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Home and Garden in Poland

May 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in Poland?
  • Which are the leading brands in Home and Garden in Poland?
  • How are products distributed in Home and Garden in Poland?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in Poland

EXECUTIVE SUMMARY

COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gardening in Poland

KEY DATA FINDINGS

2020 IMPACT

More time spent in the garden during lockdown boosts demand for gardening in 2020
E-commerce gathers pace at the expense of home improvement and gardening stores
Husqvarna Poland leads gardening in 2020

RECOVERY AND OPPORTUNITIES

Immediate slowdown before gardening surpasses the performance witnessed prior to the pandemic
Retailers focus on their online presence in 2021 and beyond
Robotic lawn mowers continue to see dynamic growth over the forecast period

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

Home Furnishings in Poland

KEY DATA FINDINGS

2020 IMPACT

Office furniture largely benefits from remote-working and online studying
Outdoor furniture responds well to consumers spending more time in their gardens during the pandemic
IKEA continues to lead home furnishings in Poland in 2020

RECOVERY AND OPPORTUNITIES

Slowed growth as regulations ease and consumers spend less time at home
Shift from renting to buying boosts demand for home furnishings
Homewares and home furnishing stores will continue to lose sales to e-commerce

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home Improvement in Poland

KEY DATA FINDINGS

2020 IMPACT

Power and hand tools grow in demand as DIY projects increase over lockdown
DIY trend benefits the largest retailers such as Leroy Merlin and Obi
Cersanit SA continues to lead home improvement in 2020

RECOVERY AND OPPORTUNITIES

Stronger performance expected over the forecast period than in the review period
Potential closure of DIY stores causes slowed growth
Convenience boosts the popularity of e-commerce over the forecast period

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Homewares in Poland

KEY DATA FINDINGS

2020 IMPACT

Consumers upgrade their cooking tools to enhance mealtime during lockdown
Older generations are introduced to e-commerce amidst the pandemic
IKEA continues to lead homewares in Poland in 2020

RECOVERY AND OPPORTUNITIES

Longer replacement cycles lead to slowed growth post pandemic
Dinnerware and cutlery boosted by dinner parties and resumed socialising
The health and wellness trend boosts demand for higher-quality products that enable the preparation of healthier food

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home and Garden research and analysis database.

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