The home and garden market witnessed faster growth in 2022 compared to the previous year, underpinned by the immense consumer appetite among Malaysians to furnish their homes and create aesthetically pleasing environments, especially during the festive season. Despite this, retail sales of home and garden finished much lower in 2022 relative to pre-pandemic levels (in constant 2022 prices), as the post-pandemic recovery was dampened by macroeconomic factors such as inflation, which resulted in some of the consumer focus shifting from home renovation to essential goods.
While there was a broader interest in home renovation among Malaysians in 2022 that positively impacted home and garden, especially in conjunction with festivities such as Hari Raya and Chinese New Year, specific trends dynamically impacted different categories within home and garden in 2022.
IKEA was one of the brand leaders in the home and garden market, primarily due to its dominant role in home furnishing and its important role in other categories such as homewares. All top three brands for home and garden, namely, IKEA, White Horse, and Tupperware, retained market share in 2022 relative to 2021.
Driven by the impact of the pandemic when consumers largely stayed at home and increasingly shopped online, the e-commerce channel gained popularity in 2020 and 2021. While there was a slight decline in 2022 for home improvement, home furnishings, and gardening, retail sales through the e-commerce channel was still higher in 2022 relative to pre-pandemic levels, implying that popularity was largely sustained in 2022.
Retail value sales of home and garden is set to witness consistent growth over the forecast period, underpinned by the broader desire among Malaysians to create aesthetically pleasing and comfortable living environments. However, retail sales are expected to taper off between 2024-27 as the post-pandemic renovation trend normalises.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.See All of Our Definitions
This report originates from Passport, our Home and Garden research and analysis database.
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