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Country Report

Home and Garden in

Home and Garden in Taiwan

Apr 2021

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on home and garden

Home and garden experienced a marginal improvement in 2020 in terms of value growth compared to the declines recorded by the market over much of the review period. Unlike many other countries, Taiwan did not enter into a national lockdown after the global outbreak of COVID-19, although local consumers experienced various initial restrictions from February to May.

COVID-19 country impact

The government in Taiwan has not introduced any lockdowns to date. From 28 January 2020, it started quarantining people with travel histories that might have exposed them to COVID-19.

Company response

Even though the pandemic was deemed to be under control in Taiwan in 2020, consumers remained vigilant about personal hygiene and safety, whilst some remained conservative in their purchasing behaviour due to lingering price sensitivity and weak consumer sentiment with concerns about the foreseeable future combined with possible post-COVID outcomes and political uncertainty. These factors led to greater polarisation amongst the Taiwanese in 2020.

Retailing shift

There were no enforced store closures or major restrictions adopted in 2020 in Taiwan as a result of the pandemic, with consumers only required to wear face masks along with the suggestion to maintain a safe distance in certain public areas. Homewares and home furnishing stores therefore remained the leading distribution channel for the market, followed by home improvement and gardening stores, as consumers like to obtain advice from sales assistants regarding certain products, particularly before they embark on a home renovation project.

What next for home and garden?

The ongoing limited negative impact of the pandemic in Taiwan, an improving local economy, further likely investment in real estate, and strengthening consumer sentiment are all factors which could support a more positive outlook for home and garden over the forecast period. However, this will depend on the country continuing to contain any further outbreaks.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in Taiwan?
What are the major brands in Taiwan?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in Taiwan

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020
Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 5 Distribution of Home and Garden by Format: % Value 2015-2020
Table 6 Distribution of Home and Garden by Format and Category: % Value 2020
Table 7 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gardening in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Despite lack of a national lockdown, cautious consumers spend longer time at home early in the year, indulging in relaxing gardening activities

Limited gardening space favours indoor plants and seeds in Taiwan

Leading player Green Orchids gains further share within highly fragmented competitive landscape dominated by local companies

RECOVERY AND OPPORTUNITIES

Gardening offers potential for further growth over the forecast period

Despite further likely share gain for e-commerce, specialist store-based retailers will remain popular amongst local consumers

Foreign players will continue to struggle to penetrate category due to dominance of affordable local brands

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2015-2020
Table 10 Sales of Gardening by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Gardening: % Value 2016-2020
Table 12 LBN Brand Shares of Gardening: % Value 2017-2020
Table 13 Distribution of Gardening by Format: % Value 2015-2020
Table 14 Forecast Sales of Gardening by Category: Value 2020-2025
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

Home Furnishings in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Unexpected upturn in real estate market in 2020 supports improving performance of home furnishings in 2020

Indoor furniture and home textiles benefit from upturn in real estate and longer time spent at home in Q1

IKEA further consolidates its leadership in 2020, popular for its one-stop shopping concept

RECOVERY AND OPPORTUNITIES

Further growth momentum predicted for home furnishings over the forecast period

Further penetration of e-commerce and crowdfunding to support local brands

Greater differentiation and innovation needed to stand out from the competition

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2015-2020
Table 17 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 19 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 20 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 21 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 22 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home Improvement in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Unexpected upturn in real estate sales in 2020 boosts sales of home improvement

Floor covering and wall tiles continue to struggle

Yung Chi Paint & Varnish MFG Co Ltd retains overall leadership of home improvement in 2020 but competitors record more dynamic performances

RECOVERY AND OPPORTUNITIES

More positive outlook predicted for home improvement over the forecast period

Despite popular television advertising, players are likely to look to more creative marketing to expand consumer reach

POYA Home continues to expand its chain of outlets amongst a wealth of independent hardware stores

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2015-2020
Table 25 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 27 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 28 Distribution of Home Improvement by Format: % Value 2015-2020
Table 29 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Homewares in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Overall decline for homewares in 2020, driven by stove top cookware

Players forced to look at innovative ways to attract consumers in the face of declining demand

Further consolidation amongst leading players despite highly fragmented competitive landscape

RECOVERY AND OPPORTUNITIES

More positive outlook for homewares over the forecast period

Unbranded to remain dominant despite further share gain by leading players

Innovative marketing strategies to be adopted by brands

CATEGORY DATA

Table 31 Sales of Homewares by Category: Value 2015-2020
Table 32 Sales of Homewares by Category: % Value Growth 2015-2020
Table 33 Sales of Homewares by Material: % Value 2015-2020
Table 34 NBO Company Shares of Homewares: % Value 2016-2020
Table 35 LBN Brand Shares of Homewares: % Value 2017-2020
Table 36 Distribution of Homewares by Format: % Value 2015-2020
Table 37 Forecast Sales of Homewares by Category: Value 2020-2025
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Home and Garden in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in Taiwan

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Gardening in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Despite lack of a national lockdown, cautious consumers spend longer time at home early in the year, indulging in relaxing gardening activities

Limited gardening space favours indoor plants and seeds in Taiwan

Leading player Green Orchids gains further share within highly fragmented competitive landscape dominated by local companies

RECOVERY AND OPPORTUNITIES

Gardening offers potential for further growth over the forecast period

Despite further likely share gain for e-commerce, specialist store-based retailers will remain popular amongst local consumers

Foreign players will continue to struggle to penetrate category due to dominance of affordable local brands

CATEGORY DATA

Home Furnishings in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Unexpected upturn in real estate market in 2020 supports improving performance of home furnishings in 2020

Indoor furniture and home textiles benefit from upturn in real estate and longer time spent at home in Q1

IKEA further consolidates its leadership in 2020, popular for its one-stop shopping concept

RECOVERY AND OPPORTUNITIES

Further growth momentum predicted for home furnishings over the forecast period

Further penetration of e-commerce and crowdfunding to support local brands

Greater differentiation and innovation needed to stand out from the competition

CATEGORY DATA

Home Improvement in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Unexpected upturn in real estate sales in 2020 boosts sales of home improvement

Floor covering and wall tiles continue to struggle

Yung Chi Paint & Varnish MFG Co Ltd retains overall leadership of home improvement in 2020 but competitors record more dynamic performances

RECOVERY AND OPPORTUNITIES

More positive outlook predicted for home improvement over the forecast period

Despite popular television advertising, players are likely to look to more creative marketing to expand consumer reach

POYA Home continues to expand its chain of outlets amongst a wealth of independent hardware stores

CATEGORY DATA

Homewares in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Overall decline for homewares in 2020, driven by stove top cookware

Players forced to look at innovative ways to attract consumers in the face of declining demand

Further consolidation amongst leading players despite highly fragmented competitive landscape

RECOVERY AND OPPORTUNITIES

More positive outlook for homewares over the forecast period

Unbranded to remain dominant despite further share gain by leading players

Innovative marketing strategies to be adopted by brands

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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