Executive Summary

Apr 2019
Room for growth in a fragmented landscape

In 2018, home and garden in Malaysia continued to record a solid performance, registering positive current value growth in all categories. A strong consumer sentiment index (CSI), which hit a 21-year high of 132.

Mixed results across home and garden

The abolition of GST in Malaysia in June 2018 and rising consumer confidence both helped fuel the growth of home furnishings. Consumers took advantage of a three-month tax holiday to purchase items such as furniture and homewares at cheaper prices.

International brands lead

International companies continued to lead the fragmented home and garden competitive landscape in 2018. Ikano Corp remained the leading player overall thanks to an extensive range of products all offered under one roof.

Home and garden specialist retailers remains the leading distribution channel

Even though internet retailing as a whole in Malaysia has been on the rise, when it comes to home and garden the majority of consumers continue to prefer physical stores so they can see and touch these products for themselves. Home and garden specialist retailers thus remained the go-to channel for Malaysians in 2018 thanks to being both easily accessible and offering a wide range of products under one roof.

Further steady growth predicted for home and garden over the forecast period

The outlook for home and garden over the forecast period remains promising as a result of rising consumer confidence and the mushrooming of township developments across major states in the country. Increasing home ownership will bring opportunities for home and garden players as new homeowners seek to renovate, furnish and decorate their houses.

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Home and Garden in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home and Garden in Malaysia?
  • What are the major brands in Malaysia?
  • Is DIY suffering or benefiting from consumer austerity?
  • How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
  • Where is Do-it-for-me constraining sales of Do-It-Yourself?
  • In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

Home and Garden in Malaysia

EXECUTIVE SUMMARY

Room for growth in a fragmented landscape
Mixed results across home and garden
International brands lead
Home and garden specialist retailers remains the leading distribution channel
Further steady growth predicted for home and garden over the forecast period

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Distribution of Home and Garden by Format: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format and Category: % Value 2018
Table 7 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Gardening in Malaysia

HEADLINES

PROSPECTS

Malaysians generally remain disinterested in gardening
Horticulture, indoor plants and city dwellers go hand in hand
Positive outlook for smart indoor gardening

COMPETITIVE LANDSCAPE

Ikano Corp remains the leading player thanks to its IKEA banner
Gardening in Malaysia a highly fragmented category

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2013-2018
Table 10 Sales of Gardening by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Gardening: % Value 2014-2018
Table 12 LBN Brand Shares of Gardening: % Value 2015-2018
Table 13 Distribution of Gardening by Format: % Value 2013-2018
Table 14 Forecast Sales of Gardening by Category: Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Home Furnishings in Malaysia

HEADLINES

PROSPECTS

Solid growth for home furnishings
Indoor living outperforms outdoor living
LED lamps and smart lighting the way forward

COMPETITIVE LANDSCAPE

Ikano Corp continues to lead home furnishings
Sonno a new name in mattresses

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2013-2018
Table 17 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 19 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 20 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 21 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 22 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023

Home Improvement in Malaysia

HEADLINES

PROSPECTS

Do-it-for-me mentality limits category growth
Wooden flooring and bathroom and sanitaryware lead growth
Internet retailing remains a niche in home improvement

COMPETITIVE LANDSCAPE

Nippon Paint remains the leading player
Akzo Nobel seeks to gain share via acquisition of domestic company Colourland Paints

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2013-2018
Table 25 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 27 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 28 Distribution of Home Improvement by Format: % Value 2013-2018
Table 29 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Homewares in Malaysia

HEADLINES

PROSPECTS

At-home cooking culture supports the growth of kitchenware
Dinnerware benefiting from younger consumers seeking higher-end products

COMPETITIVE LANDSCAPE

Tupperware remains the leading player
International and premium brands gaining traction

CATEGORY DATA

Table 31 Sales of Homewares by Category: Value 2013-2018
Table 32 Sales of Homewares by Category: % Value Growth 2013-2018
Table 33 Sales of Homewares by Material: % Value 2013-2018
Table 34 NBO Company Shares of Homewares: % Value 2014-2018
Table 35 LBN Brand Shares of Homewares: % Value 2015-2018
Table 36 Distribution of Homewares by Format: % Value 2013-2018
Table 37 Forecast Sales of Homewares by Category: Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2018-2023