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Country Report

Home and Garden in

Home and Garden in Malaysia

33 pages, May 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Home and garden continues to grow in 2017

Retail value sales in home and garden continued to grow in 2017, boosted by stronger economic conditions and higher private consumption, although macroeconomic indicators like stagnant real wages and unsold residential units checked growth a little. Homewares posted the fastest retail value sales growth over the review period as consumers replaced their cooking utensils, dishes, cutlery and other small articles used in the home.

More affordable housing options may stimulate growth

In 2017, the government introduced affordable housing schemes like Federal Territories’ Affordable Homes and 1Malaysia People’s Housing Programme (PR1MA). These cater to specific income and demographic groups in Malaysia that cannot afford residential units constructed by private developers.

International players continue to lead

The competitive landscape remained highly fragmented in 2017. While international players lead, individual company/brand shares are modest.

Specialist retailers lead distribution

Home improvement and gardening stores and homewares and home furnishing stores continue to lead distribution in 2017. Malaysia consumers believe that these specialist retailers carry a wide range of home and garden products.

Premiumisation points the way to stronger growth over the forecast period

Consumers in Malaysia remain more price-sensitive and frugal than their counterparts in Singapore. Millennials is the largest demographic, but these young consumers tend to purchase small-ticket home and garden products rather than spend on big-ticket items like sofas and dining table sets.

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Home and Garden Sample Report Home and Garden Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in Malaysia?
What are the major brands in Malaysia?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in Malaysia

EXECUTIVE SUMMARY

Home and garden continues to grow in 2017

More affordable housing options may stimulate growth

International players continue to lead

Specialist retailers lead distribution

Premiumisation points the way to stronger growth over the forecast period

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Gardening in Malaysia

HEADLINES

PROSPECTS

Indoor gardening trend slowly catches up in Malaysia

Gardening equipment remains a small subcategory

Home improvement and gardening stores dominates distribution

COMPETITIVE LANDSCAPE

Gardening remains highly fragmented in Malaysia

Ikano Corp leads through its wide product portfolio

CATEGORY DATA

Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Home Furnishings in Malaysia

HEADLINES

PROSPECTS

Certain home furnishings lure consumers

Light-emitting diode lamps (LED) posts the fastest retail value growth in 2017

Homewares and home furnishing stores leads distribution

COMPETITIVE LANDSCAPE

Ikea consolidates its leading position

International and domestic players target different demographics

Bedroom furniture players expand their premium and economy ranges

CATEGORY DATA

Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Home Improvement in Malaysia

HEADLINES

PROSPECTS

Continued growth expected in home improvement

Bathroom and sanitaryware and home paint register strong growth

DIFM behaviour limits the development of home improvement

COMPETITIVE LANDSCAPE

Bosch consolidates its position in Malaysia

Nippon Paint leads a highly fragmented field

Consumers still prefer home improvement and gardening stores

CATEGORY DATA

Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Homewares in Malaysia

HEADLINES

PROSPECTS

Homewares sees the second-fastest value growth in home and garden in 2017

Department stores for homewares

Dining registers the fastest growth in 2017

COMPETITIVE LANDSCAPE

International brands remain highly favoured by consumers

Slowdown in direct selling is good news for rivals

CATEGORY DATA

Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Home and Garden in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

Home and garden continues to grow in 2017

More affordable housing options may stimulate growth

International players continue to lead

Specialist retailers lead distribution

Premiumisation points the way to stronger growth over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in Malaysia

EXECUTIVE SUMMARY

Home and garden continues to grow in 2017

More affordable housing options may stimulate growth

International players continue to lead

Specialist retailers lead distribution

Premiumisation points the way to stronger growth over the forecast period

MARKET DATA

SOURCES

Gardening in Malaysia

HEADLINES

PROSPECTS

Indoor gardening trend slowly catches up in Malaysia

Gardening equipment remains a small subcategory

Home improvement and gardening stores dominates distribution

COMPETITIVE LANDSCAPE

Gardening remains highly fragmented in Malaysia

Ikano Corp leads through its wide product portfolio

CATEGORY DATA

Home Furnishings in Malaysia

HEADLINES

PROSPECTS

Certain home furnishings lure consumers

Light-emitting diode lamps (LED) posts the fastest retail value growth in 2017

Homewares and home furnishing stores leads distribution

COMPETITIVE LANDSCAPE

Ikea consolidates its leading position

International and domestic players target different demographics

Bedroom furniture players expand their premium and economy ranges

CATEGORY DATA

Home Improvement in Malaysia

HEADLINES

PROSPECTS

Continued growth expected in home improvement

Bathroom and sanitaryware and home paint register strong growth

DIFM behaviour limits the development of home improvement

COMPETITIVE LANDSCAPE

Bosch consolidates its position in Malaysia

Nippon Paint leads a highly fragmented field

Consumers still prefer home improvement and gardening stores

CATEGORY DATA

Homewares in Malaysia

HEADLINES

PROSPECTS

Homewares sees the second-fastest value growth in home and garden in 2017

Department stores for homewares

Dining registers the fastest growth in 2017

COMPETITIVE LANDSCAPE

International brands remain highly favoured by consumers

Slowdown in direct selling is good news for rivals

CATEGORY DATA

Why buy this report?

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