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Country Report

Home and Garden in

Home and Garden in Taiwan

Apr 2020

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Home and garden sees continued overall decline, though gardening shows new growth

Home and garden continued to decline in Taiwan in 2019, though its overall decline was marginally slower than in 2018. Sales remain affected by economic uncertainty along with weakening purchasing power and stagnation in wages.

Brands get creative with marketing to capture new consumers

Against the background of a sluggish economy, operators in home and garden are competing within an increasingly competitive environment. During 2019 players focused efforts on reaching as broad a consumer base as possible, through diverse marketing strategies and expanded product portfolios.

Domestic players utilise local knowledge as foreign brands appeal to high earners

Home and garden in Taiwan remained highly fragmented in 2019, with a strong presence of unbranded products. Dairy Farm International Home Furnishings Taiwan Ltd was the overall leader through its IKEA brand, which also led home furnishings and homewares.

Home and garden specialist retailers continues to dominate sales as e-commerce sees slow growth

Home and garden specialist retailers was the dominant retailing channel in home and garden in Taiwan in 2019. The country enjoys a vast number of independent retailers, with the result that Taiwanese consumers remain more inclined to shopping at store-based outlets than consumers in neighbouring regions do.

Growth will be slight and slow over the forecast period

Home and garden will see only slow recovery over the forecast period. Ongoing economic and political uncertainty will sustain conservative consumption habits, forcing players to develop innovative marketing strategies and diverse product portfolios to broaden their consumer bases.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in Taiwan?
What are the major brands in Taiwan?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in Taiwan

EXECUTIVE SUMMARY

Home and garden sees continued overall decline, though gardening shows new growth

Brands get creative with marketing to capture new consumers

Domestic players utilise local knowledge as foreign brands appeal to high earners

Home and garden specialist retailers continues to dominate sales as e-commerce sees slow growth

Growth will be slight and slow over the forecast period

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Distribution of Home and Garden by Format: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format and Category: % Value 2019
Table 7 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

Summary 1 Research Sources

Gardening in Taiwan

HEADLINES

PROSPECTS

Gardening shows signs of new life as consumers overcome obstacles to grow

Indoor plants popular as decorative and functional additions to the home

Home improvement and gardening stores dominates distribution

COMPETITIVE LANDSCAPE

Green Orchids Co leads, followed closely by Taiwan Horticultural Co

Domestic players benefit from connection with local consumers

Consumers focus on price over brand and remain unmoved by smart gardening products

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2014-2019
Table 10 Sales of Gardening by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Gardening: % Value 2015-2019
Table 12 LBN Brand Shares of Gardening: % Value 2016-2019
Table 13 Distribution of Gardening by Format: % Value 2014-2019
Table 14 Forecast Sales of Gardening by Category: Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

Home Furnishings in Taiwan

HEADLINES

PROSPECTS

Economic uncertainty contributes to decline in home furnishings

Decline in indoor furniture slows, but bed textiles continues to suffer

LED lamps leads growth in lighting

COMPETITIVE LANDSCAPE

Dairy Farm International leads with IKEA

Players engage in diverse expansion strategies

E-Commerce has increased impact on home furnishings

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2014-2019
Table 17 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 19 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 20 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 21 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 22 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

Home Improvement in Taiwan

HEADLINES

PROSPECTS

Weak performances and labour law revisions hamper growth

Decline in floor and wall tiles continues

Home paint suffers, while big brands turn focus to washlets

COMPETITIVE LANDSCAPE

Yung Chi Paint & Varnish leads with Rainbow, safely ahead of second-ranked Dulux brand

Domestic players outnumber foreign brands in home improvement

Players forecast to increase investment in creative marketing strategies

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2014-2019
Table 25 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 27 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 28 Distribution of Home Improvement by Format: % Value 2014-2019
Table 29 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

Homewares in Taiwan

HEADLINES

PROSPECTS

Homewares sees continued decline in 2019

Decline in stove top cookware prompts investment in new designs

Unbranded products still account for majority of sales in homewares

COMPETITIVE LANDSCAPE

Dairy Farm International leads by a very narrow margin

Distribution channels differ between domestic and multinational brands

Brands focus on marketing and promotions to reach broader consumer base

CATEGORY DATA

Table 31 Sales of Homewares by Category: Value 2014-2019
Table 32 Sales of Homewares by Category: % Value Growth 2014-2019
Table 33 Sales of Homewares by Material: % Value 2014-2019
Table 34 NBO Company Shares of Homewares: % Value 2015-2019
Table 35 LBN Brand Shares of Homewares: % Value 2016-2019
Table 36 Distribution of Homewares by Format: % Value 2014-2019
Table 37 Forecast Sales of Homewares by Category: Value 2019-2024
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Home and Garden in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

Home and garden sees continued overall decline, though gardening shows new growth

Brands get creative with marketing to capture new consumers

Domestic players utilise local knowledge as foreign brands appeal to high earners

Home and garden specialist retailers continues to dominate sales as e-commerce sees slow growth

Growth will be slight and slow over the forecast period

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in Taiwan

EXECUTIVE SUMMARY

Home and garden sees continued overall decline, though gardening shows new growth

Brands get creative with marketing to capture new consumers

Domestic players utilise local knowledge as foreign brands appeal to high earners

Home and garden specialist retailers continues to dominate sales as e-commerce sees slow growth

Growth will be slight and slow over the forecast period

MARKET DATA

CORONAVIRUS (COVID-19)

SOURCES

Gardening in Taiwan

HEADLINES

PROSPECTS

Gardening shows signs of new life as consumers overcome obstacles to grow

Indoor plants popular as decorative and functional additions to the home

Home improvement and gardening stores dominates distribution

COMPETITIVE LANDSCAPE

Green Orchids Co leads, followed closely by Taiwan Horticultural Co

Domestic players benefit from connection with local consumers

Consumers focus on price over brand and remain unmoved by smart gardening products

CATEGORY DATA

Home Furnishings in Taiwan

HEADLINES

PROSPECTS

Economic uncertainty contributes to decline in home furnishings

Decline in indoor furniture slows, but bed textiles continues to suffer

LED lamps leads growth in lighting

COMPETITIVE LANDSCAPE

Dairy Farm International leads with IKEA

Players engage in diverse expansion strategies

E-Commerce has increased impact on home furnishings

CATEGORY DATA

Home Improvement in Taiwan

HEADLINES

PROSPECTS

Weak performances and labour law revisions hamper growth

Decline in floor and wall tiles continues

Home paint suffers, while big brands turn focus to washlets

COMPETITIVE LANDSCAPE

Yung Chi Paint & Varnish leads with Rainbow, safely ahead of second-ranked Dulux brand

Domestic players outnumber foreign brands in home improvement

Players forecast to increase investment in creative marketing strategies

CATEGORY DATA

Homewares in Taiwan

HEADLINES

PROSPECTS

Homewares sees continued decline in 2019

Decline in stove top cookware prompts investment in new designs

Unbranded products still account for majority of sales in homewares

COMPETITIVE LANDSCAPE

Dairy Farm International leads by a very narrow margin

Distribution channels differ between domestic and multinational brands

Brands focus on marketing and promotions to reach broader consumer base

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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