Home and garden was heavily impacted by the state of the property and housing market in 2021. High demand for property was triggered by very low interest rates, with consumers looking for both old and new flats.
The impact of COVID-19 was still observable within home and garden in 2021, particularly in terms of its impact on consumer behaviour. Most Poles continued to spend more time at home both for work and leisure, while schools made use of distance learning for much of the year.
Home and garden in Poland is highly fragmented with new companies constantly emerging in the market. However, faced with challenging circumstances due to COVID-19 it was the larger businesses that tended to manage the situation better in 2020/2021, with some smaller players struggling to stay afloat and even being forced out of the market or going bankrupt.
E-commerce was already thriving in home and garden in Poland even before the outbreak of COVID-19, but the pandemic incentivised even more consumers to start shopping online. Consumers started to show more confidence towards shopping online, especially in terms of the payment and delivery systems being offered via e-commerce.
Home and garden is projected to steady value growth (at constant 2021 prices) over the forecast period, with only a few categories projected to see a decline in sales. Gardening equipment together with barbeques and Light-Emitting Diode lamps (LED) are expected to be among the most dynamic categories over the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!