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2025 Developments
Home and garden in Poland delivered modest current value growth of 2% in 2025, notably trailing the 7% expansion in the median disposable income per household and signalling heightened price sensitivity and selective upgrading among households after a period of economic volatility. Despite these headwinds, the environment remains attractive for brands able to address the dual pressures of urbanisation and rising consumer expectations around value, durability, and verified sustainability, especially as retail e-commerce now leads with a 44% share of sales value and regulatory standards are tightening further. Success in this context depends on developing multifunctional, space-efficient products suited to dense city living, substantiating environmental claims with credible certifications, and leveraging digital tools for both product specification and seamless omnichannel journeys, as demonstrated by the resilience and strategic agility of leading players such as Ikea and Black Red White.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Poland?
- Which are the leading brands in Home and Garden in Poland?
- How are products distributed in Home and Garden in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Poland
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Home and Garden
Ikea Meets Urban Demand with Multifunctional Compact Solutions
Chart 2 Ikea Meets Polish Demand for Multifunctional, Space-Saving Homewares at Accessible Prices
Paged Meble Drives Circularity with Certified, Durable Design
Chart 3 Paged Meble Pairs 140 Years of Bentwood Craft with Certified, Sustainable Production in Poland
Leroy Merlin Polska Balances Value and Design in Promo-Led Retail
Chart 4 Leroy Merlin Packages Small-Space Greenery and Outdoor Living into Ready-To-Copy Balcony Concepts
Chart 5 Value Sales 2020-2030
Chart 6 Value Sales by Category 2025
Shift to Urban Living Will Increasingly Impact Demand and Design
Manufacturers with Certified Supply Chains Set to Win as Sustainability Regulation Tightens
Retail E-Commerce Expected to Reshape Sales as Brands Adapt Channel Strategies
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Ikea Leverages Omnichannel Access and Modular Design to Defend Its Lead
Husqvarna and Black Red White Drive Innovation in Automation and Value
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Retail E-Commerce Performs Better Than Physical Stores as Shoppers Embrace Digital Tools
Specialists and Marketplaces Win by Pairing Digital Precision with Physical Validation
Chart 11 Retail Channels 2020-2025
Innovation Draws on Diverse Forces across the Category
Recent Launches Span Digital, Material, and Mechanical Advances
Innovation Strengthens Margins and Reshapes Brand Positioning
Chart 12 Economic Context for Home and Garden
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Home and Garden
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Home Improvement in Poland
Key Data Insights
Home Improvement Summary
Sniezka Meets Cost-Conscious Demand with Value and Premium Paint Ranges
Chart 19 Sniezka Grows Share in 2025 by Serving Both Budget and Premium Demand for Paint
Barlinek’S Certified Flooring Responds to Rising Sustainability Expectations
Chart 20 Barlinek's Fsc Certification Positions It for the Eu's Deforestation Rules
Castorama Drives Omnichannel Transformation with Marketplace Launch
Chart 21 Castorama Poland's Marketplace Launch Advances Omnichannel Home Improvement
Chart 22 Value Sales 2020-2030
Chart 23 Value Sales by Category 2025
Home Paint Will Continue to Lead Sales, but Power Tools Set to Outperform
Digital Platforms Will Continue to Expand to Meet Evolving Shopper Needs
Einhell and Castorama to Target Value-Driven and Segmented Diy Demand
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Cersanit and Akzo Nobel Reinforce Shares through Brand Strength and Trust
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Castorama and Leroy Merlin Maintain Lead of Home Improvement and Gardening Stores
Retail E-Commerce Accelerates as Shoppers Seek Value and Convenience
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Home Improvement
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Home Improvement
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Gardening in Poland
Key Data Insights
Gardening Summary
Leroy Merlin Polska Packages Balcony Upgrades to Drive Urban Demand
Chart 36 Leroy Merlin Packages Small-Space Greenery and Outdoor Living into Ready-To-Copy Balcony Concepts
Florovit Drives Organic Input Shift as Garden Care Accelerates
Chart 37 Florovit Anchors Poland's Organic Garden Care Shift with Certified Natural Fertiliser Lines
Gardena Brings Wire-Free Automation to Hands-Off Lawn Care
Chart 38 Gardena's Wire-Free and Ai-Guided Robotic Mowers Make Automation More Accessible for Lawn Care
Chart 39 Value Sales 2020-2030
Chart 40 Value Sales by Category 2025
Steady Growth Expected, with Retail E-Commerce Targeting Easy-To-Ship Products for Growth
Robotic Mowers and Battery Tools Set to Reshape Urban Outdoor Routines
Chart 41 Forecast Value Sales 2020-2030
Chart 42 Forecast Value Sales by Category 2025-2030
Evergreen Garden Care and Husqvarna Defend Lead but Fragmentation Continues
Husqvarna Accelerates Robotics and Ai to Reinforce Leadership in Hands-Off Lawn Care
Chart 43 Company Shares 2025
Chart 44 Brand Shares 2025
Home Improvement and Gardening Stores Sustains Dominance While E-Commerce Gains
Biedronka and Lidl Disrupt with Seasonal Ranges and Sharp Pricing
Chart 45 Retail Channels 2020-2025
Chart 46 Real Gdp Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Population 2020-2030
Chart 49 Consumer Expenditure 2020-2030
Chart 50 Population by Generation 2025
Homewares in Poland
Key Data Insights
Homewares Summary
Allegro Accelerates Online Shift as Retail E-Commerce Holds Distribution Lead
Chart 51 Allegro's Fulfilment Scale Helps Retail E-Commerce Extend Its Distribution Lead for Homewares
Ikea Meets Urban Needs as Compact, Multifunctional Solutions Gain Traction
Chart 52 Ikea Meets Polish Demand for Multifunctional, Space-Saving Homewares at Accessible Prices
Biotrem Expands Circular Materials as Sustainability Drives Mainstream Adoption
Chart 53 Biotrem Brings Bio-Based, Fully Compostable Wheat-Bran Tableware into Mainstream Polish Homewares
Chart 54 Value Sales 2020-2030
Chart 55 Value Sales by Category 2025
Steady Growth, with the Ongoing Relevance of Home Cooking and Rising Overall Consumer Expenditure
E-Commerce Marketplaces and Sustainable Brands to Reshape Consumer Choices
Chart 56 Forecast Value Sales 2020-2030
Chart 57 Forecast Value Sales by Category 2025-2030
Ikea Leverages Affordability and Omnichannel Reach to Widen Its Lead
Opportunities for Players Which Can Respond to Constraints of Urban Living
Chart 58 Company Shares 2025
Chart 59 Brand Shares 2025
Marketplace and Subscription Models Transform Shopping Habits
The Gradual Decline of Offline Retail, Although Discounters Is a Bright Spot
Chart 60 Retail Channels 2020-2025
Chart 61 Economic Context for Homewares
Chart 62 Real Gdp Growth 2020-2030
Chart 63 Inflation 2020-2030
Chart 64 Consumer Context for Homewares
Chart 65 Population 2020-2030
Chart 66 Consumer Expenditure 2020-2030
Chart 67 Population by Generation 2025
Home Furnishings in Poland
Key Data Insights
Home Furnishings Summary
Agata Pivots to Omnichannel as E-Commerce Overtakes Stores
Chart 68 Agata Pairs Online Sales with Big-Box and New Compact Stores as E-Commerce Reshapes Home Furnishings
Vox Adapts Modular Design to Meet Compact Urban Living
Chart 69 Vox Answers Poland's Compact Urban Living with Modular, Reconfigurable Furniture Systems
Paged Meble Sets Benchmark for Sustainable, Durable Design
Chart 70 Paged Meble Pairs 140 Years of Bentwood Craft with Certified, Sustainable Production in Poland
Chart 71 Value Sales 2020-2030
Chart 72 Value Sales by Category 2025
Players Expected to Accelerate Modular Design as Urban Living Reshapes Demand
Agata Set to Redefine the Omnichannel Experience as Digital Leads Sales
Chart 73 Forecast Value Sales 2020-2030
Chart 74 Forecast Value Sales by Category 2025-2030
Ikea Leverages Digital Reach and Affordability to Sustain Its Lead
Black Red White Drives Digital Innovation as Competitive Edge Shifts
Chart 75 Company Shares 2025
Chart 76 Brand Shares 2025
Retail E-Commerce Extends Its Dominance as Digital Tools Drive Conversion
Ikea and Specialists Integrate Digital and Physical to Maintain Leadership
Chart 77 Retail Channels 2020-2025
Chart 78 Economic Context for Home Furnishings
Chart 79 Real Gdp Growth 2020-2030
Chart 80 Inflation 2020-2030
Chart 81 Consumer Context for Home Furnishings
Chart 82 Population 2020-2030
Chart 83 Consumer Expenditure 2020-2030
Chart 84 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitions
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This report originates from Passport, our Home and Garden research and analysis database.
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