In 2022, Italy's home and garden market saw demand undermined by the high rate of inflation, which was around 8.2%.
Italy's home and garden industry embraced sustainability as a trend for a number of reasons in 2022. Consumers were generally prepared to spend money on durable goods that had little impact on the environment since Italy has a long history of appreciating craftsmanship and quality.
IKEA is the leading player in Italy's home and garden market thanks to a unique combination of low costs, cutting-edge designs, and high-quality home improvement, home furnishings, and homeware products. The company's products are accessible to a wide spectrum of customers as they are made to fit different living areas and accommodate different lifestyles.
E-commerce was Italy's fastest growing retailing channel for home furnishings, homewares, home improvement, and gardening in 2022 as customers grew more reliant on it due to the experiences of the COVID-19 pandemic. Nonetheless, physical stores were still crucial, especially when buying heavy products like furniture and gardening supplies.
After an initial steep rise in demand in 2023 (at constant 2022 prices) for homewares, home furnishings and gardening, there is expected to be a significant slowdown in the subsequent years of the forecast period. This can be attributed to the fact that 2023 will bear the burden of inflation and, hence, people are likely to prefer to spend more time at home, and entertain more at home, which will contribute to the steep growth expected during the year.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.See All of Our Definitions
This report originates from Passport, our Home and Garden research and analysis database.
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