While gardening and home improvement continued to record dynamic and accelerating growth in 2022, homewares and home furnishings both saw considerable slowdowns, resulting in markedly different performances of the various home and garden categories. Inflation and consumer confidence in Spain were mainly in line with the wider European context in 2022, with confidence levels falling mildly throughout the year.
Sustainability was an important trend that continued to gain importance within Spanish home and garden in 2022, with brands launching innovations to align with this trend. Husqvarna’s Gardena brand, for instance, launched its EcoLine range of gardening and watering tools, which are made using recycled materials.
In the highly fragmented competitive landscape of home and garden in Spain, dominated by smaller players under “others”, Ikea Ibérica SA remained the overall leading player in value share terms in 2022. Its closest competitors, Leroy Merlin España SL and Roca Sanitario SA held much lower share overall, giving a sense of how fragmented the Spanish home and garden market is.
E-commerce continued to gain share within overall home and garden in 2022 after the boom it received during the pandemic. However, with the reopening of large offline retailers, including specialists and other physical channels, sales growth via e-commerce significantly slowed.
Home and garden in Spain is expected to record relatively flat value growth (at constant 2022 prices) in 2023. One key reason for this performance is that the number of new properties being built in the country are expected to slow, with these previously supporting demand across the market.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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