Upon the outbreak of COVID-19 in March 2020, manufacturers and retailers were unprepared to cope with the first lockdown restrictions which included mandatory store closures nationwide for non-essential channels. With many players having little to no e-commerce presence, this resulted in zero sales for a significant number of businesses during this time.
The prolonged lockdown measures for most of 2021 have also exacerbated the economic consequences of the pandemic, leading to job losses, businesses shutting down permanently, consumers suffering decreased disposable income. However, the finances of lower-income consumers were disproportionately affected, with this group prioritising price over quality or limiting their spending on house and garden products.
During 2020 and 2021, home improvement and home furnishings manufacturers were hit hard by restrictions on operations and business closures, delays in housing projects, and postponements to renovation and redecoration. In contrast, gardening and homewares players saw demand supported by stay-at-home orders, as consumers showed a growing interest in gardening and cooking at home.
The distribution landscape in home and garden has been heavily impacted by the forced closure of non-essential businesses during the COVID-19 crisis, with only grocery retailers being deemed essential and allowed to remain open throughout the pandemic. Neighbourhood stores, which are traditionally popular locations for purchasing home improvement and home furnishings products, benefited from their proximity to consumers’ homes and small, less crowded settings, as consumers remained wary of transmission through social contact.
As the immediate threat of the pandemic wanes and the virus becomes a managed fact of life, the return to more normal social and economic activity is set to drive growth, with gardening, home furnishings, home improvement, and homewares all expected to put in positive performances. Whilst consumers will return to hectic lifestyles and spend more time away from home, certain pandemic behaviours are likely to linger.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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