Home and garden in Taiwan experienced static growth in constant value terms in 2022, in contrast to the more buoyant performance of the previous year. Nonetheless, it saw rising demand (in constant 2022 prices) when compared to the pre-pandemic period.
In 2022, Taiwanese consumers continued to focus on improving their homes, which led to increased sales of certain home improvement products, such as floor tiles, wallpaper, wall tiles and decorative paint (in constant 2022 prices). Wallpapers are becoming increasingly popular in Taiwan, thanks to their versatility in terms of design, pattern and texture, allowing the consumer to achieve looks that are not possible with paint alone.
The competitive landscape of home and garden in Taiwan remained highly fragmented in 2022, with overall leader Dairy Farm International Home Furnishings Taiwan Limited (which locally represents Swedish brand IKEA), retaining single-digit value share. IKEA’s popularity in Taiwan is due to its wide range of stylish and affordably priced furniture and homeware items that cater to different customer tastes.
In 2022, the easing of COVID-19-related restrictions resulted in a renewed interest in visiting bricks-and-mortar stores, with consumers preferring to be able to see, touch and try out products before making a purchase. Within offline retailing, non-grocery retailers, particularly, home product specialists, dominated the market in terms of value sales, due to their convenient locations, flexible operating hours, and diverse product offerings that catered to customers' specific needs.
The forecast period is expected to witness a burgeoning interest in indoor gardening, which will allow individuals living in small apartments or with limited access to outdoor spaces, to grow plants, herbs, and vegetables. This will translate into buoyant sales of pots and planters in constant 2022 prices.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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