Home and Garden in Spain

June 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in Spain report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in Spain?
  • Which are the leading brands in Home and Garden in Spain?
  • How are products distributed in Home and Garden in Spain?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in Spain

EXECUTIVE SUMMARY

Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2016-2021 Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021 Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021 Table 6 Distribution of Home and Garden by Format: % Value 2016-2021 Table 7 Distribution of Home and Garden by Format and Category: % Value 2021 Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

APPENDIX

DISCLAIMER

SOURCES

Summary 1 Research Sources

Home Improvement in Spain

KEY DATA FINDINGS

2021 DEVELOPMENTS

Covid-19 keeps driving sales
Supply-chain issues and rising energy costs push up prices
E-commerce continues to grow in popularity

PROSPECTS AND OPPORTUNITIES

A buoyant property market will offset the negative effect of inflation on demand for home improvement
E-commerce will continue to gain ground
Sustainability will become more of a priority for both manufacturers and consumers

CATEGORY DATA

Table 10 Sales of Home Improvement by Category: Value 2016-2021 Table 11 Sales of Home Improvement by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Home Improvement: % Value 2017-2021 Table 13 LBN Brand Shares of Home Improvement: % Value 2018-2021 Table 14 Distribution of Home Improvement by Format: % Value 2016-2021 Table 15 Forecast Sales of Home Improvement by Category: Value 2021-2026 Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

Gardening in Spain

KEY DATA FINDINGS

2021 DEVELOPMENTS

Covid-19 burst outskirt homes
Led by El Corte Inglés, private label grows in popularity
E-commerce continues to gain ground

PROSPECTS AND OPPORTUNITIES

Mounting inflationary pressure will put pressure on discretionary spending – particularly for big ticket items
Robotic lawn mowers will overtake other models
Sustainability will increasingly impact consumer choices

CATEGORY DATA

Table 17 Sales of Gardening by Category: Value 2016-2021 Table 18 Sales of Gardening by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Gardening: % Value 2017-2021 Table 20 LBN Brand Shares of Gardening: % Value 2018-2021 Table 21 Distribution of Gardening by Format: % Value 2016-2021 Table 22 Forecast Sales of Gardening by Category: Value 2021-2026 Table 23 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

Homewares in Spain

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand cools as pandemic restrictions are eased
Sustainable materials grow in popularity
Local consumers increasingly comfortable shopping for homewares online

PROSPECTS AND OPPORTUNITIES

Mounting inflationary pressure will exacerbate impact of post-pandemic hangover on demand
An ageing population and a low birth rate will positively affect demand
Smaller retail players could find themselves squeezed out of an increasingly omnichannel environment

CATEGORY DATA

Table 24 Sales of Homewares by Category: Value 2016-2021 Table 25 Sales of Homewares by Category: % Value Growth 2016-2021 Table 26 Sales of Homewares by Material: % Value 2016-2021 Table 27 NBO Company Shares of Homewares: % Value 2017-2021 Table 28 LBN Brand Shares of Homewares: % Value 2018-2021 Table 29 Distribution of Homewares by Format: % Value 2016-2021 Table 30 Forecast Sales of Homewares by Category: Value 2021-2026 Table 31 Forecast Sales of Homewares by Category: % Value Growth 2021-2026

Home Furnishings in Spain

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slowdown in demand for outdoor living and home office and storage furniture
Sustainability rises up the agenda
Private label leads the way

PROSPECTS AND OPPORTUNITIES

Mounting Inflationary pressure and sustainability trend will weigh on growth
The dominance of lighting by LEDs will deepen
E-commerce will increasingly be the default distribution channel for younger consumers

CATEGORY DATA

Table 32 Sales of Home Furnishings by Category: Value 2016-2021 Table 33 Sales of Home Furnishings by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of Home Furnishings: % Value 2017-2021 Table 35 LBN Brand Shares of Home Furnishings: % Value 2018-2021 Table 36 LBN Brand Shares of Light Sources: % Value 2018-2021 Table 37 Distribution of Home Furnishings by Format: % Value 2016-2021 Table 38 Forecast Sales of Home Furnishings by Category: Value 2021-2026 Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Home and Garden

      • Bathroom and Sanitaryware
        • Carpets
        • Floor Tiles
        • Wooden Flooring
        • Other Floor Covering
      • Hand Tools
      • Hardware
        • Lacquer and Varnish
        • Decorative Paint
      • Kitchen Sinks
          • Corded Drills
          • Cordless Drills
          • Other Corded Power Tools
          • Other Cordless Power Tools
        • Wall Tiles
        • Wallpaper
      • Other Home Improvement
          • Fertiliser
          • Soil
          • Pest Control
          • Herbicides
        • Gardening Hand Tools
        • Gardening Power Tools
          • Walk Power Lawn Mowers
          • Riding Lawn Mowers
          • Robotic Lawn Mowers
        • Watering
        • Indoor Plants
        • Seeds
        • Other Horticulture
      • Pots and Planters
      • Other Gardening
        • Beverageware
        • Cutlery
        • Dinnerware
          • Ovenware
          • Stove Top Cookware
          • Food Storage
          • Kitchen Utensils
          • Bath Textiles
          • Bed Textiles
          • Kitchen and Dining Textiles
          • Living Room Textiles
          • Rugs
            • Beds
            • Chests of Drawers
            • Mattresses
            • Wardrobes
          • Dining Furniture
          • Home Office Furniture
          • Kitchen Furniture
          • Living Room Furniture
            • Sofa Beds
            • Other Sofas
            • Other Sitting Furniture
          • Storage Furniture
          • Other Indoor Furniture
          • Blinds
          • Curtains
          • Charcoal Barbecues
          • Electric Barbecues
          • Gas Barbecues
        • Outdoor Furniture
        • Lighting Fixtures
          • Incandescent Lamps
          • Halogen Lamps
          • Linear Fluorescent Lamps (LFL)
          • Compact Fluorescent Lamps (CFL)
          • Light-Emitting Diode Lamps (LED)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

See All of Our Definitions
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This report originates from Passport, our Home and Garden research and analysis database.

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