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Country Report

Home and Garden in

Home and Garden in Malaysia

Apr 2020

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Healthy economy sees consumers invest in their homes

Malaysia’s economy continued to record healthy gains in 2019 with strong employment providing a further boost to consumer confidence. This, coupled with a rise in disposable income, ensured that home and garden products continued to see steady growth in current value terms in 2019.

Do-it-for-me attitude prevails with time having great value

The older generation continue to show a greater willingness to repair and decorate their homes in Malaysia, while younger consumers, especially millennials, typically have less of a do-it-yourself attitude and more of a do-it-for-me attitude. Urbanisation and modern technology have led to consumers leading increasingly busy lives leaving less time to carry our repairs on their homes.

IKEA extends lead following opening of fourth store

Ikano Corp remained the leading player overall thanks to offering an extensive range of products all under one roof. Strong awareness of its flagship brand IKEA, which benefited from the opening of a fourth store in March 2019, is expected to help further expand its consumer base and strengthen its position.

Opening of first Taobao store significant step in rise of e-commerce

When it comes to home and garden the majority of consumers continue to prefer physical stores so that they can see and touch these products for themselves. Home and garden specialist retailers thus remained the go-to channel for Malaysians in 2019 thanks to being both easily accessible and offering a wide range of products under one roof.

Bright future on the horizon for home and garden

The outlook for home and garden over the forecast period remains promising as a result of rising consumer confidence and the mushrooming of township developments across major states in the country. Increasing home ownership will bring opportunities for home and garden players as new homeowners seek to renovate, furnish and decorate their houses.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in Malaysia?
What are the major brands in Malaysia?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in Malaysia

EXECUTIVE SUMMARY

Healthy economy sees consumers invest in their homes

Do-it-for-me attitude prevails with time having great value

IKEA extends lead following opening of fourth store

Opening of first Taobao store significant step in rise of e-commerce

Bright future on the horizon for home and garden

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Distribution of Home and Garden by Format: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format and Category: % Value 2019
Table 7 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

Summary 1 Research Sources

Gardening in Malaysia

HEADLINES

PROSPECTS

Limited interest in gardening in urban areas a barrier to growth

Gardening as a tool to a healthier life

LED grow lights fill a gap in the market while smart gardening germinates

COMPETITIVE LANDSCAPE

Local player retains the lead with wide range and strong distribution

IKEA extends reach with new store opening

Trio benefits from low pricing in a fragmented category

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2014-2019
Table 10 Sales of Gardening by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Gardening: % Value 2015-2019
Table 12 LBN Brand Shares of Gardening: % Value 2016-2019
Table 13 Distribution of Gardening by Format: % Value 2014-2019
Table 14 Forecast Sales of Gardening by Category: Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

Home Furnishings in Malaysia

HEADLINES

PROSPECTS

Indoor furniture benefits from close family ties

Taobao goes offline as the distribution landscape evolves

Queen-sized mattresses and LED lighting fixtures lead the way

COMPETITIVE LANDSCAPE

IKEA assembles healthy lead in home furnishings

The future looks bright for Philips

Manufacturers look to cut out the middle man

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2014-2019
Table 17 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 19 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 20 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 21 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 22 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

Home Improvement in Malaysia

HEADLINES

PROSPECTS

Time-pressed consumers favour professional services

Flooring and bathrooms a key focus of home renovations

Innovation in home paint does more than just brighten up a room

COMPETITIVE LANDSCAPE

White Horse retains the lead with popular range of tiles

Nippon Paint remains the leading player

Bosch delivers professional results at entry-level prices

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2014-2019
Table 25 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 27 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 28 Distribution of Home Improvement by Format: % Value 2014-2019
Table 29 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

Homewares in Malaysia

HEADLINES

PROSPECTS

Food storage: Convenient, economical and environmentally friendly

At-home cooking drives category sales

Dinnerware benefiting from younger consumers seeking higher-end products

COMPETITIVE LANDSCAPE

Tupperware maintains lead thanks to wide range and strong brand image

Zebra leads with traditional offer but new players compete through innovation

Consumers trading up with price no longer the main factor

CATEGORY DATA

Table 31 Sales of Homewares by Category: Value 2014-2019
Table 32 Sales of Homewares by Category: % Value Growth 2014-2019
Table 33 Sales of Homewares by Material: % Value 2014-2019
Table 34 NBO Company Shares of Homewares: % Value 2015-2019
Table 35 LBN Brand Shares of Homewares: % Value 2016-2019
Table 36 Distribution of Homewares by Format: % Value 2014-2019
Table 37 Forecast Sales of Homewares by Category: Value 2019-2024
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Home and Garden in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

Healthy economy sees consumers invest in their homes

Do-it-for-me attitude prevails with time having great value

IKEA extends lead following opening of fourth store

Opening of first Taobao store significant step in rise of e-commerce

Bright future on the horizon for home and garden

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in Malaysia

EXECUTIVE SUMMARY

Healthy economy sees consumers invest in their homes

Do-it-for-me attitude prevails with time having great value

IKEA extends lead following opening of fourth store

Opening of first Taobao store significant step in rise of e-commerce

Bright future on the horizon for home and garden

MARKET DATA

CORONAVIRUS (COVID-19)

SOURCES

Gardening in Malaysia

HEADLINES

PROSPECTS

Limited interest in gardening in urban areas a barrier to growth

Gardening as a tool to a healthier life

LED grow lights fill a gap in the market while smart gardening germinates

COMPETITIVE LANDSCAPE

Local player retains the lead with wide range and strong distribution

IKEA extends reach with new store opening

Trio benefits from low pricing in a fragmented category

CATEGORY DATA

Home Furnishings in Malaysia

HEADLINES

PROSPECTS

Indoor furniture benefits from close family ties

Taobao goes offline as the distribution landscape evolves

Queen-sized mattresses and LED lighting fixtures lead the way

COMPETITIVE LANDSCAPE

IKEA assembles healthy lead in home furnishings

The future looks bright for Philips

Manufacturers look to cut out the middle man

CATEGORY DATA

Home Improvement in Malaysia

HEADLINES

PROSPECTS

Time-pressed consumers favour professional services

Flooring and bathrooms a key focus of home renovations

Innovation in home paint does more than just brighten up a room

COMPETITIVE LANDSCAPE

White Horse retains the lead with popular range of tiles

Nippon Paint remains the leading player

Bosch delivers professional results at entry-level prices

CATEGORY DATA

Homewares in Malaysia

HEADLINES

PROSPECTS

Food storage: Convenient, economical and environmentally friendly

At-home cooking drives category sales

Dinnerware benefiting from younger consumers seeking higher-end products

COMPETITIVE LANDSCAPE

Tupperware maintains lead thanks to wide range and strong brand image

Zebra leads with traditional offer but new players compete through innovation

Consumers trading up with price no longer the main factor

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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