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Home and Garden in Malaysia
Apr 2020
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Executive Summary
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Healthy economy sees consumers invest in their homes
Malaysia’s economy continued to record healthy gains in 2019 with strong employment providing a further boost to consumer confidence. This, coupled with a rise in disposable income, ensured that home and garden products continued to see steady growth in current value terms in 2019.
Do-it-for-me attitude prevails with time having great value
The older generation continue to show a greater willingness to repair and decorate their homes in Malaysia, while younger consumers, especially millennials, typically have less of a do-it-yourself attitude and more of a do-it-for-me attitude. Urbanisation and modern technology have led to consumers leading increasingly busy lives leaving less time to carry our repairs on their homes.
IKEA extends lead following opening of fourth store
Ikano Corp remained the leading player overall thanks to offering an extensive range of products all under one roof. Strong awareness of its flagship brand IKEA, which benefited from the opening of a fourth store in March 2019, is expected to help further expand its consumer base and strengthen its position.
Opening of first Taobao store significant step in rise of e-commerce
When it comes to home and garden the majority of consumers continue to prefer physical stores so that they can see and touch these products for themselves. Home and garden specialist retailers thus remained the go-to channel for Malaysians in 2019 thanks to being both easily accessible and offering a wide range of products under one roof.
Bright future on the horizon for home and garden
The outlook for home and garden over the forecast period remains promising as a result of rising consumer confidence and the mushrooming of township developments across major states in the country. Increasing home ownership will bring opportunities for home and garden players as new homeowners seek to renovate, furnish and decorate their houses.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in Malaysia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Home and Garden in Malaysia?
- What are the major brands in Malaysia?
- Is DIY suffering or benefiting from consumer austerity?
- How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
- Where is Do-it-for-me constraining sales of Do-It-Yourself?
- In which countries are Home and Garden Specialists opening more outlets?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our DIY and Gardening market research database.
Want to find out more about this report?
Request more informationTable of Contents
Home and Garden in Malaysia
EXECUTIVE SUMMARY
Healthy economy sees consumers invest in their homes
Do-it-for-me attitude prevails with time having great value
IKEA extends lead following opening of fourth store
Opening of first Taobao store significant step in rise of e-commerce
Bright future on the horizon for home and garden
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2014-2019Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Distribution of Home and Garden by Format: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format and Category: % Value 2019
Table 7 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research SourcesGardening in Malaysia
HEADLINES
PROSPECTS
Limited interest in gardening in urban areas a barrier to growth
Gardening as a tool to a healthier life
LED grow lights fill a gap in the market while smart gardening germinates
COMPETITIVE LANDSCAPE
Local player retains the lead with wide range and strong distribution
IKEA extends reach with new store opening
Trio benefits from low pricing in a fragmented category
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2014-2019Table 10 Sales of Gardening by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Gardening: % Value 2015-2019
Table 12 LBN Brand Shares of Gardening: % Value 2016-2019
Table 13 Distribution of Gardening by Format: % Value 2014-2019
Table 14 Forecast Sales of Gardening by Category: Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
Home Furnishings in Malaysia
HEADLINES
PROSPECTS
Indoor furniture benefits from close family ties
Taobao goes offline as the distribution landscape evolves
Queen-sized mattresses and LED lighting fixtures lead the way
COMPETITIVE LANDSCAPE
IKEA assembles healthy lead in home furnishings
The future looks bright for Philips
Manufacturers look to cut out the middle man
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2014-2019Table 17 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 19 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 20 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 21 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 22 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
Home Improvement in Malaysia
HEADLINES
PROSPECTS
Time-pressed consumers favour professional services
Flooring and bathrooms a key focus of home renovations
Innovation in home paint does more than just brighten up a room
COMPETITIVE LANDSCAPE
White Horse retains the lead with popular range of tiles
Nippon Paint remains the leading player
Bosch delivers professional results at entry-level prices
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2014-2019Table 25 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 27 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 28 Distribution of Home Improvement by Format: % Value 2014-2019
Table 29 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
Homewares in Malaysia
HEADLINES
PROSPECTS
Food storage: Convenient, economical and environmentally friendly
At-home cooking drives category sales
Dinnerware benefiting from younger consumers seeking higher-end products
COMPETITIVE LANDSCAPE
Tupperware maintains lead thanks to wide range and strong brand image
Zebra leads with traditional offer but new players compete through innovation
Consumers trading up with price no longer the main factor
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2014-2019Table 32 Sales of Homewares by Category: % Value Growth 2014-2019
Table 33 Sales of Homewares by Material: % Value 2014-2019
Table 34 NBO Company Shares of Homewares: % Value 2015-2019
Table 35 LBN Brand Shares of Homewares: % Value 2016-2019
Table 36 Distribution of Homewares by Format: % Value 2014-2019
Table 37 Forecast Sales of Homewares by Category: Value 2019-2024
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Home and Garden in Argentina | Apr 2020
- Home and Garden in Australia | Apr 2020
- Home and Garden in Brazil | Apr 2020
- Home and Garden in Canada | Jun 2020
- Home and Garden in China | Apr 2020
- Home and Garden in France | Apr 2020
- Home and Garden in Germany | Apr 2020
- Home and Garden in Hong Kong, China | Apr 2020
- Home and Garden in Hong Kong, China | Apr 2019
- Home and Garden in India | May 2020
- Home and Garden in Indonesia | Apr 2020
- Home and Garden in Italy | Apr 2020
- Home and Garden in Japan | May 2020
- Home and Garden in Mexico | May 2020
- Home and Garden in Poland | Apr 2020
- Home and Garden in Romania | Apr 2020
- Home and Garden in Russia | Apr 2020
- Home and Garden in Singapore | Apr 2020
- Home and Garden in South Africa | Jun 2020
- Home and Garden in South Korea | Apr 2020
- Home and Garden in Spain | Apr 2020
- Home and Garden in Sweden | Apr 2020
- Home and Garden in Switzerland | Apr 2020
- Home and Garden in Taiwan | Apr 2020
- Home and Garden in Thailand | Apr 2020
- Home and Garden in the Netherlands | Apr 2020
- Home and Garden in the Philippines | Apr 2020
- Home and Garden in the United Arab Emirates | Apr 2020
- Home and Garden in the United Kingdom | Apr 2020
- Home and Garden in the US | Jun 2020
- Home and Garden in Turkey | May 2020
- Home and Garden in Ukraine | Apr 2020
Strategy Reports
- Going Green: Sustainability in Singapore | Nov 2019
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Company Reports
- Akzo Nobel NV in Home and Garden | Aug 2018
- Bosch GmbH, Robert in Home and Garden | Oct 2014
- Compo GmbH & Co KG in Home and Garden | Jul 2013
- Groupe SEB in Home and Garden | Aug 2019
- Hitachi Ltd in Home and Garden | Sep 2012
- Husqvarna AB in Home and Garden | Aug 2019
- Kingfisher PLC in Home and Garden | Mar 2019
- Nitori Co Ltd in Home and Garden | Dec 2018
- Philips Lighting Holding BV in Home and Garden | Aug 2018
- Scotts Co LLC, The in Home and Garden | Nov 2017
- SEB, Groupe in Home and Garden | Feb 2017
- Stanley Black & Decker Inc in Home and Garden | Sep 2014
- Stanley Black & Decker Incin Home and Garden | Oct 2017
- Tikkurila Oyj in Home and Garden | Aug 2012
- Tupperware Brands Corp in Home and Garden | Sep 2017
Complete Catalogue
Country Reports
- Home and Garden in Argentina | Apr 2020
- Home and Garden in Australia | Apr 2020
- Home and Garden in Brazil | Apr 2020
- Home and Garden in Canada | Jun 2020
- Home and Garden in China | Apr 2020
- Home and Garden in France | Apr 2020
- Home and Garden in Germany | Apr 2020
- Home and Garden in Hong Kong, China | Apr 2020
- Home and Garden in Hong Kong, China | Apr 2019
- Home and Garden in India | May 2020
- Home and Garden in Indonesia | Apr 2020
- Home and Garden in Italy | Apr 2020
- Home and Garden in Japan | May 2020
- Home and Garden in Mexico | May 2020
- Home and Garden in Poland | Apr 2020
- Home and Garden in Romania | Apr 2020
- Home and Garden in Russia | Apr 2020
- Home and Garden in Singapore | Apr 2020
- Home and Garden in South Africa | Jun 2020
- Home and Garden in South Korea | Apr 2020
- Home and Garden in Spain | Apr 2020
- Home and Garden in Sweden | Apr 2020
- Home and Garden in Switzerland | Apr 2020
- Home and Garden in Taiwan | Apr 2020
- Home and Garden in Thailand | Apr 2020
- Home and Garden in the Netherlands | Apr 2020
- Home and Garden in the Philippines | Apr 2020
- Home and Garden in the United Arab Emirates | Apr 2020
- Home and Garden in the United Kingdom | Apr 2020
- Home and Garden in the US | Jun 2020
- Home and Garden in Turkey | May 2020
- Home and Garden in Ukraine | Apr 2020
Strategy Reports
- Going Green: Sustainability in Singapore | Nov 2019
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Company Reports
- Akzo Nobel NV in Home and Garden | Aug 2018
- Bosch GmbH, Robert in Home and Garden | Oct 2014
- Compo GmbH & Co KG in Home and Garden | Jul 2013
- Groupe SEB in Home and Garden | Aug 2019
- Hitachi Ltd in Home and Garden | Sep 2012
- Husqvarna AB in Home and Garden | Aug 2019
- Kingfisher PLC in Home and Garden | Mar 2019
- Nitori Co Ltd in Home and Garden | Dec 2018
- Philips Lighting Holding BV in Home and Garden | Aug 2018
- Scotts Co LLC, The in Home and Garden | Nov 2017
- SEB, Groupe in Home and Garden | Feb 2017
- Stanley Black & Decker Inc in Home and Garden | Sep 2014
- Stanley Black & Decker Incin Home and Garden | Oct 2017
- Tikkurila Oyj in Home and Garden | Aug 2012
- Tupperware Brands Corp in Home and Garden | Sep 2017