings in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong sales for home furnishings due to thriving real estate market despite new wave in May 2021
Indoor furniture continues to gain momentum in 2021 following pre-pandemic declines
IKEA retains leadership but competition intensifies, supported by shifting consumption behaviour among Taiwanese

PROSPECTS AND OPPORTUNITIES

Home furnishings anticipated to maintain growth trend in 2022 and beyond
E-commerce to strengthen its position over the forecast period
Further development likely since launch of different retailing models

CATEGORY DATA

Table 31 Sales of Home Furnishings by Category: Value 2016-2021 Table 32 Sales of Home Furnishings by Category: % Value Growth 2016-2021 Table 33 NBO Company Shares of Home Furnishings: % Value 2017-2021 Table 34 LBN Brand Shares of Home Furnishings: % Value 2018-2021 Table 35 LBN Brand Shares of Light Sources: % Value 2018-2021 Table 36 Distribution of Home Furnishings by Format: % Value 2016-2021 Table 37 Forecast Sales of Home Furnishings by Category: Value 2021-2026 Table 38 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Home and Garden

      • Bathroom and Sanitaryware
        • Carpets
        • Floor Tiles
        • Wooden Flooring
        • Other Floor Covering
      • Hand Tools
      • Hardware
        • Lacquer and Varnish
        • Decorative Paint
      • Kitchen Sinks
          • Corded Drills
          • Cordless Drills
          • Other Corded Power Tools
          • Other Cordless Power Tools
        • Wall Tiles
        • Wallpaper
      • Other Home Improvement
          • Fertiliser
          • Soil
          • Pest Control
          • Herbicides
        • Gardening Hand Tools
        • Gardening Power Tools
          • Walk Power Lawn Mowers
          • Riding Lawn Mowers
          • Robotic Lawn Mowers
        • Watering
        • Indoor Plants
        • Seeds
        • Other Horticulture
      • Pots and Planters
      • Other Gardening
        • Beverageware
        • Cutlery
        • Dinnerware
          • Ovenware
          • Stove Top Cookware
          • Food Storage
          • Kitchen Utensils
          • Bath Textiles
          • Bed Textiles
          • Kitchen and Dining Textiles
          • Living Room Textiles
          • Rugs
            • Beds
            • Chests of Drawers
            • Mattresses
            • Wardrobes
          • Dining Furniture
          • Home Office Furniture
          • Kitchen Furniture
          • Living Room Furniture
            • Sofa Beds
            • Other Sofas
            • Other Sitting Furniture
          • Storage Furniture
          • Other Indoor Furniture
          • Blinds
          • Curtains
          • Charcoal Barbecues
          • Electric Barbecues
          • Gas Barbecues
        • Outdoor Furniture
        • Lighting Fixtures
          • Incandescent Lamps
          • Halogen Lamps
          • Linear Fluorescent Lamps (LFL)
          • Compact Fluorescent Lamps (CFL)
          • Light-Emitting Diode Lamps (LED)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

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This report originates from Passport, our Home and Garden research and analysis database.

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