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Learn moreApr 2020
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Home and garden continued to decline in Taiwan in 2019, though its overall decline was marginally slower than in 2018. Sales remain affected by economic uncertainty along with weakening purchasing power and stagnation in wages.
Against the background of a sluggish economy, operators in home and garden are competing within an increasingly competitive environment. During 2019 players focused efforts on reaching as broad a consumer base as possible, through diverse marketing strategies and expanded product portfolios.
Home and garden in Taiwan remained highly fragmented in 2019, with a strong presence of unbranded products. Dairy Farm International Home Furnishings Taiwan Ltd was the overall leader through its IKEA brand, which also led home furnishings and homewares.
Home and garden specialist retailers was the dominant retailing channel in home and garden in Taiwan in 2019. The country enjoys a vast number of independent retailers, with the result that Taiwanese consumers remain more inclined to shopping at store-based outlets than consumers in neighbouring regions do.
Home and garden will see only slow recovery over the forecast period. Ongoing economic and political uncertainty will sustain conservative consumption habits, forcing players to develop innovative marketing strategies and diverse product portfolios to broaden their consumer bases.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in Taiwan market research report includes:
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Why buy this report?
This industry report originates from Passport, our DIY and Gardening market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.