In 2018, home and garden in Spain continued to record steady current value growth, with sales supported by the ongoing recovery of the country’s housing market. Home improvement and home furnishings were the categories which benefited the most as Spaniards invested in new equipment and furniture, such as mattresses, floor coverings and paint.
The ongoing solid growth of Spain’s home and garden industry in 2018 was largely fuelled by the dynamic performance of the country’s property market. Indeed, 2018 saw a rise in sales of both new and second-hand homes, as well as a further increase in spending on home renovation of existing properties.
The home and garden competitive environment remained very fragmented in 2018, with no single player commanding a double-digit value share. Ikea Ibérica continued to rank first, followed by Leroy Merlin, thus reflecting the strength of large retailers.
Internet retailing was once again the fastest growing distribution channel in home and garden in 2018. Ikea improved its online service by offering two different delivery charges according to weight and location.
The uncertain economic situation which is currently being faced by Spain and Western European countries in general is expected to have an adverse impact on consumers’ willingness to spend, with this leading to a slowdown in year-on-year growth over the forecast period. Nevertheless, after a period of deflation, inflation is set to rise over the forecast period and have a major impact on current value growth.
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This industry report originates from Passport, our DIY and Gardening market research database.